Main Differences Between ActiveCampaign vs Ontraport
The main difference between ActiveCampaign vs Ontraport are:
- ActiveCampaign can host and manage more than 100,000 contacts, while Ontraport doesn’t stretch much beyond 20,000.
- Ontraport is an automated CRM suite that additionally offers marketing automation, while ActiveCampaign prioritizes marketing automation and provides CRM tools as a supplement.
- Ontraport’s CRM tools are optimized for large enterprises and advanced marketers, while ActiveCampaign’s CRM is best for small to mid-sized businesses.
- Ontraport comes with a built-in ecommerce platform for facilitating sales, while ActiveCampaign doesn’t offer such a feature.
- Ontraport allows you to intricately group even your tags, while ActiveCampaign restricts itself to basic tag management.
- ActiveCampaign starts at $9 per month, while Ontraport will charge you at least $79 per month.
ActiveCampaign
Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
- No A/B testing
Pricing
Features
| Lead Scoring |
|
| Lead Segmentation |
|
| Web Activity Tracking |
|
| SMS Marketing |
|
| Personalized Web Content |
|
| Predictive Analytics |
|
| Bi-Directional CRM Syncing |
|
| Event Management |
|
| Create Invoices |
|
| Create Quotes |
|
| A/B Split Testing |
|
| Form Builder |
|
| Landing Page Builder |
|
| Create Membership Websites |
|
| Bulk Social Media Posting |
|
| Sales Reporting |
|
| Sales Alerts |
|
| Mobile Application |
|
| Social CRM |
|
Integration
| WordPress Integration |
|
| Outlook Integration |
|
| Gmail Integration |
|
| SalesForce Integration |
|
| SAP Integration |
|
| Oracle Integration |
|
| NetSuite Integration |
|
| SugarCRM Integration |
|
| MicroSoft Dynamics Integration |
|
| Zapier Integration |
|
| Total # of Integrations | 1000+ |
ActiveCampaign
| Website URL | Visit Website |
| HQ Location | US |
| Founded | 2003 |
| Support Link | Customer Support Link |
ActiveCampaign Alternative
Ontraport
Pricing
Features
| Lead Scoring |
|
| Lead Segmentation |
|
| Web Activity Tracking |
|
| SMS Marketing |
|
| Personalized Web Content |
|
| Predictive Analytics |
|
| Bi-Directional CRM Syncing |
|
| Event Management |
|
| Create Invoices |
|
| Create Quotes |
|
| A/B Split Testing |
|
| Form Builder |
|
| Landing Page Builder |
|
| Create Membership Websites |
|
| Bulk Social Media Posting |
|
| Sales Reporting |
|
| Sales Alerts |
|
| Mobile Application |
|
| Social CRM |
|
Integration
| WordPress Integration | - |
| Outlook Integration |
|
| Gmail Integration |
|
| SalesForce Integration |
|
| SAP Integration |
|
| Oracle Integration |
|
| NetSuite Integration |
|
| SugarCRM Integration |
|
| MicroSoft Dynamics Integration |
|
| Zapier Integration |
|
| Total # of Integrations | 85 |
Ontraport
| Website URL | Visit Website |
| HQ Location | US |
| Founded | 2006 |
| Support Link | Customer Support Link |
Ontraport Alternative
ActiveCampaign vs Ontraport Summary
ActiveCampaign
If you have a business, blog or store that is looking to generate sales by sharing content, nurturing prospects and leads and automating it all…you will love ActiveCampaign.
This marketing automation tool is the gold standard when it comes to email marketing as it makes managing contact lists super easy and staying in touch with your customers will never be a problem with ActiveCampaign thanks to its high deliverability rates.
When purchasing software we all fear that their customers will never read their emails, either they land in your prospect’s junk or spam folders or they simply get blocked by the server, which is why using the right marketing tool is of the utmost importance.
This software helps businesses save time and money, moreover, it helps boost revenue and improve ROI, which is, of course, the aim most businesses.
Power and simplicity are the two words that best describe this software. Its efficiency, along with its user-friendliness, makes it a must-have tool for every small to medium-sized online business.
Ontraport
Ontraport is all about focusing on what matters to your business by allowing you to direct more focused campaigns at segmented leads. Quality over quantity is the main idea here, by allowing you to create campaigns that help you monitor performance and regulate messages.
The user interface of this software is user-friendly just like ActiveCampaign, but with one big difference, which is in the way it handles multiple users. Ontraport gives multiple users the option to make changes to the interface according to their preferences, making it a huge hit amongst businesses with large teams or multiple users.
Ontraport is a little hit and miss as a CRM (Customer Relationship Management) tool. Some companies are fine with using it purely as a CRM, others, however, claim that it requires some improvements to be a complete solution.
The open API of this software is pleasantly easy to use and you shouldn’t need to acquire a programmer’s help to connect it with other marketing and productivity tools.
Key Differences
While both ActiveCampaign and Ontraport bring unique marketing and automating features to the table, they do have some glaring differences. Enterprise business users find Ontraport to be a more viable option for them because of its advanced features.
The intuitiveness of its features makes it an excellent alternative to other software tools that are suited to big businesses.
Smaller businesses will find ActiveCampaign to be ideal for their use. Its simplistic and powerful functions are unmatched in the automation software industry.
ActiveCampaign Tool Ratings
-
- Price: 3.5/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 4.5/5
Ontraport Tool Ratings
-
- Price:3 /5
- Features: 4/5
- Customer Support: 3.5/5
- Integration: 4/5
- Overall: 4/5
Conclusion
Despite their pros and cons, both ActiveCampaign and Ontraport are worthy marketing automation tools. However, when you compare them side by side, you will find that ActiveCampaign has a slight edge over Ontraport because of its advanced CRM features.
Choose Ontraport if you don’t have a big budget and you want to focus on high-quality leads.
Choose ActiveCampaign if you are looking for an all-in-one marketing solution with an adequate focus on sales and CRM.
Tags: Marketing Automation, Reviews, Software
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