CBD Affiliate Programs – A Booming Niche With Lots of Products

by Lewis Ogden | Last Updated: January 19, 2023 | Monetization

The CBD industry has been steadily growing in the past decade and has now reached high popularity. More and more people are becoming interested in CBD as a form of natural medication or treatment. It makes sense, then, that it’s such a lucrative option, and that CBD affiliate programs are gaining traction, too.

Originally a somewhat controversial market due to its links to the marijuana drug, CBD is now understood to, without the psychoactive components of marijuana, provide numerous benefits.

These benefits include anxiety relief, pain relief, and more. The legalization of the use of hemp and CBD across the country has further cemented its rise in the industry.

If you’re interested in joining CBD affiliate programs, you’ll need an audience that would be interested in the products you’re promoting. Here are some great CBD affiliate programs to consider and some ideas on how you may want to promote them.

CBD Affiliate Programs

1. CBD Essence


CBD Essence is one of the leading CBD extraction companies, paving the way in techniques and technologies for a good many other companies. Their product portfolio is impressive, with options ranging from edibles, oil tinctures, pastes, capsules, topical creams, pet treats, vape liquids, and more. Its products are all well-reviewed and of good quality, backed by good customer service and smooth online shopping options.

The CBD Essence affiliate program began in 2014 and is now among the top programs of its kind within its market. You don’t need to have a website to join and can instead promote via forum posting, social media, search engines, email, and any other methods you can think of. Your sales and due payment are tracked via Post Affiliate Pro.

Affiliates get to sign up for free via a signup form. The form is reviewed, then you’ll be approved and given your information. Affiliates have access to a control panel dashboard that showcases your traffic statistics, provides training materials for those new to the affiliate trade, text links, and banners.

Why CBD Essence?

With a 180-day cookie length, CBD essence offers huge benefits to its affiliate in that clicks can be tracked for such a long period of time. The affiliate plans they offer have generated among the industry’s top conversion rates, which means your audience has a better chance of hitting the checkout button.



CBD FX manufactures high-quality CBD products with free shipping with the US. A high conversion rate, good reviews, and a nice variety of products all help it appeal to a wide audience, despite the company’s ambler size. The company makes and sells capsules, tinctures, chill shots, oil, gummies, and more, and all its products are made from organically grown hemp that is farmed GMO-free in Kentucky and Europe.

One unique factor of CBD FX is that all their products contain terpenes, which are antioxidants that exist in CBD plants and provide additional benefits to health. This means that their CBD products have additional selling points that may be of interest to certain demographics.

Affiliates with CBD FX earn monthly payments and receive an affiliate manager that helps guide them through the process. CBD FX welcomes affiliates of all levels, but they require that affiliate websites are in line with their values and regulations. Mature or adult content, extremist affiliations, and views, defamatory and discriminatory content, a CBD FX brand name variation or misspelling in names of domains, or illegal content promotion will all disqualify you.


Promoting a smaller company can often attract audiences that have never heard of them before and would love to give them a try, and with all the good reviews, CBD FX’s quality speaks for itself. Because it’s organic, GMO-free, and terpene-inclusive, the products can be even more attractive to audiences.

3. CBD Medic


CBD Medic is a brand that anyone who knows anything about CBD products will recognize. It’s a brand famous around the country and is even sold in places like CVS. Its many topical formulas, designed for skincare, muscle pain relief, and similar functions, are made with a unique and revolutionary mix of active pharmaceutical components and hemp rich in phytocannabinoids. It is the first of its kind to use this blend, and better yet, it’s all natural.

Registering as an affiliate with CBD Medic is fairly simple. You submit a sign-up form, get approved, and then receive a link to head to your dashboard. Once you get onto the dashboard, you can easily download promotional products and marketing items as needed, then share your affiliate link in order to gain clicks.

You also have the option of promoting the program on social media, primarily on Instagram. If you’re an influencer with a decent following, you can contact the company to ask about your options.

Why CBD Medic?

CBD Medic offers more specific products that make for unique and marketable products that the right audience would likely appreciate, especially given the natural ingredients. The 40% commission is generous and among the highest, you can find in the industry.

4. CBD Pure


CBD Pure is a site dedicated to providing products made from non-GMO, organic hemp, manufactured without additives or contaminants, and grown in Colorado. All products are sent to a third-party lab for testing in order to ensure maximum quality, and the site offers a 90-day money-back guarantee.

A wide range of products is sold by CBD Pure, including creams, soft gels, pet products, and more. All products are made legally to remove the psychoactive components found in typical hemp.

The CBD Pure affiliate program has been around for more than 10 years, and it offers a generous commission. Anyone with a site, social media presence, customer list, or similar traffic-generating method can join. You simply fill out the registration form, submit it, and wait 24 hours for approval.

Once you join, you simply need to begin promoting. You pick out banners from a big library to integrate into your website, set them up, and are good to go. You can earn affiliate commissions by selling products, but also sub-commissions by recruiting new affiliates. Better yet, all tools are very intuitive, so you don’t need to be very savvy to use them.

Why CBD Pure?

As a long-standing brand, CBP Pure boasts a good reputation with high conversion, so you’re more likely to have audiences interested enough to make a purchase. Similarly to our previous list entry, the 40% commission is extremely attractive and is one of the industry’s highest.

5. Direct CBD


Direct CBD is a retail store that is growing quickly in the CBD industry. Like the other sites on our list, it’s high converting, and it offers many products. These products include tinctures, creams, gummies, oil drops, prescriptions, and many more.

The company is relatively new, having just opened in 2018, and it claims that its mission is to stock high-quality accessories, products, and other items related to and involving CBD. They focus on natural health and wellbeing improvement, helping customers to make choices in products that work best for them.

Direct CBD has one of the industry’s highest rates of conversion, which may be why its cookie duration for affiliates is shorter. Given the newness of the company, it’s no surprise that the commission value is lower than some of the other offerings we’ve listed.

Affiliates get to sign up for free via a signup form. The form is reviewed, then you’ll be approved and given your information. Affiliates have access to a control panel dashboard that showcases your traffic statistics, provides training materials for those new to the affiliate trade, text links, and banners.

Why Direct CBD?

As a retail store, Direct CBD offers many different brands of CBD products, meaning there’s more for your audience to choose from and more for you to promote, preventing repetitive promotions. The fact that affiliates of all levels of experience are welcome makes this accessible to all, too.

6. Hemp My Pet


Hemp My Pet is among the leading companies that sell CBD products specifically for pets and has been around since 2016. Their products are all organic and safe to use for animals, with items ranging from coconut oil, olive oil, dog biscuits, bundles, and more. Products can be shipped to all 50 states.

You may wonder why pets may need CBD products. It’s believed that animals are able to learn in training and behavioral work when their efforts are complemented with these calming products. All ingredients used in Hemp My Pet are human-grade and of high quality. In addition, Hemp My Pet only uses cruelty-free, pesticide-free, and gluten-free components, without the use of additives that aren’t necessary. They make use of full-spectrum hemp and have their batches of products tested by independent laboratories to ensure quality.

Hemp My Pet manages its own affiliate program and offers a decent commission with a good first-party cookie duration. Affiliates receive branded promotional codes and custom link shorteners to use in their marketing, alongside some other tools.

Why Hemp My Pet?

Hemp My Pet is arguably one of the most trustworthy brands associated with animal CBD products, and their focus on this niche means your audience may be especially intrigued if you promote to the right people. The company regularly donates its products to animal sanctuaries and rescues and are avid animal rights advocates, which means there’s even more reason for your audience to want to support them.

7. Joy Organics


Joy Organics, co-founded and owned by the titular Joy Smith, was founded on a mission of providing natural forms of comfort and support to individuals who may need it. Today, it is one of the world’s fastest-growing companies dealing in CBD and has earned a good reputation thanks to its cost-effective prices and high quality.

Joy Organics offers products such as skincare items, topical products, soft gels, tinctures, energy drinks, and many, many more. They pride themselves on transparency and focus on providing family-friendly products that virtually anyone and everyone can make use of.

The affiliate program comes with a decent commission and cookie duration and an aggressive bonus program that potentially allows affiliates to earn additional income. To join, you simply open an account, apply, get a profile review, and then receive your shareable link! This link can be shared with anyone, from readers of a blog to your own family and friends.

Affiliate sign-ups are all free and, as an affiliate, you’ll learn some marketing tips that help you reach an interested audience for a better partnership. Experts help boost conversion rates of the people you send over, so you can focus on getting them to click in the first place. You’ll also get banner ads that you can add to your own site, and your audience can receive exclusive discounts, too.

Why Joy Organics?

All of Joy Organics’ products are broad-spectrum and premium, derived from high-quality hemp that has given many satisfied customers good results. The fact that the company’s cookies never expire and can only be removed by those tracked adds an additional, impressive aspect to this affiliation.

8. Pura Hemp


Pura Hemp provides 100% controlled products, watched from farming to labs to sale in order to provide medical-grade products that are supported by doctors, and are quality controlled. In the market of pharmaceutical-grade CBD products, Pure Hemp has been one of the primary innovators, leading the way in the market. They sell oils, capsules, nutraceuticals, and even products for pets!

When you join Pura Hemo’s affiliate program, you just need to fill out an application and wait to receive your special affiliate link. Not only do you get a good commission with a good cookie duration, but you can also give customers a 10% off code on their first order and free US shipping.

Affiliates with Pura Hemp receive tools such as landing pages, text links, coupon codes, and banner ads, and you can view customer analytics at any time to track your progress.

Why Pura Hemp?

Pura Hemp is virtually the only well-known company that sells truly medical grade CBD with doctor approval, so your audience will feel like this is a safe and trustworthy brand to purchase from. The additional discounts that you can offer to your audience also add to saleability.

Products You Can Promote

There are multiple ways that you can promote CBD. If you run a natural wellness site or a site centered around CBD, to begin with, you can start right away with good results, as these are the most logical sites to promote CBD.

However, if you don’t have either of these sites and don’t plan to start, you will likely need to find a way to narrow your niche in order to promote to specific audiences. For example, you could specifically promote products for pets or medical-grade CBD.

If you run a site about pain management or for those with chronic pain or disease, you could likely market CBD to them because of the science-backed facts that indicate CBD can help relieve this pain. The same goes for if you run a site focused on mental health, as CBD has been shown to have good effects on certain symptoms of disorders.

There is also the option of running a recipe site, focusing on edible CBD, and how it can be used. Given how wildly popular CBD edibles are, you’re likely to be able to reach a decent audience this way.

Writing product reviews of different types of CBD products is also a good idea. An article such as “Ten Best Medical-Grade CBD Oils” or “The Best CBD Brands”, you could easily link your audience to the products via affiliate links.

CBD affiliate programs are often less strict and many allow for alternative marketing methods. Essentially, you don’t need to market them via your site only, but also via social media, forums, and other methods.

If you’re someone who uses CBD, you’re likely in a community of people who do, too. You could potentially recommend these products to them and encourage them to give it a try. If you’re a social media influencer with an audience that is not negative towards CBD, you could promote products that way to your followers.

Finally, we recommend that you are someone who either uses or genuinely believes in CBD and its healthful properties before you decide to promote it. People who use CBD products often face negative stigma, so if you show that you’re positive towards CBD, an audience is more likely to trust your word.