PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between Marketo vs Ontraport
The main difference between Marketo vs Ontraport are:
- Ontraport is a marketing automation and CRM tool for small to medium-sized enterprises, while Marketo is more of a marketing automation and lead management solution for B2B enterprises.
- Ontraport provides customer management tools without conversion tracking, while Marketo offers conversion tracking without customer management.
- Ontraport provides an ecommerce platform for selling your stuff, while Marketo relies on third-party integrations.
- Marketo sells its tools via a quote-based system, while Ontraport is available at fixed prices, starting at $79 per month.
Marketo
Who is this software for?
- Good selection of landing page templates
- Powerful marketing tools
- Easy and simple to use
- Not suitable as a CRM
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
Marketo Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Ontraport
Who is this software for?
- 14-day free trial
- Excellent CRM system
- A/B testing & reporting
- More expensive than other tools
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
Ontraport Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Marketo vs Ontraport Summary
Marketo
There is no shortage of automation tools available these days, some of them are compatible with smaller businesses, while others are perfect for bigger businesses that operate on big budgets.
Choose Marketo if you run a large ship, it is a perfect software for automating a variety of repetitive tasks that usually hinder a marketing team’s productivity. You will see a huge increase in sales in a short time after adopting Marketo and making use of its great features. This software gives its users several modules to improve their business’ performance.
Using Marketo for small businesses isn’t a recommended idea, its functions are dedicated to large contact lists, and bigger companies, which is why affording this software can be difficult for smaller companies.
Users can advance their sales processes and look up the qualifications of their leads to improve their conversion rates. Lead scoring is an important aspect for most businesses to generate revenue and Marketo provides its users with a thorough system for lead scoring.
It extracts and gauges all of the relevant data before attempting to convert the prospects. Despite its brilliant features, Marketo falls short in some areas, firstly, it has less than satisfactory analytical reports (these reports lack details) and secondly, Marketo’s data reports are not always accurate and could use some improvement.
Ontraport
This software does not have as many features as other major marketing automation software tools, however, the features it does have are of top quality. Ontraport has set the benchmark of focusing on quality over quantity in the marketing automation world, it lets its users regulate messages and analyze campaign performances and you can even make professional landing pages with Ontraport’s help.
Its API is easy, and you won’t require guidance help to connect it. Ontraport values customer experience, which is why it has user-friendly features that take little to no time to understand. It also has effective lead generating features that offer ease in converting prospects.
A major con of this software is that its CRM is subpar and requires substantial improvements to stand head to head with the best automation software.
Key Differences
Both Marketo and Ontraport are more than capable of supporting businesses. Their features are impeccable and there are more pros than cons for both of them.
However, Ontraport offers more value for money, it has superior integration, better overall feature and accurate data analysis reports. Marketo is more suited for bigger businesses, it has great lead scoring and automation functions, unfortunately, its creation of subpar reports is what makes it lose its edge.
Marketo Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 3.5/5
Ontraport Tool Ratings
- Price: 3/5
- Features: 4/5
- Integration: 4/5
- Customer Support: 3.5/5
- Overall: 4/5
Conclusion
Choose Marketo if you own a large-scale advertising agency, restaurant, or are responsible for running a healthcare clinic with a large contact list. Marketo manages leads and automates mundane tasks to improve workflow.
Choose Ontraport if lead generation is the main source of income for your business. Smaller businesses that are relatively new to marketing automation like bloggers, podcasters, or social media influencers will benefit from Ontraport because of its exceptional features and user-friendly interface.