362+ Doula Business Name Ideas

Choosing a business name is a crucial step in the creation of any business. Regardless of the product, service, or market, the perfect name is memorable, unique, and ultimately helps the brand grow.

Coming up with the perfect name is also one of the first hurdles that aspiring entrepreneurs will encounter.

The best name doesn’t just fall out of the sky and into your lap, but you might find it with the help of these doula business name ideas!

Finding Your Perfect Business Name

It’s already a given to any aspiring entrepreneur that your doula business name is one of the most important things to decide on.

Your business name will set the tone for your brand. This is how consumers will get to know you and helps with the success of your business venture.

Because of its importance, settling on a name will require careful thinking and research, often taking much longer than most business owners would expect.

Need to start an LLC? With ZenBusiness you can be up and running in minutes.

Use the tool below to check if your domain name is available instantly!

5 Questions To Ask Yourself

To keep things simple, start by answering these five crucial questions about your business. Even if you already have a clear plan for your business, writing down these answers will have everyone involved with the business be on the same page.

These five questions will go far, not just in coming up with a perfect name for your business, but also for other important details connected to branding and products.

These questions are simple:

• What is your business?
• Who is your market?
• Where will you take your business?
• Why is your business better?
• How will your business grow?

What Is Your Business?

It’s important to set the tone for what your business is and what it is not. This doesn’t just refer to the kind of product or service you provide, but it also takes into consideration your brand as a whole.

Have you ever noticed how Starbucks markets the cafe experience more than the actual coffee? In this same way, what are you focused on providing? What values does your business stand for? How do you want your business to be known?

Who Is Your Market?

Everything should be made to be as appealing as possible to your market since they will be keeping your business alive. Knowing your market is crucial in every step your doula business takes.

With business, product, and service names, speaking their language establishes an easy way in.

Using beautiful foreign words or simply using terms your target uses fosters connection and interest.

That said, be sure to make your business name timeless rather than trendy.

Where Is Your Business Headed?

This can refer both to location or a business vision.

Some businesses choose to attach a location to the name, such as Maybelline New York or Seattle’s Best. This is useful in creating a good impression since New York is known for fashion and Seattle is loved for coffee.

You should also have a plan for where your doula business will be available in the future. Whether you want a global market or envision your business as a staple for the area, knowing this will help you land on a future-oriented name.

Why Is Your Business Better?

This is particularly important when the field you’re entering is saturated.

With so much competition, your edge will help consumers decide which brand to support. It’s a simple question that will help you build a brand focused on your unique selling point, starting with your business name.

One brilliant example of this is Volkswagen. The name was taken from ‘volkswagenwerk’, which is German for ‘the people’s car’ because their automobiles were built for the masses.

This was rare at the time and helped them gain success both in Germany and around the world.

How Will Your Business Grow?

Your business may start with limited offerings but that doesn’t mean that you should confine it to just one product or service as it grows.

This means that you also need to observe what else has a demand that you can provide for. If a name limits a brand, it can be quite frustrating. The best way to go to avoid this is to go with a business name that allows room for future developments.

Doula Business Name & Branding Checklist

After having a clearer picture of your brand, it will be much easier to find the perfect name for your business.

Before finalizing a name on your own, consider gathering a small group of people that can help you brainstorm, making sure they have access to your answers to the five previous questions, for everyone to be on the same page. This group can be part of your team or people you trust to help.

A brainstorming group encourages a rich discussion on the business name, offering valuable insight on what does and doesn’t work.

Go through the ideas list above and take what appeals to you and build from it. When narrowing down the list of possible names, check if it meets most, if not all, of the following criteria.

Simple

Keep it simple with short and familiar names that are easy to read, spell, and pronounce.

This simplicity lessens the effort and attention needed to remember your business, which makes it easier to convert potential customers into happy consumers.

An example of this is with Sharp Corporation, a Japanese electronics company named after one of its first breakthrough inventions, the Ever-Sharp mechanical pencil. The simplicity of the name also allowed easy versatility with their succeeding inventions.

Memorable

A business name that’s easy to remember goes a long way in enticing new customers and keeping previous consumers loyal.

Being able to remember your brand name helps when word-of-mouth promotion is done since casual recommendations will be easier for potential customers to follow.

More difficult brand names run the risk of having a smaller reach. Make it easier for your market to support your business by choosing a name that sticks in their minds.

SEO-Focused

Search Engine Optimization is something that, surprisingly, not a lot of people consider when naming their new businesses. While using surnames as business names used to work with brick and mortar establishments, a more online-led industry brings in the need for searchable businesses.

Having a name that is easy to Google increases the chances of being found organically. Using adjectives and descriptors in your name helps consumers not only find your brand but also to have an idea of what you are offering.

An example would be a fragrance business that specializes in custom aromas. A name such as Scent Studios helps convey the business specialty without limiting its opportunities.

Unique

Your business name must be unique!

Without a unique name, your business runs the risk of being confused with a competitor. The best-case scenario for this is the competitor accidentally sending customers your way but the worst-case would be if your competitor had terrible PR and was confused for yours.

This means that a flower shop named Precious Blooms could be mistaken for another shop named Precious Blossoms, adding hassle to both companies. To avoid this, don’t fall in love with what’s already taken.

On-Brand

What came first, the branding or the brand name? Regardless, the connection between name and branding is indisputable.

Choosing a name that targets a specific market and lends insight into your brand helps with the appeal of your business. An example of this is Forever 21, a fashion and apparel brand that naturally connects with younger markets.

These names are all on-brand for their market and anyone encountering these businesses for the first time would immediately have an idea of who the brand is.

Future-Oriented

Make sure that your name will allow for growth in the future to avoid limiting your business opportunities.

An example of this is Dunkin’ Donuts. In mid-2018, the brand announced that they would be dropping Donuts from its name and will be moving forward as just Dunkin’.

This change was important because having donuts in the name implied a more donut-focused business, despite their efforts in providing quality drinks. Even if the drinks were part of their menu, the Donut name limited their reach to people mostly craving sweet treats.

This only became a problem when the demand for drinks grew stronger than the demand for donuts. By being only Dunkin’, they can continue as a more beverage-focused brand.

Positive Feedback

Don’t run from feedback. When you’ve fallen in love with a name or have narrowed down your list to two or three possibilities, look for people who belong to your target market and see what they have to say about it.

Looking for feedback counts as additional market research and will give you a healthy impression of what your market will think about your business. It doesn’t have to be a huge paid focus group, just a few friends and family that fit the bill will be enough.

Take their feedback, learn from it, and, in the end, choose the name that you feel best about.

Once a name has gone through this checklist, you’ll be much more confident in whatever name you settle on. This process will also give you a better idea of how to move forward, thanks to all the research and brainstorming done.

Your Next Steps

Once you’ve settled on a name, it’s time to secure it! After going through such a tedious process to find the perfect name for your business, you need to make sure that it’s yours.

This is simply ensuring that the name you’ve chosen is up for grabs and no one else has it, guaranteeing the uniqueness of your hard-earned business name.

1. Register Your LLC

First, register your business name as soon as you can.

Research the legal documents your business will need, from registering your name with the city to even trademarking it. Different cities and states require different documents and processes, which would also depend on your type of business.

Doing this gets it on the registry and announces to all possible competitors to back off of that name.

Alternatively, with ZenBusiness you can register an LLC within minutes.

2. Buy Domain Name

You should also make a move to buy the domain name and secure your social media handles.

This is added security for your business and helps you build on your online profile while working out the kinks in your business.

Many businesses who register their name could still find their domain name taken already. These businesses adjust by slightly changing the website name using initials or by adding a location.

Doing this works but, to avoid confusion, it’s best to have your online names as streamlined and as similar as can be.

In Summary

There is so much more to choosing a business name than many would expect. It requires a clear vision of the business and its potential future.

It might be a daunting process to undergo for beginner entrepreneurs but just remember that the perfect name for your doula business is:

• Simple
• Memorable
• Searchable
• Unique
• On-brand
• Future-oriented
• Well-received by the market

As long as your business name has most, if not all, of these qualities, don’t worry because that means you’re on the right track!

Which of these doula business names resonated with you? Do you have any others to add? Let us know in the comment section below.

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