Learn how to build profitable content sites.

Enter your email below to get my insider-only tips.

I'll respect your privacy and you can unsubscribe any time. No spam, ever.

Webflow Vs Wix – Which website Builder Is Best For You?

by Lewis Ogden | Last Updated: July 30, 2021 | Blogging

Website builders allow anybody to build a website thanks to their simple drag-and-drop editors, accessible interfaces, and host of value-added features. But with dozens of website builders on the market, they can’t all be the best.

Or, can they?

Different websites have different requirements. So, while one builder might be best for an eCommerce giant looking to establish a huge online presence, another will better serve the solo blogger. Webflow vs Wix is less a question of which is best, and more a question of which is best for your current needs.

What To Consider When Choosing A Website Builder

Most people use a website builder so that they don’t have to build a website from scratch and, in the case of drag-and-drop editors like Webflow and Wix, they are used as an alternative to the more manual approach of customizing a WordPress installation. As such, the most important factors will be:

Ease Of Use

There is no point in using a website builder if it requires extensive HTML and CSS knowledge. Almost all software of this type offers a drag-and-drop WYSIWYG editor. You choose a template, customize it with your branding and design, and then publish your site. If you do know your way around style sheets, this can help you create better looking and more personalized websites.


As well as an intuitive editor, a website builder needs good-looking but customizable templates. Your design starts from this template, and it negates the need to have to start from scratch. The template determines the actual layout of the site and usually allows you to change images, titles, tag lines, and other branding.

Blogging, eCommerce, And Other Features

Whether you’re starting a blog, designing a single landing page, or taking your first tentative steps towards building an eCommerce empire, you need the right tools. Ensure that the website builder you choose has the required features for the type of site you’re looking to develop.



Webflow is designed to be easy to use but is aimed at designers and developers, rather than those with no coding knowledge. As such, its interface is a little more complex than other website builders, and it will take longer to get to grips with. However, once you’ve mastered the software, you will be able to elicit greater control over the design of your website. Webflow is not meant for absolute beginners with no experience.





In terms of sheer numbers, Wix has a considerable market share for hosted CMS and simple website building solutions. It purports to be one of the easiest and quickest ways to get a new website online, and it is difficult to argue. Users need no coding expertise, have access to hundreds of templates, and can create virtually any type of website using the WYSIWYG editor, and it is very difficult to break your site even if you try to.



Webflow Vs Wix – The Comparison

1. Ease Of Use

Wix has become the go-to website builder for business owners and entrepreneurs with no coding knowledge. It is very easy to use, requires no experience, and it is virtually impossible to break your site because of the design restrictions that are in place. This makes it very easy to use and it enables you to have a site live within a couple of hours of starting the process.

In contrast, Webflow is aimed at the more tech-savvy user that has some coding knowledge, although that doesn’t mean that you have to be an expert to use it. It is a little more complex and it is possible to break your site design if you aren’t careful.

Purely for ease of use, Wix is easily the winner. Webflow is relatively easy to use but has a greater learning curve and is more difficult to pick up and use.

2. Customization

Part of the reason for Wix’s simplicity and its bulletproof web design is its rigid customization options. There isn’t that much you can actually change. You can alter images, change the title, and you can move a few sections around here and there, but the design is on rails and you cannot move off those rails.

Webflow, on the other hand, allows much greater freedom in its customization. Like Wix, you can change basic elements like the images that are used and the title of the pages, but unlike Wix, it allows you to make minute changes. This customization does allow you to create exactly the design you want, but it also makes it much easier to create a dreadful-looking website.

Webflow is the better option for those site owners that want greater customization options. But, remember, just because you can customize every element of a page, doesn’t mean you should.

3. Templates

Templates form the basis of good design when using a website builder, and Wix has clearly gone all-out to provide you with a wide range of choices. In fact, it has more than 500 templates to choose from, although it is worth noting that some of the templates only really differ in their color. Templates vary in their layout and come in different genres and categories. The biggest issue with Wix’s templates is that, once you have chosen a template, you are either stuck with it or you will have to start over from the beginner to change to a new template.

By comparison, Webflow only has a paltry 100 templates. They are of decent quality, but they suffer one of the same problems as Wix. Some of them only differ in color, so your choice is really limited to a few dozen templates and then color choices. However, Webflow lets you start completely from scratch and does allow much greater flexibility when it comes to customizing its templates. It’s also easier to change your mind t a new template.

In terms of the selection, variance, and quality of templates, Wix is much better than Webflow. However, it is restricted because you can’t customize the templates and you’ll struggle to change to a new template once you’ve picked.

4. eCommerce

As with most things Wix-related, eCommerce functionality is available, but it is somewhat limited. You can add a product list, incorporate shopping cart software, and play with settings like tax and delivery options. You can also add images and specifications. However, it is best suited to smaller eCommerce stores with up to a dozen or so products and can become difficult to manage if your store is larger than this.

Webflow has a deeper eCommerce offering, allowing for more advanced inventory management. This makes it suitable for any size eCommerce store. Its greater customization level means that you can enhance your web store exactly how you see fit, too. You don’t need any coding knowledge to add eCommerce elements.

Wix’s eCommerce features are easier to use but more basic. While Webflowdoesn’t require any coding to integrate an online store, it is more complicated but does make it easier to manage large inventory lists. Small eCommerce stores will likely benefit from Wix, while sites with larger inventories will benefit from Webflow. In both cases, you will need to choose an eCommerce package.

5. Blogging

There’s a running theme in this comparison: one that rings true when it comes to blogging features. Wix makes it easy to choose a simple template, add and edit blog posts, and manage other elements of a blog. It even includes a feature that allows you to schedule posts for a later time and date.

Although it is more difficult to set up a blogging platform using Webflow, the options are greater, and the software allows you to create a more in-depth blogging experience for you and your users.

There are benefits to using either of these platforms for blogging, but one of the benefits of blogging itself is that it is quick and relatively easy. As such, Wix’s simplicity makes it the preferred option for blogging.

6. SEO Tools

Wix has attempted to simplify the SEO process. All templates should be responsive, which is important because Google has adopted a mobile-first indexing policy that will penalize sites that do not perform well on mobile devices. You can also edit titles, descriptions, page URLs, and focus keywords. You can add alt tags to images and perform other basic SEO functions.

With Webflow, you get the same basic functions as you do with Wix, and they are set up to be as easy to use. However, Webflow goes further. An XML sitemap is automatically created and updated. It can connect to Google and Facebook services, and you can optimize your code to text ratio and improve speed performance because you can access the code for your website.

While Wix does a decent job of producing well-optimized sites and makes it easy to perform simple SEO tasks, Webform allows you to go deeper and perform better on-page optimization so is the winner in this category.

7. Cost

Working out the pricing for either of these packages can work out a more complex procedure than actually developing a website using the Wix platform.

Wix has a free service, but this includes Wix branding and is very limited. Its standard plans, which are really designed for personal use and maybe some light blogging, range from $13/month to $39/month. Business plans start at $23/month and go up to $49/month. There is also a $500/month account where everything is basically done for you, from setup to ongoing maintenance.

Webflow also offers a restricted free version of its subscription. Its website plans start at $12/month and go to $36/month, which feels a little bit like they’re going out of their way to undercut Wix’s price. They also offer eCommerce specific plans, starting at $29/month and with the most expensive option costing $212/month.

Generally speaking, Wix costs less than Webflow, but they are aimed at different groups. In both cases, the pricing is fair and competitive compared to other services in the same category. So it’s kind of a win for Wix, but also kind of a draw.

Alternatives To Wix And Webflow

Wix and Webflow are two of the most popular website builders on the market, but there are dozens of other options. If neither of them is the right choice for your needs, consider the following alternatives.

1. Squarespace

Squarespace is another popular website builder. It is easy to use, has a decent collection of professional-looking templates, and is especially useful as a blogging platform. It allows for greater customization than Wix so that you can add, remove, and change different page elements while remaining highly affordable. You even get a free domain, free SSL certificate, and a host of other features, as part of their basic package.

2. Shopify

Shopify is an eCommerce website builder, and it truly excels in this area. It has 70 professionally designed templates that can be customized to your branding and requirements. It also allows the addition of a blog, while the app store offers access to a massive selection of additional features and elements. But it stands out for its exceptional eCommerce features including inventory management, product highlights, galleries, and more.

3. Pixpa

Builders like Wix and Webflow are great for small businesses and even eCommerce websites. They are also effective for blogging, but what if you’re a freelancer? In particular, a creative freelancer? When compiling our list of the best website builders, we found Pixpa was the best website builder for creating portfolio sites because it enables you to create a beautiful and professional looking site that concentrates on your skills and accomplishments.

Final Thoughts

Although Wix and Webflow are technically the same kinds of tool, they are quite different in their execution and their target market. Wix is ideal if you have no coding experience and want to get a simple website up as quickly as possible, while Webflow is a little more complex but offers a much greater range of customization and editing possibilities, and is a suitable builder even for web design professionals.

Related Articles

Tags: ,