PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between Marketo vs MailChimp
The main difference between Marketo vs MailChimp are:
- Marketo is a marketing automation platform that focuses on lead nurturing and deep customer engagements, while MailChimp largely prioritizes email marketing.
- MailChimp runs simple automation sequences, while Marketo offers complex sequences that are much more dynamic.
- While Marketo is purchased via quote-based premium packages, MailChimp provides fixed-rate plans, along with a free option for beginners.
- Whereas Marketo comes with built-in lead scoring tools, MailChimp counts on third-party integrations.
- MailChimp supports dynamic content, while Marketo doesn’t.
Marketo
Who is this software for?
- Good selection of landing page templates
- Powerful marketing tools
- Easy and simple to use
- Not suitable as a CRM
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
Marketo Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
MailChimp
Who is this software for?
- Generous free trial available
- Plenty of templates to choose from
- A robust CRM & marketing tool
- A/B testing not as powerful as some other tools
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
MailChimp Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Marketo vs MailChimp Summary
Marketo
Marketo is a phenomenal automation software that thousands of companies use for collecting B2B leads. This software integrates well with CRM platforms like Salesforce and if your business is focused on digital marketing and collecting leads through it, Marketo is the perfect choice for your business.
It digitally manages and nurtures sales processes into a single hub, which makes lead qualification remarkably easy. You will see a good rise in your digital sales process after adopting Marketo for marketing automation. Businesses looking to improve their workflow functions often opt for Marketo because of its great automation features.
Seasoned marketers will find this software to be a godsend as it has all the necessary features to track and handle different marketing functions. One of Marketo’s biggest pros is its lead scoring system, it analyzes leads thoroughly before pursuing them, saving you tons of money and valuable time.
This software also has a nurturing program that gives you the power to nurture leads before qualifying them. With this software, you will get all the digital marketing results in a single place, you can view them on your laptop, pc tablet, or cell phone from an efficient and user-friendly dashboard.
Marketo is a premium business software and smaller businesses should look elsewhere for their automation needs. You should note that Marketo’s integration might be difficult for some people, especially if they are beginners and they might even require the help of someone with experience.
MailChimp
The key operation for some businesses is tracking email and advertisement campaigns and if you happen to run a business like this and require top-notch automation, choose Mailchimp.
With this software, you will be able to increase brand audiences tenfold. MailChimp gauges your prospect’s requirements and demands to give you a detailed analysis on how to convert them. You can even adjust your strategies with this feature, which is a great way to position your business for success.
Users also get first-rate templates with this software, which they can customize to their liking. Developing professional emails to compel clients is easy with this option.
MailChimp’s third-party integration features is as good as any. Your company’s deliverability rates and productivity will rise tremendously because of it. The software also lets you send emails specific to a country’s time, which is a helpful feature to erase confusion when your customers are located in many continents.
Key Differences
These tools are handy in their own individual ways, however, they do share a lot of similarities. The one thing that makes them stand apart is their adaptability to businesses. Marketo only adapts well with small businesses while MailChimp is perfect for both small and large businesses.
MailChimp’s customer support is somewhat lacking according to some clients, however, that is not the case every time.
Marketo Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 3.5/5
MailChimp Tool Ratings
- Price: 4/5
- Features: 3/5
- Customer Support: 3.5/5
- Integration: 4/5
- Overall: 4/5
Conclusion
Choose Marketo if you run a large-scale business that has a huge number of clients. Hospitals, hotels, restaurants, and retail services can generate great revenue with the help of Marketo.
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates, which are crucial for beginners. New people in business, bloggers, and graphic designers will find MailChimp adequate for their needs.