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[MUST READ] ActiveCampaign Review – Is This The Best Marketing Automation Tool In 2021

by Lewis Ogden | Last Updated: July 30, 2021 | Traffic

ActiveCampaign is increasingly popular automation software that big and small businesses alike are adopting to automate their marketing processes.

One of the best things about ActiveCampaign is how user-friendly it is, especially when you consider the complex marketing tasks it simplifies. ActiveCampaign had humble beginnings, and it first came into the forefront in 2003 in Chicago.

At its core, ActiveCampaign was a marketing automation software that allowed businesses to keep in touch with their clients, contacts, audiences, and potential clients.

The software has gone through multiple changes over the years. Today, it has become a juggernaut in the playing field of marketing automation software.

Not only does this software help businesses connect with their contacts, but it has also become a full-fledged CRM and email marketing platform that is heavily automated.

If you’re looking for software that gives you full control of your email marketing while reducing your workload, ActiveCampaign will prove to be a solid choice for you.

ActiveCampaign Pricing and Plans

There are four different plans that ActiveCampaign offers its customers, namely Enterprise, Professional, Plus, and Lite. The Lite plan, which is the entry-level plan, costs $9 USD per month.

It includes helpful features like marketing automation and template editor. The higher plans that this software offers begin at $49 per month and have updates of lead scoring and CRM. A good thing about ActiveCampaign is that it doesn’t ask you for a setup fee.

Note that ActiveCampaign does not offer any free plans; they do offer a 14-day free trial, which will give you a clear idea of its functionality.  You can make use of their free migrations offer once you subscribe to a paid plan.

If you are wondering which plan would suit you best, don’t worry, down below we provide you a helpful breakdown that will help you make your decision.

Lite ($9 per month)

If you have a business that has small teams, ActiveCampaign Lite is the option that you should choose. Only three people can use it, but the social media integration, design templates, and email automation that it offers are powerful options that are enough to keep small businesses running without breaking their bank on expensive software.

Compare the price of the Active Lite option with other software of the same price and you will discover that ActiveCampaign Lite is more functional and offers better bang for your buck.

Keep in mind that there are certain elements in the ActiveCampaign Lite software, where you cannot remove logos. However, if you use HTML for adding your forms, you will not face any problems.

Another thing that Active Lite Campaign users cannot do is that they cannot make calls for support. However, they do have the option of live chat and email, which always gets the job done.

Plus ($49 per month)

If you run a business that has teams of up to 25 people, the ActiveCampaign plus plan will be a great fit for you. Organizations that require a high functioning CRM will also find the ActiveCampaign plus plan to be beneficial for them.

There are some other interesting features, like using custom domain names for links and SMS. Additionally, the plus plan allows you to make professional-looking forms as you will not have to worry about their logo appearing on any form or document.

You will also get a month of 1 to 1 training from the plus plan, which will train you to get the most benefits out of ActiveCampaign plus.

Professional ($129 per month)

The monthly fee of the ActiveCampaign professional plan is 150 dollars, which is remarkably high in comparison to the previous two plans. However, you will have the luxury of 50 accounts, which is a huge jump from the plus plans’ 25 accounts.

Besides the upgraded accounts, several other powerful options make the professional plan worth its price. This package lets your users will be able to see personalized messages on your site.

Furthermore, the updated software also provides you a detailed attribution analysis which helps you design content and marketing techniques for a triumphant campaign.

Enterprise ($229 per month)

The enterprise plan is for big businesses that have big budgets. What makes the ActiveCampaign enterprise plan worth its price? Well, it is extremely sophisticated in comparison to the previous thee plans.

Secondly, it provides you with unlimited user accounts, which is a big plus. You will also get the option of customizing the server domain of your mail.

Custom contact number for unlimited individual training, phone support, sending messages and an individual account manager for helping you with deliverables, consultation, strategy, and various other matters is another convenient option that is present in the ActiveCampaign enterprise plan.

Features and Benefits of ActiveCampaign

One of the biggest components of an inbound marketing strategy is email marketing. It is extremely important that you choose a software that matches the demands of your business and helps to ease your burden instead of increasing it. ActiveCampaign is the software that you should opt for your business as it has features that are perfect for virtually any business, be it big or small. As a comprehensive CRM, email marketing platform, and a cost-effective solution, ActiveCampaign offers you a variety of features and benefits. Let’s take a look

E-Mail and SMS Marketing

Send messages to your audience as emails, SMS, site messages, etc.

Lead Generation

Generate and then turn potential leads into paying customers through Facebook Custom Audience

E-Mail Automation

Send emails automatically to customers based on set triggers e.g. a confirmed sale on the website. It also creates email auto-responses that look like real human interactions. Additionally, ActiveCampaign also helps to create, customize, and edit emails with powerful design features to make them impactful

A/B Testing

Get reports on your AB testing to know what’s working best for your email marketing.

Outcome Prediction

Improve your marketing results by mapping your automation funnels and their outcome.

Customer Support

ActiveCampaign offers comprehensive customer support to its current and potential future users. The cheaper plans like the Lite plan only gives you the option of chatting or emailing with customer support.

However, advanced plans give you the option of calling as well. You can also receive one-on-one training from Active Plan experts. The Plus plan offers one month of training while advanced plans like the enterprise plan allows you unlimited access for one-on-one training.


Does ActiveCampaign Offer Free Trials?

Yes, ActiveCampaign does offer free trials. The free trials last for 14 days, after which you will have to purchase a plan. You can send 100 emails and test the ActiveCampaign platform with 100 contacts.

Does ActiveCampaign Have A WordPress Plugin?

Yes, ActiveCampaign does offer its users a plugin for WordPress. The WordPress plugin allows you to enter ActiveCampaign forms to your pages and posts. The tracking code of the side will give you ease in tracking pages and adding a chat widget for conversations on your website.

Does ActiveCampaign Offer Landing Pages And Templates?

Yes, ActiveCampaign does offer templates and landing pages. It provides you a free template library that gives users freedom and plenty of options to choose from. You can integrate your landing pages with ease on ActiveCampaign.

Does ActiveCampaign Provide A/B Testing?

ActiveCampaign does not provide an A/B testing tool. However, there are plenty of tools available online that you can purchase for A/B testing.

Is ActiveCampaign Suitable As a CRM?

Absolutely! ActiveCampaign will prove to be the perfect CRM for your business needs. You can monitor and keep in touch with your customers through it, which will help you judge what they require and plan your business accordingly in the future.


If you are looking to take the email marketing of your business to the next level, no doubt opting for ActiveCampaign will be a wise choice. The automation of this software is unparalleled and puts other similar software to shame.

Who Is ActiveCampaign Suitable For Most?

ActiveCampaign is perfect for businesses that seek automation, especially when it comes to customer relations marketing. Big and small businesses alike can benefit from this software. It helps them gauge their audience easily, allowing them to make their decisions according to the audience’s feedback.

Pros – What I Liked?

What I liked most about this Software is the fact that it has four different plans specially designed for the convenience of different businesses. There are plans for businesses with small teams as well as bigger teams. The prices of these plans are set accordingly as well.

Cons – What I Didn’t Like?

Sometimes I found the features of this software to be slightly overwhelming. Once I got hold of these features, I was highly impressed with them. You could say that the difficult features might only bother you if you are looking for a simple and quick email solution that does your job in the snap of a finger.

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