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Marketo vs Prospect.io – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
marketo-vs-prospect

Main Differences Between Marketo vs Prospect

The main difference between Marketo vs Prospect are: 

  • Marketo is a marketing automation and lead management solution, while Prospect.io is a B2B email automation tool that seeks to optimize lead prospecting.
  • While Marketo offers its tools via quote-based packages, Prospect.io is available in two fixed-price plans, starting at $78 per month.
  • Marketo comes with pre-built landing page templates, while Prospect doesn’t.
  • Marketo provides a drag-and-drop interface for editing your campaigns, while Prospect relies on basic email sequences and conversation threads.
  • Marketo facilitates customer experience management and customer segmentation, whereas Prospect.io doesn’t.

Marketo

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.

Pros
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
Cons
  • Not suitable as a CRM

Pricing

500 Contacts -
1k Contacts -
2.5k Contacts -
10k Contacts $20000
25k Contacts -
100k Contacts -
Full Feature Pricing 3195
Refund Period No
Free Trial/Demo

 

Minimum Contract 12 months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Marketo

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Marketo Review

Marketo Alternative

Prospect.io

Who is this software for?

Choose Prospect if lead conversion is the main driver of business revenue. Large businesses such as car dealership, hotels, and franchises will benefit from this software the most.

Pros
  • A/b testing of emails & drip campaigns
  • 30-day money back guarantee
  • Affordable full feature pricing
Cons
  • Not suitable as a CRM

Pricing

500 Contacts $59
1k Contacts $99
2.5k Contacts -
10k Contacts -
25k Contacts -
100k Contacts -
Full Feature Pricing 299
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations -

Prospect.io

Website URL Visit Website
HQ Location Brussels
Founded 2015
Support Link Customer Support Link
Read our Prospect.io Review

Prospect.io Alternative

Marketo vs Prospect.io Summary

Marketo

Today, you can choose from a variety of automation software tools, some support bigger business models, whilst others are only suitable for small businesses. Marketo is a perfect tool for big business models.

You will not find many automation software tools that automate repetitive tasks as easily and efficiently as Marketo does. Several businesses have testified to a rapid increase in sales after adopting this software for automation and marketing teams, in particular, love Marketo because of its integration with a variety of popular tools.

Users receive several modules to improve their productivity and performance with this software. Smaller businesses, however, may not gain from the same benefits as larger businesses, Marketo works best with businesses with a large contact list.

Marketo’s users can improve their conversion rates through the software’s lead qualifying processes, the process is thorough and allows you to see important statistics regarding prospects that’ll help you make a well-informed decision on whether you should convert them or not.

Marketo does have some limitations and shortcomings despite its brilliant features, it doesn’t provide accurate data reports and its analytics reports could use some improvement as well.

Prospect.io

Prospect.io is the perfect combination of a web application and a browser and its sales and automation development is a strong area for this software. Users can engage their prospect’s activities to see whether they need to make any adjustments or not and they can also collect the data of their leads to make sure that future follow-ups with them go smoothly.

Prospect.io’s lead generating capabilities are considered the strongest among its competitors, you will receive accurate data that comes in handy for converting prospects. The software also filters out useless leads to make things easier for you. Retaining old customers and bringing new ones to the fold by allowing users to create campaigns is one of Prospect.io’s many specialties.

Several businesses rely on Prospect.io for measuring how well their content is performing in order to increase their prospect interaction. You can even use this software purely for your business’ email automation, it will send updates and newsletters to retain customer engagement.

Setting up this software is not too difficult and most users can install on their own across numerous devices with the help of the guide that comes along with it.

Key Differences

Although both software tools offer unique features, Marketo has a slight edge over Prospect.io. Its features are superior and its integration is strong enough to give it an edge over Prospect.io.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Prospect.io Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 3/5
  • Overall: 3.5/5

Conclusion

Choose Marketo if you run an advertising agency, restaurant or hospital with a large client list. The software will automate your workflow and increase productivity.

Choose Prospect if you require a software that not only generates leads but helps you convert them too. Bookstores, healthcare clinics, and online food delivery services are among the few businesses that should consider using this software.

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