Infusionsoft vs Marketo
A Review & Comparison
[Updated 2020]

Infusionsoft

Virtually every entrepreneur who has adopted Infusionsoft for their business has raved about its greatness. Smaller businesses will benefit from this software the most for its ability to streamline prospect emails with efficiency.

Handling the data of your customers becomes easy with Infusionsoft because of solid contact list categorization features. Contact record maintenance, lead scoring, and excellent segmentation features make this software a perfect pick for any small business and Infusionsoft offers its users a mobile application that offers detailed analysis about campaigns and leads. The application is user-friendly with some great advanced features.

For software that caters to small businesses, Infusionsoft’s marketing automation is top-notch, it offers you a simple drag and drop option that allows you to make sophisticated ad campaigns and gauge the activities of your customers on your business website.

These features help smoothen workflow and automate daily tasks with ease. Infusionsoft also has e-commerce features that allow people to sell their products through their websites, this e-commerce feature is a welcome option. However, it does not compare well to known e-commerce platforms like Shopify and Magento, despite this, users who have smaller budgets will appreciate this feature.

Marketo

Marketo is the opposite of Infusionsoft in the sense that it suits bigger businesses. Marketing teams in these big companies need central hubs for performing repetitive tasks for their campaigns to increase sales.

Marketo can help these teams by providing varying modules for improved performance. This software is not an ideal option for smaller businesses and teams, it has functions that will be of no use for smaller teams, which will only add to their expenses and therefore there are several better alternatives than Marketo for small business owners.

Marketo’s workflow functions let users make lead qualification and advance sales processes and the importance of lead scoring in this competitive generation cannot be denied. With Marketo, you will receive a system that gauges leads before converting them, however, the analytics reports of this software could use some improvement as they are below par and could provide better details.

Additionally, the date information on Marketo can be inaccurate at times and its smart function is also weaker in comparison to most of its competitors.

Key Differences

The key difference between Infusionsoft and Marketo is their suitability to different business types. Infusionsoft is a software for up and coming or small businesses while Marketo is the opposite. Infusionsoft also has an e-commerce feature and a mobile application – two features that are absent in Marketo.

InfusionSoft Tool Ratings

• Price: 3/5
• Features: 4.5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Marketo Tool Ratings

• Price: 3/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 3.5/5

Conclusion

Infusionsoft and Marketo are the opposites of each other. One is for premium businesses while the other is for smaller businesses. However, based on overall ratings, Infusionsoft trumps Marketo with its slightly superior integration features.

Choose Infusionsoft if you own a small business. Automation is necessary for smaller businesses to flourish in the digital marketing world and Infusionsoft would be perfect for bloggers, podcasters, and social media personalities.

Choose Marketo if you run a large business. Marketo is expensive and has features that are incompatible with smaller businesses. Restaurants, large-scale advertising agencies, and hotels will Marketo suitable for their needs.