Today, businesses are looking for ways to improve the personal experience of their customers. To that end, they try all their avenues to attract new leads and make contacts to educate them about the products and to turn them into potential customers.
In a situation like these, business automation software “Ontraport” can be a great solution for not only small businesses but also solopreneurs.
Ontraport is an all-in-one marketing tool that incorporates all essential promotional pieces from pop-up forms to emails to help business owners seamlessly connect to the customers.
The market automation tool is designed to manage the marketing workflow from generating new leads to nurturing them. Landon Ray launched Ontraport in 2006, California for his own startup.
Later, the software becomes one of the most valuable marketing automation technologies to support business owners and solopreneurs.
Today, Ontraport is a reliable software platform that helps entrepreneurs power their businesses and improve marketing funnels. Ontraport provides an excellent CRM (customer relationship management system) to automate marketing sales, information management, and content.
The powerful tools of Ontraport marketing automation software include:
- Task management
- Split testing
- Social media integration
- Lead capture
- Affiliate management
- Marketing automation and other features like email marketing
- Management and membership site
What distinguishes Ontraport from other marketing automation tools is that you don’t need any design skills or programming to create listed tools. Ontraport has a customizable dashboard with a drag and drop interface.
Ontraport typically works in five phases to generate a customer lifecycle to power robust marketing automation. The phases are:
- Attract: the step refers to initiate an affiliation with new leads and prospects by creating brand awareness. This can be the fine-tuned funnel to attract major leads that can be beneficial for your business. It usually begins by offering the prospect something valuable in exchange for contact information.
- Convert: enticing tripwire is offered in this step to turn leads into potential customers.
- Fulfill: the stage reinforces the customer’s loyalty for the brand by delivering a great post-purchase experience.
- Delight: Complementary upsells are offered to fortify the relationship with the customers.
- Refer: Incentivize and empower brand advocate to refer to new customers.
- $79 per month (1,000 contacts)
- For one user
- Allows unlimited emails
- $149 per month (2,500 contacts)
- For two users
- Allows unlimited emails
- $297 per month (10,000 contacts)
- For three users
- Allows unlimited emails
- $497 per month (20,000+ contacts)
- For five users
- Allows unlimited200,000 emails
If you own a huge enterprise, you can have custom product pricing for your accounts that can help cater to five million contacts.
Ontraport is one of the affordable marketing automation software with a 14-day free trial to its new users regardless of their plan.
Generally, the marketing automation software comes with four product plans to cater to the requirements of different sizes of businesses and budgets.
The interesting highlight of this product plan is that each plan includes a 90-day money-back guarantee, which makes it completely risk-free.
Features & Benefits
There is no denying that Ontraport can make short work of operational processes and integral marketing for your business by using its robust automatic toolset.
Take a look at the main features of this amazing marketing automation tool to have an in-depth idea of its functionality.
With Ontraport, designing landing pages and forms is incredibly easy. It is because it offers free hosting for your landing page and also an easy integration when it comes to setting WordPress site.
Not only this, Ontraport allows you to design interesting landing pages or lead-capture landing pages just by using templates for downloads and digital messages like Coming soon” or “ Thank you” pages.
All you need is to select a template of your choice from a wide range of designs to further customize them. It helps you design something that fits your brand’s requirements.
Another feature that makes Ontraport standout among other marketing automation software is its ability to easily and quickly set up an autoresponder. Your sequence of auto-responder may be based on different dates and steps.
For instance, if you want to put out a newsletter to launch your new product, it is important to choose the same date sequence for all your subscribers so that they receive the same message on your chosen date.
The feature is also useful when you want to send out a sales series through emails. You can easily incorporate different steps to this sequence that may include rules and tasks to transfer subscribers and allow customers to buy products through email.
E-commerce suite of Ontraport can help you sell your products online, store order history of customers, manage payments. All this can be done through one system.
You can build customizable and beautiful order and also upsell forms quickly to sync with contact database.
Moreover, Ontraport, with its all-in-one platform, helps you manage your order forms, payment gateways, and shopping carts to fulfill orders through a seamless and reliable process.
Whether it is your credit card deadline, collection process, or payments, Ontraport safely automates them to ensure security for its online customers.
Instilling confidence in your prospects is one way to build a strong relationship with them. To that end, you need to get started with lead magnets. It is an offer that gets your leads to share their email address in return for value.
It is kind of a transaction that serves as a top-funnel lead generating tool for the business owners and an actionable perk for the customers.
Some of the lead magnets that serve as the proven conversion tool include a worksheet, quizzes, surveys discounts, and webinars. Ontraport offers you free trials of these lead magnets for the products you want to sell.
Ontraport is excellent software that helps your business grow exponentially with its partner management tools. It allows you to create referral programs to get a partner who can assist you in attracting leads, sales, and generating web traffic.
The Benefits of Ontraport
With its clients all over the world, Ontraport is a robust marketing automation tool to manage customer relationship, leads and sales, and much more. Following are some of the major benefits of Ontraport;
- Delivers smart automation to all size of businesses across the world
- Helps you build beautiful web pages to get improved conversation rates.
- Tracks campaigns, send emails and create postcards
- Helps you build and maintain stronger relationships with prospective customers
- Enhances sales with sales tools to help customers to purchase your services and products
Ontraport offers email support and phone accompanied by concierge services for entrepreneurs who want some additional assistance with implementation and set-up.
The unique customer services allow users to not only access but also edit contact record using Android devices and iPhone. In addition to that, businesses can easily set various permission levels for users to access the system area that is relevant to their domain.
Does Ontraport Offer a Free Trial?
Yes, it offers a free trial for 14-days.
Does Ontraport Have A WordPress Plugin?
Yes, with Ontraport, you can host a WordPress site and create your custom login and reminder functionality.
Does Ontraport Offer Landing Pages & Templates?
Yes, Ontraport allows you to create and design attractive landing pages and templates with a wide variety of pre-designed buttons, icons, and features.
Does Ontraport Provide A/B Testing?
Ontraport allows you split testing instead of A/B testing to help you run an experiment for comparing multiple email versions.
Is Ontraport Suitable As A CRM?
Ontraport is an excellent platform to manage customers and contacts with ease. It is a central hub to create and maintain strong customer relationships by allowing you to keep track of your customer’s online engagement, contact information, and purchase.
Overall, Ontraport is included in some of the ideal marketing automation tools; especially for the fast-growing eCommerce businesses.
The pricing plans may seem a little pricey for the entrepreneurs who are just a startup even then; it is hard to get the marketing automation tool with this level of scalability.
For the growing businesses, Ontraport, without a doubt, make a great investment and can save you from hassle businesses face during their teething phase.
It is equally beneficial for big businesses that have marketing funnels. It gives a great platform to connect with your customers through its outstanding CRM features.
Who Is Ontraport Suitable For?
As mentioned earlier, Ontraport comes with equal benefits for both startups and enterprises. The all-in-one feature of this marketing automation tool has solutions for all sizes of businesses.
However, small businesses can leverage the benefits of their CRM and lead magnet features more than enterprises.
Pros – What I Liked
Ontraport’s free trials and easy access to all its features are what makes it truly attractive for me. It has been an automated engine behind my marketing campaigns as it allowed me to integrate my landing pages, emails, and eCommerce seamlessly.
Cons – What I Didn’t Like
While I can create any metric virtually, the reporting dashboard of Ontraport is not visually appealing, and that is the only thing I didn’t like about this marketing automation tool.