11 of The Best (Keap) Infusionsoft Alternatives

Keap (formerly Infusionsoft) is one of the market leaders when it comes to CRM software, with over 25,000 businesses choosing them for their all-in-one CRM, sales, and marketing automation platform.

Despite this, Infusionsoft isn’t for everyone and every business. Which is what this article is all about. In our quest to find the very best alternatives to Infusionsoft we came across some awesome platforms that each offer something a little different.

Infusionsoft has been working hard to corner the CRM (Customer Relationship Management) market for small businesses, and while larger businesses might prefer to go with something like SalesForce, it’s hard to argue with Infusion’s growth numbers. In 2015, they boasted an average 24 percent increase in customer retention and 28 hours saved each month.

It’s got all the basic features you could ask for from any other service: contact and lead management, social media, email tracking, reporting, a mobile app. But it builds on top of them with features focused specifically on growth.

They’ve got automatic lead capture and manual tagging, plus analytics. Along with automating marketing emails, their platform includes a coordinated sales workflow, and–in a strong move–e-commerce capability, allowing you to create a storefront complete with payment platform.

However, like with all software decisions, the question of whether to go with Infusion or one of its close competitors ultimately depends on the needs of your business. The service definitely has drawbacks.

Other CRM services might be more cost-effective, more customizable, or more open to third-party integrations. Infusion has also taken flack for requiring a one-time fee for onboarding training, which they recently reduced under pressure from $1,999 to $299.

Want to grow your small or medium-sized business with CRM, but want to look beyond Infusion? We’ve gathered eleven strong Infusionsoft alternatives, with pros, cons, pricing, and more to help you make your decision.

Top 11 Alternatives & Competitors to Keap (formerly Infusionsoft)

1. HubSpot

Hubspot offers two platforms, its flagship product for marketing and a newly-developed platform for sales.

Their service has an “all-in-one” focus: they want to be the Costco of customer relations, incorporating everything from social media and SEO to mailing list management to landing pages to analytics.

This might seem obvious, given how many CRMs have popped up with the explicit mission of combining marketing and sales in one place, but most of those were following HubSpot’s lead.

Just from this list, you can see the massive appeal of HubSpot’s product, which explains why it’s risen to compete with the juggernaut of Salesforce just five years after being launched. Its secret weapon, being free when many of its competitors cost hundreds a month, has proven strong indeed.

Given these points, though, when wouldn’t you want to use it? With its ease of use and free option, HubSpot could be called the Wix of combined sales-CRM services, and like Wix, it’s not for business owners with ambitious needs.

HubSpot doesn’t scale well. If you need a lot of features, it might not be enough. And if you run a business that doesn’t involve a lot of sales data–say if you have only one client, don’t sell online, or don’t have the time or inclination to do a lot of inbound marketing–it’ll prove too much.

Who is it for?

Anybody who wants to try out this sometimes-intimidating SaaS sector for free.

Pricing (per month)

• Free Forms, contact activity for last 7 days, company insights, team email
• Starter ($50): Removes HubSpot branding, ads email marketing
• Professional ($800): Adds blog content creation, landing pages, marketing automation
• Enterprise ($3200): Adds custom event triggers

Free trial? No, but free service is unlimited.

Read our complete HubSpot review

2. Ontraport

Content is the word for Ontraport, which understands that no amount of sharp automation can substitute for emails people actually want to read.

Because of that, their line of features looks more like a blogging platform like Wix, Weebly, or WordPress.org, with an array of content management choices you can use to build up your emails and landing pages.

From there, Ontraport branches out into a full business marketing automation suite that leverages the potential of its unified marketing-sales platform. OntraPort is often the Go-To alternative to Infusionsoft due to its pricing, shorter learning curve and easy to follow set up.

The service aims to make personalized content easy by helping you sort your leads into segments based on demographics and engagement. From there you can take that funnel directly to sales without missing a beat, ensuring every sales rep is showing every customer just what they want to see to build a stronger relationship. Its CRM also does a good job of keeping a full team of users in sync.

Its list of integrations is also impressive, including pay gates and e-commerce stores. Ontraport also doesn’t stop at just hosting other services–if you’re selling online, it’s got native features to make that seamless, including order forms and upselling pathways.

Who is it for?

Businesses looking to grow quickly, whatever size they are now and those leaving Infusionsoft and wanting something cheaper and more user-friendly.

Pricing (per month)

Each of these includes unlimited emails.

• Basic ($79): 1,000 contacts, 1 user
• Plus ($147): 2,500 contacts, 2 users, setup services
• Pro ($297): 10,000 contacts, 3 users, postmaster consultation
• Enterprise ($497): 20,000 contacts, 5 users, account management

Free trial? 90 days

Read our complete HubSpot review

3. SendPulse

SendPulse is a versatile marketing automation platform that aims to streamline the entire sales and marketing journey while facilitating business scalability. Its multifaceted approach encompasses various tools and services tailored to enhance engagement and drive growth.

Among its products, SendPulse provides bulk email and SMS services, streamlined sales pipeline automation, and transactional email capabilities. Additionally, it boasts a comprehensive array of chatbot builders for popular messaging platforms like Facebook Messenger, Instagram, Telegram, and WhatsApp. The platform also supports web push notifications, website creation, live chat functionality, CRM integration, and online course development through its Learning Management System (LMS).

Regardless of the chosen service, SendPulse maintains its core features: an intuitive interface, drag-and-drop builders for easy customization, seamless integration among services, and robust automation capabilities. Users can effortlessly orchestrate automated sales pipelines, maximizing efficiency in their marketing endeavors.

The online course builder within SendPulse enables seamless integration of marketing and sales tools, facilitating student engagement and revenue generation for educators. Moreover, SendPulse’s mobile accessibility ensures marketers and educators can manage campaigns and interactions on-the-go.

The platform’s primary goal is to optimize workflows for marketers and business owners, driving company growth through streamlined processes and personalized messaging. SendPulse empowers users to build and segment audiences, manage all activities from a unified platform, analyze performance metrics, and make data-driven decisions.

In essence, SendPulse offers a comprehensive suite of marketing solutions aimed at enhancing efficiency and effectiveness across various stages of the sales funnel. Whether through email campaigns, chatbots, or online courses, SendPulse equips businesses with the tools needed to thrive in the digital landscape.

Who is it for?

Small to Enterprise level businesses who are looking for a CRM system for marketing and sales with pricing that works for everyone.