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Best Sales Funnel Software for Small Businesses in 2021

by Lewis Ogden | Last Updated: July 30, 2021 | Monetization
sales-funnel-builders

Previously, only large enterprises and seasoned marketers invested in the best sales funnel software. Then startups and small businesses, on the other hand, were mostly focused on digital marketing tools.

With time, however, we’ve seen the trends shifting as small businesses increasingly join the sales funnel builder bandwagon. Although they still value marketing, lead conversion is exceedingly taking over as their main priority.

If you doubt it, you might want to check out a 2018 report prepared by HubSpot, after they surveyed marketers across different business fields. It turns out that 69% of them admit that lead conversion should be your number one priority.

And their argument is, your marketing efforts- regardless of how good they are- are ultimately wasted if your sales funnels subsequently fail to follow up with the prospects.

So, you could say that, in the end, it all comes down to how well you’ve built and streamlined your sales pipelines.

Now that’s precisely where sales funnel builders come in…

The Sales Funnel Builders of 2021

Thankfully, sales funnel builders in the year 2021 come in all shapes and sizes.

You can get yourself a free sales funnel builder, a cheap sales funnel builder, a sales funnel builder that doubles up as CRM software, an all-in-one sales funnel builder that combines marketing campaigns and sales pipelines, or maybe, purchase one that’s specifically optimized for your business industry.

Whatever you ultimately settle for, your sales funnel builder should give you just the right set of tools for not only building, but also automating, and streamlining your sales pipelines.

Unfortunately, that’s easier said than done. While the market offers a wide range of options, choosing the best sales funnel builder from the lot can be overwhelmingly difficult.

Tell you what, though. I’ve got you covered. You see, after trying out all the best-rated sales tools, I’ve finally identified the best sales funnel builders for small businesses in 2021.

The five finalists are:

This article explores their main features, pricing plans, as well as the pros and cons you should expect while using each of the sales funnel builders.

But, before we dive into that, I’ll let you in on the primary factors you should consider if you intend to choose the best sales funnel builder for your business.

What to Look Out for When Choosing the Best Sales Funnel Builder

With that said, here are five of the most outstanding sales funnel builders you might want to prioritize:

Top 5 Best Sales Funnel Builders for Small Businesses in 2021

1. The Best Sales Funnel Builder #1: GetResponse

getresponse

Pros and Cons

Pros  Cons
Supports webinars. Places limits on the number of automation workflows and sales funnels.
Simple and intuitive dashboard. Has a very basic form builder.
Combines sales funnel building with email marketing automation. Can be costly when you have numerous contacts.
Comes with a built-in e-commerce platform.  
Offers a Social Ads creator for publishing Instagram and Facebook ads.  

Ok, GetResponse probably isn’t the type of solution that might come to mind when you think about sales funnel builders. And the reason is, it’s more renowned for its email marketing capabilities.

But, make no mistake about it. While GetResponse partly touts itself as an email marketing software, it also happens to be one of the best sales funnel builders for small businesses.

The software actually comes as an all-inclusive digital tool suite for building and managing email campaigns, conversion funnels, landing pages, social media ads, web forms, surveys, webinars, etc. So, in simple terms, you could say that GetResponse covers pretty much all the standard digital channels.

And yes, its sales funnel builder is capable of incorporating all of them to form well-streamlined omnichannel pipelines. You will, for example, find it packed with customizable pre-built conversion funnels that link sign-up pages with pop-up forms, follow-up emails, order forms, sales pages, abandoned cart emails, confirmation pages, upsell pages, and confirmation emails.

You can take advantage of that to generate traffic, compel prospects to join your mailing list, nurture leads, personalize product recommendations, win back abandoned carts, as well as follow-up purchases with upsell offers.

In essence, GetResponse is all about using real store data to automatically personalize omnichannel messages and consequently convert the right leads at the right time.

Main Features

Pricing

getresponse-pricing

2. The Best Sales Funnel Builder #2: Kartra

kartra

Pros and Cons

Pros  Cons 
Offers web hosting. Relatively pricey.
Performs Behavioral Adaptive Marketing (BAM). Limits the volume of email sends per month.
Provides pre-built campaign templates. Supports only up to 50,000 leads.
Comes with a built-in autoresponder and affiliate management system The many features might feel a bit overwhelming.
Carries out sales funnel split tests.  

Almost two decades after GetResponse was launched, an internet marketing expert came up with yet another all-inclusive marketing solution by the name of Kartra.

You can think of it as a digital marketing ecosystem since besides sales funnel building, Kartra plays the role of marketing automation software, email marketing tool, website hosting provider, and landing page builder.

Therefore, you can rely on it for pretty much all the basic stuff you need to set up and grow your online business. And for the few stuff that Kartra doesn’t offer, at least it supports quite a neat range of third-party integrations.

Now, when it comes to building sales funnels, you’ll love the fact that Kartra is seemingly considerate of both beginners and technically-experienced users. Newbies get to take advantage of its nifty drag-and-drop interfaces and prebuilt campaign templates, while seasoned marketers and salespeople are bound to enjoy the customization freedom that the platform offers.

Whichever group of users you fall into, you should be able to set up a holistically interconnected sales funnel that runs systematically from your landing pages all the way to the checkout pages and beyond.

The pre-built funnel templates include the famous Kartra MasterClass Campaign for sending your prospects to video presentations after registration; an eShop Campaign for selling multiple stuff from one page; a Book Funnel Campaign for promoting your books; a Quick Launch Campaign for launching stuff; a List Builder Campaign for growing your mailing list; plus, of course, my personal favorite, Kartra’s 4 Day Cash Campaign, which is intended to help you convert in 4 days.

And the best thing is, all these campaigns can be customized from Kartra’s drag and drop editor. Otherwise, you could build a custom one from scratch, or possibly even buy a couple from the experts on Kartra’s Marketplace.

Main Features

Pricing Plans

kartra-pricing

3. The Best Sales Funnel Builder #3: ConvertKit

convertkit

Pros and Cons

Pros   Cons 
Offers a permanently free package. No phone or live chat support.
Has a high email delivery rate. Supports a very limited number of third-party integrations.
Offer email scheduling and automation.
Provides a visual automation builder.
Capable of tracking conversion rates.

While the rest of the solutions in our best sales funnel builder list are ideal for all types of small businesses, ConvertKit is built specifically for bloggers, creatives, and digital product sellers. It helps them manage their subscribers, segment lists, build forms, sell digital products and subscriptions, as well as set up automated sales funnels and marketing campaigns.

The customer journeys here are built directly from ConvertKit’s visual automation editor. It gives you a simple and intuitive interface for seamlessly managing all the conditions, actions, and events along with your sales funnels.

Then when all the points are joined together, they form a well-streamlined automation sequence- complete with landing pages, opt-in forms, email auto-responders, webinars, newsletters, etc. What you include here depends on what you intend to achieve with your campaign.

And speaking of which, you can bet that ConvertKit is flexible enough to accommodate all sorts of campaigns.

If complex sequences are not your cup of tea, for instance, you can simply select an ideal automation template and then tweak its settings. ConvertKit happens to offer templates for campaign goals such as; recovering abandoned carts, sending optimized newsletters, launching products, and hosting webinars.

Seasoned users, on the other hand, might prefer building their own sales funnels from scratch. And when it comes to that, ConvertKit is capable of stretching as far as five entry points for each automation.

You could, for example, include triggers like signing up or purchasing a product, followed by an action such as tagging customers.

Once lead conversion occurs, the platform further helps you sell through its built-in ConvertKit Commerce tool. This is a basic e-commerce shopping cart that comes optimized for digital product sales plus recurring purchases.

And guess what? There are no restrictions on the number of products you can sell.

Main Features

Pricing

convertkit-pricing

4. The Best Sales Funnel Builder #4: ClickFunnels

clickfunnels

Pros and Cons

Pros  Cons 
Easy to use. Relatively costly.
Offers an all-rounded backpack affiliate system. Limited customer support capabilities.
Comes with a drag and drop visual editor.  
Facilitates the sharing of sales funnels.  
Provides split testing tools.  

Founded in 2014, ClickFunnels has grown to become one of the most popular sales funnel builders in the small-to-medium-sized-business space. More than 150,000 users have already used its tools to build close to 8 million omnichannel funnels.

And the best thing is, you don’t need any marketing experience or technical knowledge to join them. ClickFunnels offers you very simple tools for setting up and customizing functional sales funnels.

At the very top is a basic drag and drop visual editor, which allows you to intuitively customize the wide range of funnel templates that ClickFunnels offers. You can, for instance, connect subscription pop-ups with email autoresponders and so forth.

Creating landing pages is also considerably easy, as ClickFunnels combines its intuitive landing page builder with predefined sales funnels that cover various business fields and campaign goals.

If you’re trying to attract prospects, for instance, you could proceed with funnels optimized for lead generation. Then salespeople, on the other hand, might want to capitalize on the accompanying product selling templates.

Well, personally, I’ve used ClickFunnels’ webinar templates from time to time. And, I can tell you that they’re quite effective at automating video promotion campaigns. Once you set them up, ClickFunnels proceeds to channel your leads through your webinars before finally converting them with custom offers.

But, that’s not all. ClickFunnels further includes even membership-based sites in its template kitty. You’ll find customizable funnels that bring in subscriptions by promoting your site through brief content snippets.

Another feature you’ll enjoy on ClickFunnels is its Backpack Affiliate Programme. It gives you the chance to easily and quickly set up smart affiliate marketing campaigns, complete with great incentives for your partners.

You could, for instance, use “sticky cookies” to pay them commissions for not just the original products bought by their referrals, but also the subsequent return purchases. That’s how you keep your marketers happy and loyal over the long haul.

Main Features

Pricing

clickfunnel-pricing

5. The Best Sales Funnel Builder #5: Leadpages

leadpages

Pros and Cons

Pros Cons
Simple and easy to use. Very basic sales funnels.
High-converting landing pages.  
Provides mobile alert bar messaging.  
Offers numerous templates.  
Accommodates an unlimited number of leads.  

Unlike Kartra and GetResponse, Leadpages doesn’t try to squeeze everything under one roof. Instead, it prioritizes the most critical stages along the sales funnel, particularly where the customer journey begins- on the landing pages.

Yes, that’s right. Leadpages is largely a landing page builder. That means it best suits small businesses seeking to convert from their landing pages.

The page builder itself runs a lot like other theme-based content management systems- such as WordPress. All you need to do is select a basic template and then customize its elements using simple drag and drop editing.

And speaking of which, Leadpages boasts an impressive collection of more than 150 professionally designed templates.

You can choose one based on your business industry, or alternatively, sort them according to their conversion rates. As it turns out, Leadpages ranks its templates based on its performance trends across thousands of stores.

Now, if you’re looking to build a mailing list too, you might want to leverage Leadpages’ Leadboxes. These are basic opt-in forms that can be automatically triggered by simple actions like button clicks. You could design yours to include a call to action followed by a two-step opt-in.

And while you’re it, you might also find the Leaddigits tool to be quite useful. It complements Leadboxes by giving your leads the chance to opt-in via their phones and automated SMS messages.

Then down the sales funnel, you could use Leadlinks to drive conversions. This entails placing links in broadcast emails to encourage leads to take actions like purchasing a product or possibly signing up for a webinar.

Main Features

Pricing

leadpages-pricing

Final Thoughts

And there you have it. The best sales funnel builders for small businesses in 2021.

Well, in case you’re wondering, I guess I’d go for Kartra since it covers pretty much everything under one roof.

Ok, I know it’s not the cheapest or the easiest to use- but, at least its robust tools are capable of building and running dynamically-automated campaigns. I like how Kartra systematically links multiple channels to form a single well-streamlined sales funnel.

But, if you’d prefer a simpler and cheaper option, I’d advise you to particularly consider ConvertKit or GetResponse. Otherwise, you could also try out the likes of ActiveCampaign, CartFlows, and GrooveFunnels.

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