70 Video Marketing Statistics, Facts & Figures For 2021
Video marketing is not a new trend by any means. Recent research shows that 63% of businesses were using videos in their marketing strategies.
Yet video marketing seems to increase in both use and popularity year on year. In 2020-21, with coronavirus shifting business strategies worldwide, video marketing has become a more vital resource than ever.
In fact, the latest research shows that video marketers currently earn 66% of their qualified leads through video.
It’s no surprise at all that 99% of marketers will continue to use video marketing in 2021.
Whether you already use video marketing in your business or not, it’s worth checking out these video marketing statistics.
As well as illustrating the status of video marketing in 2021, we’re going to give you some ways to get ahead with video marketing in the coming years too.
Video Marketeing Statistics
It’s important to start by taking a look at what the video marketing experts have to say! Whether you’ve been using video marketing for years or are just beginning, these stats provide key benchmarks to consider.
1. 96% of marketers have placed ad spend on a video.
2. The video marketing industry is worth $135billion in the US alone.
3. 88% of marketers are happy with the ROI they see from video marketing.
4. By 2022, videos will make up 82% of all consumer traffic.
5. 72% of all videos created are explainer videos.
6. 92% of marketers feel that the competition in video marketing has increased in the last year.
7. 80% of video marketers say that video has helped directly increase sales.
8. 73% of videos are two minutes or less.
9. There are over 300 hours of video uploaded to the internet every minute.
10. Video is now the most popular form of content in content marketing strategies.
From this data, it’s clear that the video marketing space is becoming increasingly crowded. It’s also clear that, with an overwhelming amount of video content on the internet, companies are going to have to do more to stand out in the coming years.
Nevertheless, with such a high percentage of marketers speaking positively of the ROI they see from video marketing, standing out and getting results is clearly still easily achievable. The key to this is in giving the audience exactly what they want to see.