Infusionsoft is a name that has taken the automation marketing landscape by storm over the years. Take a peek at successful businesses all over the world, and you will learn why people consider Infusionsoft to be the cream of the crop in the automation world.
People often ask me if Infusionsoft would be good for their business, and what it really does? Well, let’s put it this way. Infusionsoft is software that small businesses can greatly benefit from. It even seems like the company designed this software specifically for small businesses.
If you happen to be searching for an automation and sales platform that consists of a strong marketing automation builder, CRM, E-Commerce, and Sales Pipeline Automation, you should look into Infusionsoft.
Mentioned below is a thorough breakdown that will better help you understand the various functions that Infusionsoft offers to its users.
The centralized record management system of Infusionsoft is the best that you will find. You can manage your data seamlessly with Infusionsoft as it doesn’t separate and store your data into smaller lists.
What makes Infusionsoft CRM a top-notch software is it’s lead scoring capabilities, comprehensive contact records, segmentation, and a handy mobile app that makes things remarkably easier for anyone who uses this app.
2. Marketing Automation
Although the CRM system is a strong function, the marketing automation component of Infusionsoft is what sets them apart from hundreds of other automation software.
You can build campaigns with it without too much hassle. The interface of this software is extremely easy to use; it has convenient drag and drops builders that allow you to gauge the journeys of your customers, allowing you to tailor your campaigns accordingly.
Additionally, you will not have to repetitive tasks. Infusionsoft is one of the best marketing automation software for a reason. It does all the mundane and repetitive tasks for you, allowing you to focus on things that are more pertinent to your business.
Making and selling your products was never easier. Infusionsoft gives you the convenient option of making things easy for your customers.
However, I need to be honest about the shopping cart on the shopping cart of the e-commerce website. It requires some coding if you are looking to customize the sites’ appearance according to your brand.
If you tend to have experienced programmers at your disposal, coding will not take too long.
Note that, you should not use Infusionsoft as a replacement for better e-commerce software like Shopify or Magento as it is not capable of having thousands of different products on its platform.
You will get some exceptional integrations, however, which you will find extremely helpful for making things easy for your business.
Infusionsoft Pricing and Plans
People often compare Infusionsoft with software like Aweber and Salesforce, which is why they tend to believe that Infusionsoft is too expensive.
Of course, you will find it to be expensive than these and some other software. However, once you see the high functionality of Infusionsoft, you might change your mind.
Mentioned below are the four packages that Infusionsoft offers to its users.
- Essentials Plan- $199-2500 Contacts
- Deluxe Sales-$299-5000 Contacts
- Deluxe E-Commerce- $299- 5000 Contacts
- Complete plan- $399- 10,000 Contacts
The cheapest plan that they offer costs $199, which is significantly high when you compare to other software. You might even find some automation software that has their most comprehensive plans priced around $199.
Some people show a lot of reluctance in buying this software also because you need to pay for a Kickstarter coaching package, which is mandatory. The cost of this coaching package is 1,999 dollars. There is no denying that this is an extremely high cost for a mandated package, and it can easily convince people to look for other options.
Because of the higher-end pricing, people often worry that Infusionsoft might be too complicated to learn. After all, which software charges its customers $1,999 just to learning how to use it?
The ludicrous prices of the packages and the mandated Kickstarter package aside, this software will prove to be worth the price for you if you play your cards right.
I have seen people transform their business within months by using Infusionsoft. Additionally, you will also find the coaching package to be of tremendous help for you.
If you put in the time and effort for learning how Infusionsoft works, you will easily be able to make it work for your business for increasing its profitability.
I’d recommend you to put your money on the line if you look forward to taking your business to a higher playing field.
Features and Benefits
Flexible Digital Marketing Tool
Infusionsoft will prove itself to be a strong and flexible tool. Digital marketing businesses that are tech-savvy can especially benefit from it.
Lead Generation For Sales
The sales team at your business will thank you for adopting Infusion soft as its lead generation capabilities are second to none.
Easy Syncing Options
Infusionsoft eliminates the tiring issue of syncing all of your data on a variety of platforms. It makes everything centralized, saving your time, and providing you with easy solutions.
Infusionsoft integration makes things extremely convenient for its users. You can sync Infusionsoft with other applications, saving you from making multiple entries on different apps.
Infusionsoft helps make effective marketing strategies, especially for small businesses.
Effective Email Marketing
Your email marketing will improve if you adopt Infusionsoft to your business. This automated feature spreads your messages to your current and potential future customers, making sure that your business stays in touch with them and provides them regular updates.
Centralize Everything With Infusionsoft
Infusionsoft has a great feature of bringing numerous systems into one. This is beneficial for businesses that are tired of having separate systems of tracking leads, marketing online, sending emails, etc.
Good customer service is a deciding factor for most people when it comes to them choosing software as big and as expensive as Infusionsoft. You will be glad to find out that Infusionsoft has great customer services. The customer service representatives at Infusionsoft are available throughout the day to answer the queries of their customers and help them in any way they possibly can.
You can get in touch with infusion soft through chat, email, and phone calls. They have contact numbers present on their website where you can call them at the hours mentioned on their sites. Additionally, the numbers o their USA, Canada and Australian office are toll-free.
Does Infusionsoft Offer a Free Trial?
Yes, Infusionsoft does offer free trials to its customers. You will need to enter the information of your credit card before you begin the free trial. Once the trial period is over, they will charge you automatically. You will keep receiving charges until you cancel your chosen package.
Does Infusionsoft have a WordPress Plug-in?
Yes, they do have WordPress plugins that allow you to design opt-in forms. Since WordPress is an effective content management system and a decent chunk of the internet runs on it, Infusionsoft made sure that its customers have the best options available for running their online businesses.
Does Infusionsoft Offer Templates and Landing Pages?
You will find a wide range of landing pages and templates on infusion soft, which will be immensely helpful for improving the overall appearance of your website. The landing pages and templates are designed specifically to ensure that your website is not only attractive but user-friendly as well.
Does Infusionsoft Offer A/B Testing?
You have some easy-to-use and incredibly useful AB testing options available on the software for broadcasting your emails and making them effective. You can AB test the design, body of the email, preview text, subject line, and some other elements.
Is Infusionsoft Suitable as a CRM?
Infusionsoft is a CRM tool like no other. It is user-friendly and can easily be integrated into mobile phones, providing you convenience in looking up any record that you require for the betterment of your business.
Who Is Infusionsoft Suitable For?
Although any business can incorporate Infusionsoft as part of their business strategy, small businesses are the ones that will receive great benefits from it. When everything is centralized and automated, it becomes easier to keep track of things and plan for your business.
Pros – What I Liked
- Infusionsoft has a high functioning campaign builder that uses flowchart style. It makes things easy and fun.
- The deliverability rates of Infusionsoft are impressive, especially when you compare the rates with the email deliverability of other software.
- Infusionsoft has a stable and fast platform. There are no lags or inconvenient pauses.
- I also liked their customer service. The representatives at Infusionsoft reply in a timely fashion and are patient.
Cons – What I Didn’t Like
- Infusionsoft does not support recurring Paypal payments, which can be inconvenient for some people.
- The high price of this software can be a big turn off for some people. Sure, Infusionsoft has great tools and functions, but it’s too costly.
In the end, you won’t be doing justice to the software if you focus only on its price. Its price is quite understandable when you look at the features and benefits it offers over other marketing automation solutions.