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Ontraport vs Aweber – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
ontraport-vs-aweber

Main Differences Between Ontraport vs AWeber

The main difference between Ontraport vs AWeber are: 

  • AWeber is a simple email marketing solution that’s ideal for beginners and small businesses, while Ontraport is an advanced marketing automation solution that targets experienced digital marketers.
  • AWeber conducts basic list-based email marketing, while Ontraport drives database-driven campaigns that entail stronger personalizations, and sophisticated segmentation.
  • Ontraport’s pricing goes as low as $79 per month, while AWeber starts you off with a completely free package.
  • Ontraport offers lead scoring based on user behavior and profile, whereas AWeber relies on third-party CRM integrations.
  • While direct mail automation is impossible on AWeber, Ontraport happens to facilitate automated postcard marketing.

Ontraport

Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.

Pros
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting
Cons
  • More expensive than other tools

Pricing

500 Contacts $79
1k Contacts $79
2.5k Contacts $147
10k Contacts $249
25k Contacts 497
100k Contacts -
Full Feature Pricing 497
Refund Period 90 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 85

Ontraport

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Ontraport Review

Ontraport Alternative

Aweber

Who is this software for?

Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.

Pros
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration
Cons
  • More expensive than other tools

Pricing

500 Contacts $19
1k Contacts -
2.5k Contacts $49
10k Contacts $69
25k Contacts 149
100k Contacts -
Full Feature Pricing -
Refund Period -
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 200+

Aweber

Website URL Visit Website
HQ Location US
Founded 1998
Support Link Customer Support Link
Read our Aweber Review

Aweber Alternative

Ontraport vs Aweber Summary

Ontraport

Ontraport demonstrates its expertise when it comes to focusing on the needs of the users, it allows you to create focused campaigns in order to gain potential leads. The software helps you narrow down your leads by maintaining their data and letting you analyze and decide the kind of leads that will suit your business the most.

The main focus of Ontraport is to deliver quality instead of quantity. Users can even make campaigns for regulating their messages and monitoring sales performances.

This software’s user interface is a mixed bag, with some people finding it too complex, while others think it is manageable, so if this is your first automation software, you may need some time to understand this software’s functionalities.

Ontraport’s CRM is great for maintaining categorized lists of your prospects, it allows you to send emails and newsletters to these lists to collect their data and update them regarding your business. Email and marketing automation are the strong features of this software and some companies only use Ontraport for its automation.

The businesses that do not give this software a chance are reluctant because Ontraport lacks several new-age features that other automation software tools have.

However, upon using it, you will realize that Ontraport is as good as any software if its features are compatible with your business. One of the biggest negatives of Ontraport is its split testing feature, it doesn’t provide much data to gauge campaign performance.

Aweber

Over 100,000 people rely on Aweber to generate profit for their businesses and amongst these people are entrepreneurs, nonprofits, bloggers, small businesses, and podcasters. They use this software for its superior email automation features. Sure, Aweber’s automation is not on par with the sophistication of other software tools, but it’s perfect for small businesses.

Aweber offers its users autoresponders and templates, which are crucial for winning prospects over and with over 700 customizable template options, you cannot go wrong. The autoresponders allow users to collect important prospect data and they do not have to create manual emails to gain this data, this is a great option for keeping a count of your subscribers and emails.

A slightly confusing interface is one of the letdowns of this software. It’s not user-friendly or smooth enough to be good for a first time user, adjusting to it may take weeks or maybe even months.  However, if you have the time to learn its features, this software will come in handy in a variety of ways.

Key Differences

Ontraport and Aweber are miles apart from each other. Despite being limited in features, Ontraport holds up well against Aweber. It offers more value for money, has superior integration features and it is easier to operate. Customizable template options are the only areas where the latter software has the upper hand.

Ontraport Tool Ratings

  • Price:3 /5
  • Features: 4/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Aweber Tool Ratings

  • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Ontraport if you have a tight budget and are looking to convert leads. Service subscription sellers, retailers, or personal brand owners will love Ontraport.

Choose Aweber if you own a small business. It is a perfect tool for podcasters, bloggers, small clinics, and social media influencers.

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