As a business of any size, the benefits of hosting webinars are many. Not only do webinars allow you to virtually meet with your clients/ customers and develop thought leadership, but creating webinar funnels is a highly effective way to drive up sales leads.
Recent research indicates that between 20 and 40% of webinar attendees become qualified leads (ClickFunnels) and it makes sense why! Webinar funnels are an easy and effective way to build trust with your audience and to warm them up for sales.
What can seem a little more difficult when hosting webinars, however, is finding the best webinar platform to suit your business. There are dozens of options, each costing different amounts with different price plans.
With its simple to use service and a number of unique features including pop-ups featuring calls for your audience to take action whilst watching, WebinarJam is a popular and standout choice.
In fact, WebinarJam has had over 50,000 people sign up to use their software since they were founded (WebinarJam)… but how much does WebinarJam cost? How does its pricing work? What elements of their pricing will you not find on their main site? There are a number of important factors to consider before investing in any piece of software.
In this article, we’re going to break down WebinarJam’s pricing and provide you with a complete guide and review of the different plans so let’s get started!
WebinarJam Pricing Overview:
To give a quick overview before we go in-depth with our insights into WebinarJam’s pricing, there are 3 main plans to consider.
- WebinarJam’s Basic Plan costs $499 a year. For this, you can host unlimited webinars but with a maximum length of 2 hours each. You can have up to 2 presenters per webinar and 500 attendees. This sounds like a great option for small or startup businesses, but how effective really is this option? Read to the end of this article to learn about value for money and any potential hidden costs…
- The Professional Plan costs $699 a year and gives you unlimited webinars with 3 hours max duration as well as 2000 attendees per webinar and up to 4 presenters. With the professional plan, you also get access to “The Always On Live Room” which is an always-on space for you to connect live with an audience and “The Panic Button” for any technical errors you may face. We explore both of these features more extensively later on in the article.
- The Enterprise Plan allows you to host unlimited webinars with up to 6 presenters and up to 5,000 attendees. Your webinars can last up to 4 hours. As with the Professional Plan, you get access to both “The Always On Live Room” and “The Panic Button” but, with the Enterprise Plan, you are also granted access to “The Control Center.” This is a feature that is ideal for teams. It allows your staff to manage and moderate the webinar whilst you focus only on presenting.
WebinarJam offers flexible payment with the choice to pay on a yearly subscription basis or to split payments across two or three dates in the year. They also offer a 30-day money-back guarantee if you are not satisfied with the platform.
Sound good? Let’s interrogate these options a little further against the key webinar platform competition…
Value For Money: The Basic Plan:
The basic WebinarJam plan sits at the lower end of the industry standard for webinar platform pricing. Most webinar platforms start at around $39 a month and can go up to $199/month and, while WebinarJam doesn’t offer a monthly pricing option, their basic plan works out at $41.50 a month. 500 attendees per webinar are way above the industry standard at this price.
Included in the basic plan, as well as everything outlined above, you get a number of features that are not offered by many popular webinar platforms. You can easily distribute written handouts during the webinar, you can seamlessly include video injections and you can automate email and text reminders.
Since research indicates that text reminders can boost webinar attendance by up to 45% (FastSMS), this is a real game-changer.
Above all, WebinarJam is incredibly easy to use. You can link to payment gateways to easily create paid webinars, you can include live polls and surveys without much set-up and you can create intuitive, mobile-responsive designs that can stream to Facebook and YouTube.
For the sheer number of great features included in the basic plan, there’s no doubt that WebinarJam offers value for money. WebinarJam does not offer a free trial though they do occasionally run very cheap ones such as $1 for 14 days. However, unlike webinar software such as Demio, you can rest assured with the money-back guarantee along with the 24-hour customer support. A free trial becomes largely irrelevant.
Value For Money: Should You Go For The More Expensive WebinarJam Plans?
Whilst the Enterprise and Professional plans are still only priced at the midpoint of the average webinar platform cost, you might be wondering whether the additional cost is worth it for your business and how much value for money these two plans offer.
With regards to the changes to webinar length, size, and the number of presenters, this really just comes down to the size of your team. You might decide that you only want to run webinars with under 500 people and that you only need 2 presenters.
However, while the Basic Plan should be more than enough for any individual just starting out with creating webinars, the Professional Plan is great value for companies or individuals who are looking to regularly run webinars with a larger audience. Once you start getting into hosting webinars, you’ll soon find that the capacity for attendees in the Basic Plan is too small. The Professional Plan allows you to scale up your webinars without breaking the bank.
The Enterprise Plan, on the other hand, is probably not necessary for most users but is still good value for money for teams looking to host large-scale webinars.
It allows up to 5,000 attendees- a number that is largely unrivaled by alternative webinar platforms- and enables up to 4 hours of webinar time. Though most webinars will not need to be this long, this length does work well for training and coaching offers.
Unlike some of the other popular webinar platforms, such as Zoom (Data-Driven), WebinarJam includes no hidden costs. Because of this, it is not only easy to calculate the value for money across each plan but to decide whether an upgrade is worth it for you based on a few key factors.
Customers on Software Advice rate WebinarJam as 4 stars out of 5 on average for value for money across the three plans. Whether or not you decide to go for the two more expensive partly depends on the extra features that you might need…
At first glance, you might be wondering how important the extra features that the two more expensive plans offer really are, so let’s break it down.
1. The Always On Live Room: Professional and Enterprise Plans
When setting up your webinar through WebinarJam, there are three options. The first configuration option is “Right Now” which allows you to set up your webinar for (you guessed it) right there and then.
This is ideal for a one-off webinar. You simply send your webinar link directly to anyone attending. The second option is “Schedule For Later” which allows you to set a date and time for your webinar and offers multiple ways to send out notifications in advance.
The “Always On Room” is the third option available only in the Professional and Enterprise plans. This option allows you to set up a webinar room that you can use at any time.
The URL for this room is branded with your company name which allows for easy access for virtual training, especially as it only takes a few seconds to log in. These rooms are invite-only but you can also add password protection for meetings that need another level of security.
In 2020, Zoom held meetings for 200 million people daily, as opposed to the average of 10 million per day in late 2019 (Skill Scouter). With the working landscape adapting, possibly long-term, to accommodate for remote working, now could be the time to invest in software that allows you to meet and train remotely and easily.
Even beyond the COVID-19 lockdowns, it is clear that online training is the way forward. IBM, for example, recently reported saving approximately $200million after switching to online learning (Tech Jury).
The Always On Room works really effectively on WebinarJam. It’s quick to set up and never suffers any delays with a strong internet connection. It’s almost worth upgrading to the Professional Plan just for this!
2. The Panic Button: Professional and Enterprise Plans
The panic button, available in the two more expensive WebinarJam plans, can save your webinars from the technical issues that you dread to think about. When pressed, the panic button boots up an entirely new live room and transfers all the users over to it.
Though technical issues are rare when using high-quality software like WebinarJam, many people still value the peace of mind that comes with a feature like the panic button. It only takes 10 seconds to transfer all the users over so you don’t have to worry about losing viewers. When technical errors are commonly cited as one of the most common reasons for webinar abandonment (Click Meeting) this is crucial.
Especially when you are just starting out, webinars can be a nerve-wracking experience and it’s important to minimize stress and have a solid plan in place for if technical issues occur.
For this reason, I’d say it’s definitely worth the extra investment to make sure that the panic button is included in your plan.
3. The Control Center: The Enterprise Plan.
As mentioned before, the Enterprise Plan is best suited to companies and individuals running large-scale webinars. The control center is a pretty crucial feature in this as it allows for one of your team members to ensure that everything runs smoothly whilst you present.
With the two less expensive plans, you have to fly solo, moderating the live chat, running the polls, replying to comments, and so on. This leaves you with little time to make the most out of all of WebinarJam’s features and a lot of stress.
With the Control Center, on the other hand, you can focus on your delivery whilst someone else handles all these extra features and moderates the live chat.
63% of webinar viewers rate the Q and A section of a webinar as the most engaging part (Blogging X) but, in a larger webinar, the comment section can easily become overwhelmed.
By having the option to edit and delete comments, as well as replying in private, you can ensure that the Q and A remain productive and engaging for all your viewers. You are also able to invite your viewers to be presenters on WebinarJam which adds to the element of engagement.
As well as this, the Control Center also offers real-time analytics. This feature is key to track where you are losing viewers and improving your webinars for the future.
So, there you have it… A complete breakdown of WebinarJam’s pricing and dissection of which plan might be best for you.
If you’re totally new to the world of webinars, the basic platform will likely suit you just fine. 500 viewers is a large audience for the cost and many users are happiest to test the waters with a lower-priced plan.
However, since the Basic Plan is already a very affordable price, you might consider upgrading to the Professional Plan (which is still very reasonably priced) for the added security of having the panic button and more capacity to expand your audience.
The Professional Plan and the Enterprise Plan also offer great value for money, but they are clearly tailored towards different audiences. If you are a large enterprise, for example, you’ll likely go for the Enterprise Plan due to the added controls and larger audience size.
Overall, the tiered pricing of WebinarJam is a great addition to this already great piece of software. You could even start with a lower plan and upgrade as you go.