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[MUST READ] MailChimp Review – Is This The Right Email Marketing Tool For You? [Updated 2021]

by Lewis Ogden | Last Updated: July 30, 2021 | Traffic

The email marketing space has been on the rise for numerous years. One of the software that took this space by storm is MailChimp. It is a leading e-mail automation and marketing program that numerous businesses use.

This software is extremely efficient, effective, and user-friendly, which is why so many people entrust it with improving the automation side of their business.

The Rocket Science Group came up with this email marketing software in the year 2001. MailChimp was a cloud-based service for managing emails in its primitive days.

However, it has evolved into a completely different thing with numerous updates that make it a viable option for almost any type of business.

You might be surprised to find out that MailChimp started as a side project by its founders, but as time went by, it started to gain traction, and now it is The Rocket Science groups’ main focus.

A Detailed Understanding of MailChimp

What makes MailChimp such unique email marketing software is its ability to make difficult tasks easy. The fame that MailChimp has gained over the years made it a top name in the email service provider market (ESP).

Another praiseworthy thing about this software is that it has the best free option in comparison to hundreds of other software. Naturally, the paid versions are even better.

They give marketers numerous high-level features and options like spamming filter diagnostics, autoresponders, list segmentation according to time zones, social network integration tools, high-level marketing features, etc.

Almost 7 million users rely on MailChimp, which goes to show how effective it is. Well known organizations like TED, the Economist, and Vice UK are well known for using MailChimp.

With an average handling rate of 5 billion emails every month, there is no doubt that MailChimp is the real deal in the email automation and marketing landscape.

Despite its ever-increasing popularity, MailChimp continues to improve and update its features and services, proving that it is always open to adapt with the fast-paced digital world that we live in.

I can say without any hesitation that, you will not find software more versatile than this one.

Pricing and Plans

As I told you earlier, MailChimp does offer its users a free plan. This plan allows you to send 10,000 emails monthly, and you also get about 2,000 contacts.

Your audiences’ size plays a major role in determining the pricing of your plan. This is a hit or miss strategy by MailChimp as most people prefer pricing to be mentioned in black and white rather than being so vague.

However, each plan that this software offers includes a sending limit for each month. It also has an audience limit as well.

There was a new policy change at MailChimp, which dictates that users will now have to pay per contact rather than the previous case where they had to pay for subscribed contacts.

A lot of users did not appreciate this change as it meant that you could have to pay higher costs depending on the unsubscribed proportion of your list of contacts.

MailChimp also has a unique pricing system named as pay as you go. The pay as you go pricing system requires you to only pay for the emails that you send to your subscribers. The features and options in this plan are exactly the same as the monthly plan.

A big advantage to getting a MailChimp subscription as opposed to a pay as you go plan is that you always have credits and your automation will not halt because you did not remember to refill during Black Fridays.

Nonetheless,  you will need to pay extra money if you go above your contact limits. Therefore, it is important to observe this closely, and if required, get a different plan that will better cater to your needs.

Features & Benefits

Mentioned below are some features and benefits that make MailChimp a must-have software.

Routine Task Automation

MailChimp offers its users automated marketing solutions that are pre-designed. You can easily eliminate your manual time consuming routine tasks by using MailChimp and increase the efficiency and productivity of your business.

Custom Signup Forms

Having custom signup forms greatly increases the legitimacy of any brand. This is what MailChimp will do for you. With this software, you have the option of adding the insignia of your brand to your signup forms.

Not only that, but you can also integrate these forms with your companies’ social media pages and website. Additionally, you will also have the option to import previously existing lists and collect signups from mobile phones. You can update your systems regularly with data by utilizing the integrations.

Analytics and Reporting

MailChimp has state of the art reporting tools that help you to gauge activity on your website and multiple social media platforms. You can see what people are searching for, who is returning, what people are clicking etc.

This knowledge is valuable to position your business towards current and future success. Not only can you view these reports on your PCs or laptops, but you can also view them on your mobile devices as well.

Plus, you also have the convenient feature of sending these reports to your team members for further study and analysis. You can learn how subscribers are reacting on Twitter by utilizing the tweet trend option.

Also, the option to integrate with Google Analytics helps you to receive insightful statistics on the performance of your website traffic, email campaigns, and marketing campaigns.

Send Targeted and Blast Emails

Send targeted emails to your subscribers according to their geolocation and clicking history. MailChimp also gives you the option of sending blast emails, which means that you can send emails to your entire list of subscribers.

The automated workflow option helps you to devise automated campaigns. Additionally, there is an RSS to email option that allows you to send messages according to a diverse set of triggers.

Customer Support

MailChimp’s award-worthy customer support service is truly exceptional. It wouldn’t be a stretch to say that MailChimp’s customer support service is one of the biggest reasons behind their popularity.

Users never want to wait around for hours for their solutions; they need them right then and there. Thankfully, MailChimp has customer support representatives who work round the clock to make sure that you get all the help you need during any part of the day.

There are several ways you can get in touch with MailChimp’s customer support. They have email support, live chat support, phone support, and priority response. Some of these options are only exclusive for specific packages.

However, you will find them all to be quick, responsive, and helpful.


The following are some of the common questions our readers ask us about MailChimp and it’s suitability for their business needs.

Does MailChimp Offer a Free Trial?

Yes, MailChimp indeed offers you a free trial where you have 10,000 emails and 2,000 contacts.

Does MailChimp Have A WordPress Plug-in?

MailChimp indeed has its WordPress plug-in. This plug-in gives you the ease of letting your audience subscribes to your newsletter and gets regular content that retains their attention towards your brand.

Does MailChimp Offer Landing Page Templates?

Yes, MailChimp does provide landing page templates. There are two different types of templates that MailChimp provides, namely basic and themed templates.

Basic templates are essentially blank layouts where you have the option of adding your own unique and original content.

Themed templates, however, are perfect if you are looking to add placeholder text and images. You can add your content to themed templates by using the drag and drop option.

Does MailChimp Provide A/B Testing?

Yes, MailChimp does give you the option of /B testing.  You can easily test multiple factors of your campaign by using this option.

Is MailChimp Suitable As A CRM?

MailChimp is suitable as a CRM.  It has all the tells that are necessary for marketers to organize, aggregate, and manage all relevant data in a single place.


My final verdict on MailChimp is that it is a perfect marketing automation software for businesses that are especially looking to improve the quality of their email automation campaigns. This isn’t to say that it has features that other businesses can’t use as well. Email marketing and automation is MailChimp’s’ specialty, and it is how it garnered the fame that it has.

Who Is MailChimp Suitable For?

As I mentioned earlier, small businesses who especially want to focus on their email marketing and automation will benefit greatly from MailChimp. Additionally, the CRM tool of this software is equally helpful and helps you to regulate data in an organized manner.

Pros – What Did I Like?

The user-friendly and simple interface of MailChimp is something that I highly admired about it. You can understand how this software works within a couple of days and be good to go for using it.

Cons – What Didn’t I Like?

The plans that MailChimp is offering can be confusing for some people. Even I had some difficulty initially. Other than that you have to go through an opt-in process before you start transferring lists, which could be a hassle for some people.

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