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Keyword Competition Research 101 – What You Need To Know To Analyze Your Competitors

by Lewis Ogden | Last Updated: July 30, 2021 | Content, Traffic
Keyword competition research 101

So you’ve found a bunch of keyword by using the methods detailed in chapters 1 and 2.

Now comes the part where we analyze them to ensure we give ourselves the best chance of ranking on page 1 of Google. I’m not interested in ranking for super high search volume keywords.

Fast rankings and quick income, come from the long tail, low competition buyer keywords.

This chapter will cover how I perform keyword competition analysis using my favorite tool which has its own unique algorithm which we will discuss later on, for now, we start with understanding the various metrics available to us so that you understand how to do this stuff at a glance.

You may be pleased to hear that this chapter is a lot shorter than the previous 2, as the best way for me to show you what to do and how I do it is by video. Therefore I have recorded a few videos below which will do just that.


In Chapter 1: Keyword Research

  1. Choosing A Niche
  2. Understanding Buyer Intent
  3. The Head, Body & Tail of Keywords
  4. Building a Keyword Bucket
  5. Evergreen Topics

Chapter 2: Keyword Research Tools

  1. Finding Seed Keywords
  2. Free Keyword Tools
  3. Paid Keyword Tools

Chapter 3: Competition Research

  1. Weak Competition Keywords
  2. Tools That Can Help
  3. Competition Analysis Video


Below is a list of everything I look for when performing competition analysis. If I see a number of the following present, it is a sign of weak competition.

  • DA <15
  • Forums
  • Yahoo! Answers
  • Ehow.com
  • Free blogging platforms such as WordPress.com/Blogspot blogs
  • YouTube Video’s
  • <10 Backlinks
  • allintitle: less than 5,000

Examples of Weak Websites

The list below contains sites that are generally an good indication of weak competition and make a keyword worth looking into some more.

  1. Quora.com
  2. Yahoo Answers
  3. Alibaba.com
  4. AliExpress.com
  5. Any News site (CNN Fox etc)
  6. Tumblr blog
  7. WordPress.com blog
  8. YouTube Videos
  9. Reddit.com
  10. Facebook.com
  11. Twitter.com
  12. Instructables.com (be careful with this one as they tend to show up for DIY search terms with low monetary value)
  13. ProductHunt.com
  14. KickStarter.com (and other crowdfunding sites)

This list is not exhaustive, there will be many niche related forums that will also show up for keywords in your chosen industry. Look out for these are they are very each to beat, are not optimized and Google are crying out for a site with better content to show for that search term.


There are 3 main tools I use when performing Competition Analysis.

  1. Moz
  2. Majestic
  3. Ahrefs
  4. SEMRush

Each of these 4 tools have a chrome extension you can install for free that will save you a ton of time. If you’re not using Chrome check for an alternative for your browser of choice.

However I will be using Chrome in this chapter, so your view may differ slightly, the results will be the same.

There is a good reason why we will be using these 3 tools and these only.

Let’s take a look at the features of each and how we can use them to break down the competition.

As you can see, all 4 provide us with the number of linking root domains and number of backlinks to a particular URL.

The reason they often provide different numbers is because of the way the crawl websites. Crawling a website, also known as spidering is performed constantly by the respective programs and each has a different ‘bot’ that goes out and views each webpage and indexes the backlinks.

Each tool has a different set of rules and the age of each index will differ, which is what causes the fluctuation on backlink volumes.


Next up lets do some ‘over the shoulder Keyword Competition Analysis.

In the video below, we have decided that we like the topic of “RC Cars” and have decided to use that as our seed keyword. We will investigate the top ranking sites for various keywords and I will show you how I perform my analysis and ultimately decide which keywords to target.

You’ve reached the end of the keyword research guide, we’ve covered a lot of ground, from how to find seed keywords, how to find related keywords, right through to performing competition research.

Keyword Research is a great skill to have as an SEO, niche site building or online business owner. It can be learnt over time and it doesn’t take long to develop a good understanding of the ‘right’ keywords.

I will end this guide where I started: Keyword research can literally make or break your website.