Webinar Stats and Facts 2020
A list of Webinar, Software, Registration, Promotion & Optimization Statistics for 2020
Whilst webinars have been around since 1999, for the last decade, their popularity has been rising steadily. As well as for training and seminars, webinars are a great way to introduce your offer and to warm your target audience up for a sale.
By incorporating a webinar into a sales funnel, you can take cold leads and introduce them to valuable content which improves their impression of your brand and makes them more likely to buy.
In fact, the first interesting statistic to consider is that between 20 and 40% of webinar attendees become qualified leads.
In 2020, the webinar is more popular than ever. With the impact of the coronavirus pandemic on both in-person events and overall marketing strategies, more and more people are trying their hand at running them.
In this article, we’re going to run through the latest webinar statistics and facts that you need to know. Whether you’re thinking of running your first webinar, you’re a seasoned webinar host or you’re simply interested in the latest digital marketing statistics, you need to check these stats out!
1. 73% of marketers consider webinars to be the best way to generate quality leads.
2. 61% of marketers use webinars as part of their content marketing strategy.
3. 61% of webinars are hosted by B2B companies.
4. The focus of 60% of webinars is on turning leads into loyal customers.
5. On average, between 2% and 5% of webinar attendees will purchase an offer at the end of a webinar.
6. Software, SAAS and technology companies hosted 29% of all webinars in 2019.
7. 78% of webinars have 50 or fewer people attending them.
8. Webinars can cost as little as $100 to make and run.
9. However, running a webinar usually costs between $1,000 and $3,000 depending on technology choices and marketing promotions.
10. The average number of webinars held yearly by a single company is 34.
When it comes to choosing webinar software, the options are extensive. From hosting your webinar on a streaming service like Youtube to buying designated webinar hosting software, the option you choose should depend not only on your personal or business circumstances but on the capability of that software to deliver webinars that people engage the most with.
11. 74% of people use designated webinar hosting software, rather than general video-sharing platforms like Youtube or Vimeo.
12. 58% of webinar hosts use both live and on-demand webinar capture, meaning that people can replay their content after the event.
13. 18% of on-demand views take place on the weekend.
14. 93% of people like to watch webinars on a desktop.
15. Yet 25% of people are reported to watch webinars from mobile devices.
From looking at these stats, it is clear that it is better to use webinar hosting software than to stream your webinar from something like Youtube. This makes sense too…
Webinar hosting platforms, for the most part, will allow you far more extensive marketing functionality and far less likelihood of technical issues.
While it’s slightly surprising- with the widespread popularity of mobile phones-that such a high percentage of people prefer to view webinars on a desktop, mobile functionality is still key and it’s important to use a webinar platform that supports this.
This is likely to be down to the hectic lifestyle typical of modern life. Whilst people might prefer to view webinars from a desktop, because they are often on the go, viewing from a mobile phone is far more practical.
Similarly, the importance of on-demand viewing is clear from these statistics. Giving your audience the option to watch the webinar after the event will likely have a huge impact on your overall view rates and conversion rates.