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Ontraport vs Mailchimp – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic

Main Differences Between Ontraport vs MailChimp

The main difference between Ontraport vs MailChimp are: 

  • MailChimp is a simple marketing automation system that doubles as a basic CRM tool, while Ontraport provides advanced marketing and sales automation capabilities.
  • MailChimp gets you started on its free package, while Ontraport charges at least $79 per month.
  • Ontraport comes with ecommerce tools, while MailChimp passes all the sales functions over to third-party tools.
  • Ontraport also provides a built-in lead scoring system, while MailChimp banks on third-party integrations.
  • MailChimp limits its monthly volume of email sends based on your subscription plan, while Ontraport offers unlimited email sends on three of its four pricing plans.

Ontraport

Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.

Pros
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting
Cons
  • More expensive than other tools

Pricing

500 Contacts $79
1k Contacts $79
2.5k Contacts $147
10k Contacts $249
25k Contacts 497
100k Contacts -
Full Feature Pricing 497
Refund Period 90 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 85

Ontraport

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Ontraport Review

Ontraport Alternative

MailChimp

Who is this software for?

Choose MailChimp if you don't have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.

Pros
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool
Cons
  • More expensive than other tools

Pricing

500 Contacts $9
1k Contacts $9
2.5k Contacts $30
10k Contacts $80
25k Contacts 155
100k Contacts $475
Full Feature Pricing 10
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

MailChimp

Website URL Visit Website
HQ Location US
Founded 2001
Support Link Customer Support Link
Read our MailChimp Review

MailChimp Alternative

Ontraport vs Mailchimp Summary

Ontraport

Ontraport has been ever-present in the marketing automation industry and is one of the few automation software tools that has evolved and adapted to the continuous changes in technology.

This software is as relevant today as it was back in the day, however Ontraport may disappoint some people initially and this is mainly because of how limited its features are.

However, upon using the software, you will learn that its main focus is on quality rather than quantity. Whilst you may not find the groundbreaking features of other software tools in this one, you’ll find its email and marketing automation to be on par with most modern-day tools.

Gathering helpful prospect data with this software is simple and effective. Collecting this data helps users to send them emails, newsletters, and follow-ups to stay relevant and encourage them to take action.

By providing signup forms and landing pages, Ontraport makes things remarkably convenient for its users and moreover, they can also send emails, SMS, and postcards to improve customer relationships.

Getting as many conversions as possible is one of this software’s key features, which is why it lets you make adjustments after it tracks the activity of your prospects.

The software’s interface doesn’t match today’s standards and new users might find it difficult to handle. Its lack of user-friendliness may act as a turn-off, but if you give it some time, you will find its features to be extremely helpful.

MailChimp

Keeping track of advertisement and email campaigns are the main goals for some businesses and running this kind of business requires software with first-rate automation. MailChimp provides exactly that. It can boost your lead conversions because of its impeccable conversion features and the software does this by gauging the requests and requirements of its leads and offering users thorough details that come in handy for converting them.

Additionally, MailChimp lets you tweak your strategies, which helps users to generate profit through safe trial and error methods.

You also get adjustable templates with this software, which help you create emails to attract clients. Third-party integration of this software is the best you can find, it improves business productivity and increases delivery rates.

MailChimp also lets users send time zone specific emails which is a great option for eliminating confusion with clients who live overseas.

Key Difference

These two software tools have limited similarities and ultimately Ontraport and MailChimp are hugely different from each other.

Ontraport is reliable for email and marketing automation, while Mailchimp’s best feature is keeping track of the data involved in automation campaigns. Both these features come in handy for earning larger profits in the end.

Ontraport Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 5/5

Conclusion

Choose Ontraport if your business’ main focus is to convert leads. It is a good choice for the needs of Shopkeepers, small-scale healthcare clinics, entrepreneurs, and drive-thru restaurants.

Choose MailChimp if you are a relatively inexperienced entrepreneur. Its affordable rates and user-friendly features come in handy for beginners. MailChimp is perfect for graphic designers, bloggers, and podcasters etc.

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