PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between Infusionsoft vs Marketo
The main difference between Infusionsoft vs Marketo are:
- Infusionsoft handles marketing and sales automation, while Marketo is all about marketing automation and lead management.
- Infusionsoft’s pricing starts at about $199 a month, while Marketo prefers to sell its tools via quote-based pricing.
- Marketo is mostly popular among large enterprises and B2B marketers, while Infusionsoft tends to target small to medium-sized B2C businesses.
- Infusionsoft offers a built-in CRM system, while Marketo banks on third-party integrations.
- Infusionsoft facilitates sales through its shopping cart tools, whereas Marketo leaves that to dedicated ecommerce platforms.
Infusionsoft
Who is this software for?
- Free trial available
- WordPress plugin for easy management
- Powerful CRM tool
- Can be difficult to learn it’s features
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
Infusionsoft Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Marketo
Who is this software for?
- Good selection of landing page templates
- Powerful marketing tools
- Easy and simple to use
- Not suitable as a CRM
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
Marketo Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Infusionsoft vs Marketo Summary
Infusionsoft
Virtually every entrepreneur who has adopted Infusionsoft for their business has raved about its greatness. Smaller businesses will benefit from this software the most for its ability to streamline prospect emails with efficiency.
Handling the data of your customers becomes easy with Infusionsoft because of solid contact list categorization features. Contact record maintenance, lead scoring, and excellent segmentation features make this software a perfect pick for any small business and Infusionsoft offers its users a mobile application that offers detailed analysis about campaigns and leads. The application is user-friendly with some great advanced features.
For software that caters to small businesses, Infusionsoft’s marketing automation is top-notch, it offers you a simple drag and drop option that allows you to make sophisticated ad campaigns and gauge the activities of your customers on your business website.
These features help smoothen workflow and automate daily tasks with ease. Infusionsoft also has e-commerce features that allow people to sell their products through their websites, this e-commerce feature is a welcome option. However, it does not compare well to known e-commerce platforms like Shopify and Magento, despite this, users who have smaller budgets will appreciate this feature.
Marketo
Marketo is the opposite of Infusionsoft in the sense that it suits bigger businesses. Marketing teams in these big companies need central hubs for performing repetitive tasks for their campaigns to increase sales.
Marketo can help these teams by providing varying modules for improved performance. This software is not an ideal option for smaller businesses and teams, it has functions that will be of no use for smaller teams, which will only add to their expenses and therefore there are several better alternatives than Marketo for small business owners.
Marketo’s workflow functions let users make lead qualification and advance sales processes and the importance of lead scoring in this competitive generation cannot be denied. With Marketo, you will receive a system that gauges leads before converting them, however, the analytics reports of this software could use some improvement as they are below par and could provide better details.
Additionally, the date information on Marketo can be inaccurate at times and its smart function is also weaker in comparison to most of its competitors.
Key Differences
The key difference between Infusionsoft and Marketo is their suitability to different business types. Infusionsoft is a software for up and coming or small businesses while Marketo is the opposite. Infusionsoft also has an e-commerce feature and a mobile application – two features that are absent in Marketo.
InfusionSoft Tool Ratings
- Price: 3/5
- Features: 4.5/5
- Customer Support: 4/5
- Integration: 4/5
- Overall: 4/5
Marketo Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 3.5/5
Conclusion
Infusionsoft and Marketo are the opposites of each other. One is for premium businesses while the other is for smaller businesses. However, based on overall ratings, Infusionsoft trumps Marketo with its slightly superior integration features.
Choose Infusionsoft if you own a small business. Automation is necessary for smaller businesses to flourish in the digital marketing world and Infusionsoft would be perfect for bloggers, podcasters, and social media personalities.
Choose Marketo if you run a large business. Marketo is expensive and has features that are incompatible with smaller businesses. Restaurants, large-scale advertising agencies, and hotels will Marketo suitable for their needs.