Ontraport vs ConvertKit
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between Ontraport vs ConvertKit
The main difference between Ontraport vs ConvertKit are:
- While Ontraport is a full-blown marketing automation platform, ConvertKit is a conversion-optimization tool that relies on email marketing and landing pages.
- Ontraport is flexible enough to accommodate all types of businesses, while ConvertKit is specially-developed for creatives, bloggers, and digital product sellers.
- ConvertKit generously offers a free package for up to 1,000 subscribers, while Ontraport starts at $79 per month.
- Ontraport provides built-in SMS marketing, while ConvertKit relies on third-party integrations.
- ConvertKit creates simple email automation rules, while Ontraport goes beyond that to provide complex multi-channel automation rules.
Ontraport
Who is this software for?
You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.
Pros
- 14-day free trial
- Excellent CRM system
- A/B testing & reporting
Cons
- More expensive than other tools
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$79
$79
$147
$249
$497
–
$497
90 Days
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
85
Ontraport Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
ConvertKit
Who is this software for?
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.
Pros
- 30-day free trial
- WordPress friendly plugin
- A/B testing & reporting
Cons
- Not a CRM – offers CRM integration
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$29
$29
$49
$119
$149
$679
$3999
30 Days
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
85
ConvertKit Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
Cons
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9
$17
$39
$111
$179
$299
–
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Ontraport vs ConvertKit Summary
Ontraport
Ontraport has been a mainstay in the automation software landscape, not many software tools have been able to survive and thrive for a long time in this industry, yet Ontraport has managed this.
You might not become a fan of this software instantly because of its limited features, however, once you begin to use it, you will realize that quality is its main focus. You will also notice that Ontraport lacks flashy features that most automation software tools have, but that’s okay because it is sufficient enough to handle email and marketing automation.
Ontraport’s built-in CRM is perfect for supporting contact lists. It revolves around a visual map to maintain useful data that it gains by tracking prospect interactions.
Email marketing automation is the main reason behind this software’s fame and several businesses have claimed to generate tons of profit because of this software.
Ontraport lets users create signup forms and landing pages and also allows you to develop communication with the help of emails, SMS, and postcards.
Ontraport tracks the activity of prospects and makes the adjustments necessary to convert as many prospects as possible. Users can also make these adjustments to their liking.
Ontraport’s biggest negative is that its interface is quite difficult to understand, especially to those who aren’t well acquainted with marketing automation software tools. However, there’s no doubt you’ll love its features once you get an idea on how to operate this platform properly.
ConvertKit
Email automation is this software’s strong suit as it saves a lot of time for users. Its features are perfect for users who seek to divide their lists into categories. ConvertKit has a feature known as conversion rate optimization which gives users the option to make customizations to their forms, they can even choose their own layouts and designs.
As the software’s name implies, you can also convert your prospects with it. ConvertKit does this by collecting their information and giving it to users, which they can utilize to develop successful strategies and you can also track prospect activity on your website with ConvertKit.
This software gives you e-commerce features to add value to your business, although these features do not compare to the best e-commerce platforms, they are good enough to hold their ground, especially when you consider that they eliminate the need to buy separate software. However, you might need some experience in coding to run the e-commerce feature.
ConvertKit has first-rate integration features. It has a useful yet very limited split testing feature but you won’t get too much data with these tests and this particular problem holds this software back from reaching greater heights.
Key Differences
Ontraport is limited but has some efficient features. Its lack of user-friendly features makes it less likable than ConvertKit for new marketers.
Ontraport Tool Ratings
- Price: 3/5
- Features: 4/5
- Integration: 4/5
- Customer Support: 3.5/5
- Overall: 4/5
ConvertKit Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 4/5
- Overall: 4/5
Conclusion
Choose Ontraport if you convert leads for gaining profit. Entrepreneurs, small scale healthcare clinics, and store owners will find this software to be a viable option.
Choose ConvertKit if you convert leads with landing pages and forms. Smaller businesses, like makeup artists, bloggers, and solo healthcare practitioners, will find ConvertKit sufficient for their business needs.