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Ontraport vs ConvertKit – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
ontraport-vs-convertkit

Main Differences Between Ontraport vs ConvertKit

The main difference between Ontraport vs ConvertKit are: 

  • While Ontraport is a full-blown marketing automation platform, ConvertKit is a conversion-optimization tool that relies on email marketing and landing pages.
  • Ontraport is flexible enough to accommodate all types of businesses, while ConvertKit is specially-developed for creatives, bloggers, and digital product sellers.
  • ConvertKit generously offers a free package for up to 1,000 subscribers, while Ontraport starts at $79 per month.
  • Ontraport provides built-in SMS marketing, while ConvertKit relies on third-party integrations.
  • ConvertKit creates simple email automation rules, while Ontraport goes beyond that to provide complex multi-channel automation rules.

Ontraport

Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.

Pros
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting
Cons
  • More expensive than other tools

Pricing

500 Contacts $79
1k Contacts $79
2.5k Contacts $147
10k Contacts $249
25k Contacts 497
100k Contacts -
Full Feature Pricing 497
Refund Period 90 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 85

Ontraport

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Ontraport Review

Ontraport Alternative

ConvertKit

Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it's webinar events optimization is second to none.

Pros
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting
Cons
  • More expensive than other tools

Pricing

500 Contacts $29
1k Contacts $29
2.5k Contacts $49
10k Contacts $119
25k Contacts 149
100k Contacts $679
Full Feature Pricing 3999
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 89

ConvertKit

Website URL Visit Website
HQ Location US
Founded 2013
Support Link Customer Support Link
Read our ConvertKit Review

ConvertKit Alternative

Ontraport vs ConvertKit Summary

Ontraport

Ontraport has been a mainstay in the automation software landscape, not many software tools have been able to survive and thrive for a long time in this industry, yet Ontraport has managed this.

You might not become a fan of this software instantly because of its limited features, however, once you begin to use it, you will realize that quality is its main focus. You will also notice that Ontraport lacks flashy features that most automation software tools have, but that’s okay because it is sufficient enough to handle email and marketing automation.

Ontraport’s built-in CRM is perfect for supporting contact lists. It revolves around a visual map to maintain useful data that it gains by tracking prospect interactions.

Email marketing automation is the main reason behind this software’s fame and several businesses have claimed to generate tons of profit because of this software.

Ontraport lets users create signup forms and landing pages and also allows you to develop communication with the help of emails, SMS, and postcards.

Ontraport tracks the activity of prospects and makes the adjustments necessary to convert as many prospects as possible. Users can also make these adjustments to their liking.

Ontraport’s biggest negative is that its interface is quite difficult to understand, especially to those who aren’t well acquainted with marketing automation software tools. However, there’s no doubt you’ll love its features once you get an idea on how to operate this platform properly.

ConvertKit

Email automation is this software’s strong suit as it saves a lot of time for users. Its features are perfect for users who seek to divide their lists into categories. ConvertKit has a feature known as conversion rate optimization which gives users the option to make customizations to their forms, they can even choose their own layouts and designs.

As the software’s name implies, you can also convert your prospects with it. ConvertKit does this by collecting their information and giving it to users, which they can utilize to develop successful strategies and you can also track prospect activity on your website with ConvertKit.

This software gives you e-commerce features to add value to your business, although these features do not compare to the best e-commerce platforms, they are good enough to hold their ground, especially when you consider that they eliminate the need to buy separate software. However, you might need some experience in coding to run the e-commerce feature.

ConvertKit has first-rate integration features. It has a useful yet very limited split testing feature but you won’t get too much data with these tests and this particular problem holds this software back from reaching greater heights.

Key Differences

Ontraport is limited but has some efficient features. Its lack of user-friendly features makes it less likable than ConvertKit for new marketers.

Ontraport Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5

ConvertKit Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Ontraport if you convert leads for gaining profit. Entrepreneurs, small scale healthcare clinics, and store owners will find this software to be a viable option.

Choose ConvertKit if you convert leads with landing pages and forms. Smaller businesses, like makeup artists, bloggers, and solo healthcare practitioners, will find ConvertKit sufficient for their business needs.

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