Ontraport vs Drip – A Side-By-Side Review & Comparison

Ontraport

With the presence of hundreds of new automation software with advanced features available, some people might not like Ontraport instantly. However, once you realize that it has been around for a decade, you will realize its worth.

Sure, it doesn’t have the flashy features that most software packages available have these days, but it does provide some great features. Ontraport is  one of the best options for marketing and email automation, it has a built-in CRM to support your contact lists and the central component of this software is its email marketing automation.

The software’s CRM operates around a visual map that effectively tracks all customer interactions to maintain helpful data for converting them.

Extensive functionality for creating landing pages and signup forms is one of Ontraport’s biggest specialties. You can also build communication through postcards, e-mails, and SMS.

Ontraport allows its users to track customer activity through their funnel.  It also lets you tweak some details to ensure maximum conversions and allows you to see the faults and benefits of your campaigns.

Learning to use this automation software might be a slightly tough task for some people, especially those who are new to marketing automation, it may take you days or maybe even a couple of weeks before you get the hang of it. However, once you learn how to use it, you will thoroughly enjoy its features.

Drip

Using social media to target prospects has become a big trend for businesses these days. They create business pages on several social media platforms and monitor the activities of their customers to see what they’re looking for. If your company uses this tactic, then choose Grip.

Only a few software packages offer social media integration better than Drip.  Drip works particularly well when you integrate it with Facebook. It keeps prospects engaged by sending them messages according to their feedback, actions, and preferences on your Facebook page. In addition to social media integration features, users can also use this software for total marketing automation.

The lack of user-friendly features is one of Drip’s biggest negatives. Some users might even find Drip’s technical features to be too overwhelming for them. You will need the help of a professional in some situations. A few people have also complained about lagging, but these complaints are few and far.

Key Differences

The biggest difference between these two software packages is that Ontraport’s specialty is email and marketing automation, whereas Drip’s specialty is social media integration. Although both are unique in their own way, Ontraport wins this battle because of its relatively simple interface and smoother functions.

Ontraport Tool Ratings

• Price: 3/5
• Features: 4/5
• Integration: 4/5
• Customer Support: 3.5/5
• Overall: 4/5

Drip Tool Ratings

• Price: 2.5/5
• Features: 5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Choose Ontraport if you generate leads and convert them to create profit for your business. Ontraport is a decent software for entrepreneurs, small shopkeepers and small-scale healthcare clinics.

Choose Drip if the main requirements of your business are automation and social media integration. Drip is compatible with both big and small businesses. Healthcare clinics, hotels, salons, social media pages, etc will benefit from this software the most.