Webinar Stats and Facts 2020
A list of Webinar, Software, Registration, Promotion & Optimization Statistics for 2020
Whilst webinars have been around since 1999, for the last decade, their popularity has been rising steadily. As well as for training and seminars, webinars are a great way to introduce your offer and to warm your target audience up for a sale.
By incorporating a webinar into a sales funnel, you can take cold leads and introduce them to valuable content which improves their impression of your brand and makes them more likely to buy.
In fact, the first interesting statistic to consider is that between 20 and 40% of webinar attendees become qualified leads.
In 2020, the webinar is more popular than ever. With the impact of the coronavirus pandemic on both in-person events and overall marketing strategies, more and more people are trying their hand at running them.
In this article, we’re going to run through the latest webinar statistics and facts that you need to know. Whether you’re thinking of running your first webinar, you’re a seasoned webinar host or you’re simply interested in the latest digital marketing statistics, you need to check these stats out!
1. 73% of marketers consider webinars to be the best way to generate quality leads.
2. 61% of marketers use webinars as part of their content marketing strategy.
3. 61% of webinars are hosted by B2B companies.
4. The focus of 60% of webinars is on turning leads into loyal customers.
5. On average, between 2% and 5% of webinar attendees will purchase an offer at the end of a webinar.
6. Software, SAAS and technology companies hosted 29% of all webinars in 2019.
7. 78% of webinars have 50 or fewer people attending them.
8. Webinars can cost as little as $100 to make and run.
9. However, running a webinar usually costs between $1,000 and $3,000 depending on technology choices and marketing promotions.
10. The average number of webinars held yearly by a single company is 34.
When it comes to choosing webinar software, the options are extensive. From hosting your webinar on a streaming service like Youtube to buying designated webinar hosting software, the option you choose should depend not only on your personal or business circumstances but on the capability of that software to deliver webinars that people engage the most with.
11. 74% of people use designated webinar hosting software, rather than general video-sharing platforms like Youtube or Vimeo.
12. 58% of webinar hosts use both live and on-demand webinar capture, meaning that people can replay their content after the event.
13. 18% of on-demand views take place on the weekend.
14. 93% of people like to watch webinars on a desktop.
15. Yet 25% of people are reported to watch webinars from mobile devices.
From looking at these stats, it is clear that it is better to use webinar hosting software than to stream your webinar from something like Youtube. This makes sense too…
Webinar hosting platforms, for the most part, will allow you far more extensive marketing functionality and far less likelihood of technical issues.
While it’s slightly surprising- with the widespread popularity of mobile phones-that such a high percentage of people prefer to view webinars on a desktop, mobile functionality is still key and it’s important to use a webinar platform that supports this.
This is likely to be down to the hectic lifestyle typical of modern life. Whilst people might prefer to view webinars from a desktop, because they are often on the go, viewing from a mobile phone is far more practical.
Similarly, the importance of on-demand viewing is clear from these statistics. Giving your audience the option to watch the webinar after the event will likely have a huge impact on your overall view rates and conversion rates.
In order to optimize how many people watch your webinars, it’s important to analyze and consider webinar registration statistics when setting up your webinars.
16. Between 40% and 50% of people who register for a webinar will eventually attend it.
17. Around 57% of people register for webinars via email.
18. Studies show that the perfect number of fields on your registration page is between 5 and 7.
19. Whilst 17% of people will sign up to a webinar more than 15 days in advance, 29% of webinar attendees will only sign up for a webinar on the day of the event.
20. 36% of registrations occur from 8AM to 10AM.
21. Where the option is available, 28% of people who sign up to watch a webinar do so after registration in order to watch a recording.
22. The average number of webinar attendees across industries is 148.
As with any marketing effort, reducing the time it takes for people to take action has a clear impact on webinar sign-ups. The importance of shorter forms on landing pages and email sequences with strong calls to action is clear here.
It’s also interesting to pay attention to the fact that while many people sign up for a webinar very early, many also sign up on the day itself.
This shows the importance of a sustained marketing effort, beginning long before the webinar and pushing registration numbers right up until the date of the webinar.
As mentioned in the last section, the impact that webinar promotion can have on attendance rates and, ultimately, on the marketing results of the webinar should not be understated.
23. 65% of entrepreneurs consider email to be the best way to promote a webinar.
24. The best time to send your promo emails is midweek.
25. Promoting a webinar four weeks in advance results in 12% more registrations on average.
26. Lists are the most highly rated form of webinar title; the second most effective is the “how to” structure.
These statistics again reinforce the impact that email marketing can have on webinar sign-ups.
They suggest that a 4-week email campaign, with emails sent out mid-week with a focus on value content (through the list or “how to” structure), could have the biggest impact on conversion rates.
In order to make the most out of each and every webinar you hold, these are the stats you really need to pay attention to…
27. Webinars that take place in the morning are normally 93% more successful.
28. Some studies show that 10-11 AM is the perfect time to hold a webinar. 11 AM is the most popular option with 32% of viewers favoring this time.
29. Webinars held on Tuesdays and Wednesdays see the highest attendance rates.
30. 81% of webinars incorporate Q and A’s.
31. 92% of attendees would like to see a live Q and A at the end of a webinar.
32. Polls are only used in 34% of webinars.
33. The average viewing time for a webinar is 57 minutes.
34. However, the ideal length for a webinar is between 30 and 45 minutes. 44% of attendees prefer webinars to last 45 minutes whilst 41% of attendees like webinars to last 30.
35. People will only commit to one webinar a week.
36. Whilst 32% of viewers feel engaged with a webinar because of a passionate host, content is king. 38% of viewers described great content as being the most important thing in a webinar.
37. 69% of people report finding supplementary resources beneficial when watching a webinar.
One thing that these statistics make overwhelmingly clear is the need for interactive content in webinars. Not only do things like quizzes and polls improve engagement, but they improve enjoyment too.
In an increasingly competitive environment, it is these things that give webinars the advantage and keep viewers returning for more.
When time and attention span is limited, viewers will favor a webinar that remains interesting. There is clear scope to get ahead here through the use of polls, which are currently heavily underused!
Webinar Benchmarks For 2020
So there you have it, a complete list of webinar statistics and facts. More than anything, it’s clear that webinars are a big deal and they’re here to stay.
Not only are marketing experts set to focus their budgets on running more webinars in the coming years, but the shifting business landscape means that, as more of the sales process is moving online, webinars are becoming a fundamental part of sales funnels.
In an age in which more and more business is moving online, it is mastering the available data that enables companies to get ahead in their marketing efforts. At every stage- from the webinar promotion to the actual webinar content- efforts can be optimized by being there for prospective viewers at the right times and making the sign-up process as quick and easy as possible.
Viewers want to be able to view webinar content when it suits them with on-demand content, but, at the same time, they want to be able to engage when they are watching live content.
It seems that webinars will become increasingly interactive in order to meet demands and, at the same time, webinar software will have to keep up with this.
Sources & References
Every effort is taken to keep this piece up-to-date. We revisit these Webinar statistics twice yearly in order to update old facts and figures and provide a current and holistic view of the Webinar landscape.