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ActiveCampaign vs Ontraport – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
activecampaign-vs-ontraport

Main Differences Between ActiveCampaign vs Ontraport

The main difference between ActiveCampaign vs Ontraport are: 

  • ActiveCampaign can host and manage more than 100,000 contacts, while Ontraport doesn’t stretch much beyond 20,000.
  • Ontraport is an automated CRM suite that additionally offers marketing automation, while ActiveCampaign prioritizes marketing automation and provides CRM tools as a supplement.
  • Ontraport’s CRM tools are optimized for large enterprises and advanced marketers, while ActiveCampaign’s CRM is best for small to mid-sized businesses.
  • Ontraport comes with a built-in ecommerce platform for facilitating sales, while ActiveCampaign doesn’t offer such a feature.
  • Ontraport allows you to intricately group even your tags, while ActiveCampaign restricts itself to basic tag management.
  • ActiveCampaign starts at $9 per month, while Ontraport will charge you at least $79 per month.

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros
  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
Cons
  • No A/B testing

Pricing

500 Contacts $9
1k Contacts $17
2.5k Contacts $39
10k Contacts $111
25k Contacts 179
100k Contacts $299
Full Feature Pricing 129
Refund Period No
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

ActiveCampaign

ActiveCampaign Alternative

Ontraport

Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.

Pros
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting
Cons
  • No A/B testing

Pricing

500 Contacts $79
1k Contacts $79
2.5k Contacts $297
10k Contacts $496
25k Contacts -
100k Contacts $679
Full Feature Pricing 497
Refund Period 90 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 85

Ontraport

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Ontraport Review

Ontraport Alternative

ActiveCampaign vs Ontraport Summary

ActiveCampaign

If you have a business, blog or store that is looking to generate sales by sharing content, nurturing prospects and leads and automating it all…you will love ActiveCampaign.

This marketing automation tool is the gold standard when it comes to email marketing as it makes managing contact lists super easy and staying in touch with your customers will never be a problem with ActiveCampaign thanks to its high deliverability rates.

When purchasing software we all fear that their customers will never read their emails, either they land in your prospect’s junk or spam folders or they simply get blocked by the server, which is why using the right marketing tool is of the utmost importance.

This software helps businesses save time and money, moreover, it helps boost revenue and improve ROI, which is, of course, the aim most businesses.

Power and simplicity are the two words that best describe this software. Its efficiency, along with its user-friendliness, makes it a must-have tool for every small to medium-sized online business.

Ontraport

Ontraport is all about focusing on what matters to your business by allowing you to direct more focused campaigns at segmented leads. Quality over quantity is the main idea here, by allowing you to create campaigns that help you monitor performance and regulate messages.

The user interface of this software is user-friendly just like ActiveCampaign, but with one big difference, which is in the way it handles multiple users. Ontraport gives multiple users the option to make changes to the interface according to their preferences, making it a huge hit amongst businesses with large teams or multiple users.

Ontraport is a little hit and miss as a CRM (Customer Relationship Management) tool. Some companies are fine with using it purely as a CRM, others, however, claim that it requires some improvements to be a complete solution.

The open API of this software is pleasantly easy to use and you shouldn’t need to acquire a programmer’s help to connect it with other marketing and productivity tools.

Key Differences

While both ActiveCampaign and Ontraport bring unique marketing and automating features to the table, they do have some glaring differences. Enterprise business users find Ontraport to be a more viable option for them because of its advanced features.

The intuitiveness of its features makes it an excellent alternative to other software tools that are suited to big businesses.

Smaller businesses will find ActiveCampaign to be ideal for their use. Its simplistic and powerful functions are unmatched in the automation software industry.

ActiveCampaign Tool Ratings

    • Price: 3.5/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 3.5/5
    • Overall: 4.5/5

Ontraport Tool Ratings

    • Price:3 /5
    • Features: 4/5
    • Customer Support: 3.5/5
    • Integration: 4/5
    • Overall: 4/5

Conclusion

Despite their pros and cons, both ActiveCampaign and Ontraport are worthy marketing automation tools. However, when you compare them side by side, you will find that ActiveCampaign has a slight edge over Ontraport because of its advanced CRM features.

Choose Ontraport if you don’t have a big budget and you want to focus on high-quality leads.

Choose ActiveCampaign if you are looking for an all-in-one marketing solution with an adequate focus on sales and CRM.

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