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Marketo vs GetResponse – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
marketo-vs-getresponse

Main Differences Between Marketo vs GetResponse

The main difference between Marketo vs GetResponse are: 

  • GetResponse is a simple email marketing solution, while Marketo drives advanced marketing automation, revenue attribution, and lead management.
  • GetResponse provides its features for as low as $10.50 a month, while Marketo is purchased via quote-based packages.
  • While Marketo facilitates complex automation sequences, GetResponse handles simple automation sequences.
  • GetResponse supports dynamic content, whereas Marketo doesn’t.
  • Marketo provides even social marketing capabilities, while GetResponse doesn’t.

Marketo

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.

Pros
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
Cons
  • Not suitable as a CRM

Pricing

500 Contacts -
1k Contacts -
2.5k Contacts -
10k Contacts -
25k Contacts -
100k Contacts -
Full Feature Pricing 3195
Refund Period No
Free Trial/Demo

 

Minimum Contract 12 months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Marketo

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Marketo Review

Marketo Alternative

GetResponse

Who is this software for?

Choose GetResponse if your business generates revenue through lead generations and conversions. From Medical professionals to Bloggers to Restaurants, you will find GetResponse to be an ideal solution to you automation needs.

Pros
  • 30-day free trial
  • A complete CRM system
  • Powerful A/B testing & reporting
Cons
  • Not suitable as a CRM

Pricing

500 Contacts $15
1k Contacts $15
2.5k Contacts $25
10k Contacts $65
25k Contacts 250
100k Contacts $450
Full Feature Pricing 1199
Refund Period 30 Days
Free Trial/Demo -
Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 135

GetResponse

Website URL Visit Website
HQ Location Poland
Founded 1998
Support Link Customer Support Link
Read our GetResponse Review

GetResponse Alternative

Marketo vs GetResponse Summary

Marketo

Marketing automation is a huge determinant of a business’ success these days and very few businesses prosper without automation. Adopting it in the future will become a necessity (if it has not already) and in an endless sea of marketing automation software tools, Marketo rises above the rest, especially because of its suitability with bigger businesses.

Most of the big businesses these days use this software for generating their revenue as Marketo has demonstrated its capability to improve a business’ level of productivity with its first-rate automation features.

Marketing and sales teams often find themselves in a loop of never-ending mundane tasks that hold their businesses back from reaching the next level.

By adopting Marketo, you can use its automation features to your benefit for increasing sales and unburdening yourself from these mundane tasks. You will see a rapid performance improvement with Marketo because of its variety of modules.

As far as smaller businesses are concerned, this software is not for them, they have small contact lists, which is something Marketo is not suitable for. Additionally, this software’s features do not gel with smaller business operations, which is why choosing other software tools would be advised (there are many available).

Lead generation is another strong suit of this software, it creates thorough charts to let you make campaigns for attracting and converting your prospects. On the downside, Marketo could use some improvement in its reports and inconsistent analytics.

GetResponse

GetResponse is considered one of the pioneers of automation software tools. It is older than most automation software out there, after only being available in Europe for several years, GetResponse branched out to America and other parts of the world.

This brought spectacular results, which led 300,000 people to subscribe to this software. Marketing automation is the core purpose of GetResponse, and it is perfectly compatible with big and small companies. This software’s flexible scalability is a great option for businesses that seek to use the same software after they grow.

GetResponse is user-friendly and it lets people in on its features without making things complicated for them. With almost every top marketing automation feature at its disposal, GetResponse is a worthy competitor for any high-quality software out there.

It analyzes site conversions, performs split tests, and automates emails among several other things. 3rd party integrations are a breeze with this software, making work convenient. Moreover, you can also create lists by categorizing them for emails.

Key Differences

These software tools are pretty well-matched in all aspects. The only separating factor between them is that GetResponse works well for businesses of all sizes, which is never a bad thing.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

GetResponse Tool Ratings

  • Price: 3.5/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 4/5
  • Overall: 4.5/5

Conclusion

Choose Marketo if converting prospects by pinpointing them is what your business relies on to generate revenues. Retailers, large-scale clinics, and restaurants will benefit greatly from Marketo

Choose GetResponse if you generate and convert leads to grow your business on an ongoing basis. This is an ideal software for bloggers, podcasters, small scale salesmen, etc.

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