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Infusionsoft vs Marketo – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
infusionsoft-vs-marketo

Main Differences Between Infusionsoft vs Marketo

The main difference between Infusionsoft vs Marketo are: 

  • Infusionsoft handles marketing and sales automation, while Marketo is all about marketing automation and lead management.
  • Infusionsoft’s pricing starts at about $199 a month, while Marketo prefers to sell its tools via quote-based pricing.
  • Marketo is mostly popular among large enterprises and B2B marketers, while Infusionsoft tends to target small to medium-sized B2C businesses.
  • Infusionsoft offers a built-in CRM system, while Marketo banks on third-party integrations.
  • Infusionsoft facilitates sales through its shopping cart tools, whereas Marketo leaves that to dedicated ecommerce platforms.

Infusionsoft

Who is this software for?

Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.

Pros
  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool
Cons
  • Can be difficult to learn it's features

Pricing

500 Contacts $23
1k Contacts $30
2.5k Contacts $130
10k Contacts $200
25k Contacts 250
100k Contacts $400
Full Feature Pricing 499
Refund Period -
Free Trial/Demo

 

Minimum Contract 12 months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Infusionsoft

Infusionsoft Alternative

Marketo

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.

Pros
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
Cons
  • Can be difficult to learn it's features

Pricing

500 Contacts -
1k Contacts -
2.5k Contacts -
10k Contacts $-1
25k Contacts -
100k Contacts -
Full Feature Pricing 3195
Refund Period -
Free Trial/Demo

 

Minimum Contract 12 Months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Marketo

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Marketo Review

Marketo Alternative

Infusionsoft vs Marketo Summary

Infusionsoft

Virtually every entrepreneur who has adopted Infusionsoft for their business has raved about its greatness. Smaller businesses will benefit from this software the most for its ability to streamline prospect emails with efficiency.

Handling the data of your customers becomes easy with Infusionsoft because of solid contact list categorization features. Contact record maintenance, lead scoring, and excellent segmentation features make this software a perfect pick for any small business and Infusionsoft offers its users a mobile application that offers detailed analysis about campaigns and leads. The application is user-friendly with some great advanced features.

For software that caters to small businesses, Infusionsoft’s marketing automation is top-notch, it offers you a simple drag and drop option that allows you to make sophisticated ad campaigns and gauge the activities of your customers on your business website.

These features help smoothen workflow and automate daily tasks with ease. Infusionsoft also has e-commerce features that allow people to sell their products through their websites, this e-commerce feature is a welcome option. However, it does not compare well to known e-commerce platforms like Shopify and Magento, despite this, users who have smaller budgets will appreciate this feature.

Marketo

Marketo is the opposite of Infusionsoft in the sense that it suits bigger businesses. Marketing teams in these big companies need central hubs for performing repetitive tasks for their campaigns to increase sales.

Marketo can help these teams by providing varying modules for improved performance. This software is not an ideal option for smaller businesses and teams, it has functions that will be of no use for smaller teams, which will only add to their expenses and therefore there are several better alternatives than Marketo for small business owners.

Marketo’s workflow functions let users make lead qualification and advance sales processes and the importance of lead scoring in this competitive generation cannot be denied. With Marketo, you will receive a system that gauges leads before converting them, however, the analytics reports of this software could use some improvement as they are below par and could provide better details.

Additionally, the date information on Marketo can be inaccurate at times and its smart function is also weaker in comparison to most of its competitors.

Key Differences

The key difference between Infusionsoft and Marketo is their suitability to different business types. Infusionsoft is a software for up and coming or small businesses while Marketo is the opposite. Infusionsoft also has an e-commerce feature and a mobile application – two features that are absent in Marketo.

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Conclusion

Infusionsoft and Marketo are the opposites of each other. One is for premium businesses while the other is for smaller businesses. However, based on overall ratings, Infusionsoft trumps Marketo with its slightly superior integration features.

Choose Infusionsoft if you own a small business. Automation is necessary for smaller businesses to flourish in the digital marketing world and Infusionsoft would be perfect for bloggers, podcasters, and social media personalities.

Choose Marketo if you run a large business. Marketo is expensive and has features that are incompatible with smaller businesses. Restaurants, large-scale advertising agencies, and hotels will Marketo suitable for their needs.

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