Real estate is a highly competitive and very niche market. It’s all about investments and taking risks, which can make it intimidating for many.
And yet, with over 5.34 million existing homes in America sold in the year 2019 alone, it’s clear that it’s a profitable market – and a tempting one, at that.
This is one of the reasons that real estate affiliate programs can be so profitable. Moving house is common but expensive, and therefore the commission payouts have the potential to be large and frequent.
The issue there, of course, is reaching the right audience, especially since there’s a lot of competition in the sector.
The good news is that as the market grows, so do your options. 90% of those purchasing homes begin their search online, according to research, so you have a very wide market.
The question is, which of the many real estate affiliate programs out there will provide the right results, and how can you market them effectively?
Real Estate Affiliate Programs
- All Things Real Estate
- Buildium
- Corporate Housing By Owner
- Deal Check
- Foreclosure
- HomeAway
- Homeowner Referral Network
- Property M.O.B.
- Real Estate Express
- Referz
1. All Things Real Estate
- Commission Percentage/Value: 15%
- Cookie Length: 30 days
- Link to Program
All Things Real Estate first launched in 2014 and focuses on creating interesting real estate marketing materials, offering a mix of custom and ready-made supplies for promotion and marketing. They specialize in providing modern touches to typical materials, making them potentially more interesting.
These materials include open house signs and products, stickers for listing and sold materials, homebuyer journals, directionals, riders, accessories, attire, and more. All their products are produced locally, though they do deliver to a wide range of different places.
Management of the affiliate program at All Things Real Estate is done via Refersion, and this lets affiliates keep tabs on commissions and sales while viewing payment history. They can also download creative marketing products through this platform.
Why All Things Real Estate?
The affiliate program for All Things Real Estate is a fairly simple one to be a part of. You sign up, and after the registration form is submitted, you are instantly accepted as an affiliate and can start instantly. It’s also totally free for you to sign up.
2. Buildium
- Commission Percentage/Value: 25%
- Cookie Length: 60 days
- Link to Program
Buildium is a website that is directed towards real estate investors. The site provides these investors with the ability to perform a wide range of tasks relating to property management, including accepting tenant payments, filing tax forms, and more.
The company was originally founded back in 2004, and today, more than 46 nations make use of its software. It’s been featured on the America’s Fastest-Growing Private Companies list for 7 years in a row on Inc 5000, too.
To sign up as an Affiliate with Buildium, after receiving approval, you can use pay-per-click campaigns or simply promote the software via your relevant website. Qualified leads net you commissions, and as Buildium is a monthly subscription software, you get paid per month.
The setup process is fairly easy, as all customer service concerns are taken care of by Buildium. Just use links, approved by Buildium, or banners on your site and you’re good to go. Sales and commissions can be tracked via the affiliate program, and anyone with a website is free to apply.
Why Buildium?
Thanks to its relative popularity, Buildium’s affiliate program is an interesting option, and the Buildium software is used by many who work in the industry or simply own property. This makes it a more salable product, and one that is likely to have some longevity. It solves lots of issues faced by landowners, so it’s easy to promote to an audience.
3. Corporate Housing By Owner
- Commission Percentage/Value: 15%
- Cookie Length: Varies
- Link to Program
Corporate Housing By Owner, known simply as CHBO, is a site where owners of properties list their corporate rentals, promoting and marketing them in the process. It lets these owners connect with rental markets that they may be interested in, such as military renters, companies, business travelers, and medical travelers. For a small fee charged monthly, property owners upload pictures and descriptions of their properties on CHBO and advertise their offerings.
With more than 35 years of expertise in the industry of real estate and corporate housing, CHBO has made quite a name for itself and is considered trustworthy. CHBO claims to empower property managers and owners with efficient and effective advice while supplying industry knowledge in an informative and, hopefully, inspiring manner.
To apply as an affiliate with CHBO, you need an account at ShareASale. It is free to join or apply, and once you’re approved, you will receive a unique affiliate link that you can use to start earning from sales.
Why Corporate Housing By Owner?
As a site specifically focused on corporate housing, which is a huge multi-billion dollar industry, you’ll be able to tap into a market that is teeming with commission possibilities. CHBO further provides banners, advertisements, and other marketing products to their affiliates which can make the promotion process even easier.
4. Deal Check
- Commission Percentage/Value: 30%
- Cookie Length: 90 days
- Link to Program
Deal Check is an investing application for real estate, and it’s ranked among the top 5 of its kind in four different countries. It’s a great application for property agents, managers, and investors, who can use it to see if their properties or the properties they are interested in are priced fairly.
The application works by providing a variety of interesting and useful functions, such as generating property lists for comparisons, importing information from public data or records, and even creating financial projections. Users can look up the recent competition, calculate the highest offer price, share property reports, and customize parameters as desired.
Anyone can apply to be a Deal Check affiliate, and typically, it just takes minutes to receive a referral link unique and specific to you. Deal Check is not picky about their affiliates and, as long as you convince your audience or even those in your life to subscribe, you receive your commission on a monthly basis.
An affiliate dashboard allows affiliates to easily track successful list postings, lookup marketing banners, get buttons, and access a wide range of other marketing tools.
Why Deal Check?
With an annual growth rate of 247%, Deal Check is a fairly well-known company, and it boasts many positive reviews as well as earning features in top publications. This means it’s reputable, which boosts your sales chances. The company also offers some of the biggest commissions in the market, with no limit on them at all.
5. Foreclosure
- Commission Percentage/Value: 25%
- Cookie Length: 180 days
- Link to Program
Foreclosure is a website with an interesting concept; it allows buyers to look up properties that have been foreclosed on before they are released nto the mass market at varying levels, from county to state. Unlike many other sites, Foreclosure makes it a point to refresh and update listings twice a day on a daily basis.
Live customer support provides plenty of assistance to users, and the site offers opportunities for investors of all levels of experience. With all the high-converting listings and leading distressed asset information provision, Foreclosure stands out among its competitors.
Affiliates sign up for an account on foreclosure, await account activation, and receive a referral link unique to them that they can use in their promotions. Commissions are paid monthly, with a minimum payout amount of $100.
Why Foreclosure?
Foreclosure has a very long cookie life and promises a generous commission based on a monthly recurring subscription, and its concept means that it’s easy to promote to audiences that are serious about investing. Property listings provide some of the highest conversion rates you can find in the industry, too.
6. HomeAway
- Commission Percentage/Value: $20 per listed property, 3% per renting traveler
- Cookie Length: Varies
- Link to Program
HomeAway is a vacation rental listing site with over 2 million properties available. It’s somewhat similar to Airbnb, but it specifically is geared towards travelers interested in having a full property to themselves instead of sharing the area. It might remind you of another platform called VRBO – and you’d be right for being reminded, as VRBO was acquired by HomeAway a while ago.
To become an affiliate with HomeAway, you simply sign up at their website and wait for the approval. You need a minimum of 1,000 site visitors monthly to be eligible. Real-time reporting and third-party tracking make it easy to manage your earnings, and a mix of API integration and interesting content provides useful promotional options.
Why HomeAway?
Though it doesn’t offer as large of a commission, HomeAway can appeal to a very broad spectrum of users, so it’s not too difficult to promote – though you should make sure you have a decent amount of monthly site visitors before diving in. HomeAway is popular around the world thanks to its tie-ins with the Expedia brand, so there are lots of opportunities to market your affiliation.
7. Homeowner Referral Network
- Commission Percentage/Value: $100 – $325
- Cookie Length: Varies
- Link to Prog