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Marketo vs Drip- A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
marketo-vs-drip

Main Differences Between Marketo vs Drip

The main difference between Marketo vs Drip are: 

  • Marketo is all about marketing automation, lead management, and revenue attribution, while Drip tends to focus on ecommerce marketing and data-driven CRM.
  • Drip is available for as low as $19 per month, while Marketo is purchased via quote-based packages.
  • Marketo can be deployed on the cloud, as well as via Android and iOS apps, while Drip is only accessible via its web-based cloud system.
  • Marketo offers an extensively dynamic lead scoring model, while Drip’s lead scoring relies mostly on email/website engagement.

Marketo

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.

Pros
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
Cons
  • Not suitable as a CRM

Pricing

500 Contacts -
1k Contacts -
2.5k Contacts -
10k Contacts $20000
25k Contacts -
100k Contacts -
Full Feature Pricing 3195
Refund Period No
Free Trial/Demo

 

Minimum Contract 12 months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Marketo

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Marketo Review

Marketo Alternative

Drip

Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.

Pros
  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM
Cons
  • Not suitable as a CRM

Pricing

500 Contacts -
1k Contacts -
2.5k Contacts $41
10k Contacts $149
25k Contacts 254
100k Contacts $779
Full Feature Pricing 99
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Drip

Website URL Visit Website
HQ Location US
Founded 2012
Support Link Customer Support Link
Read our Drip Review

Drip Alternative

Marketo vs Drip Summary

Marketo

Marketing automation is essential for any business to succeed in this age and bigger businesses might even find it impossible to succeed without it. Automation tools are available in abundance these days, some automation software tools have compatibility with small businesses only, whereas some are designed specifically for big businesses.

One of the best marketing automation tools is Marketo and thousands of entrepreneurs generate their revenue with Marketo, they testify that its automation features are second to none and a perfect fit for improving overall productivity.

Marketo can take care of all the mundane tasks that are holding you back from focusing on the core processes of your business. Your sales will receive a huge boost because of it and the software offers numerous modules that improve business performance in a short time.

This software is famous for its ability to score leads and you will receive comprehensive charts for helping you create attractive campaigns for your prospects to convert them.

You should avoid this software if you are a small business owner. Marketo was specifically developed for businesses that have large contact lists. Moreover, it has several features that aren’t compatible with the operations of smaller businesses, making it counterproductive and expensive for small businesses.

As a small business, you can opt for a software tool that offers better value for money than Marketo and would be a perfect fit for your small business. A couple of things that Marketo is not good at are its reports as they lack detail and subpar analytics. It requires substantial improvements in these areas for conquering its competitors.

Drip

If social media is the main source of generating income for your business, then Drip is the ideal software for you. It is a useful social media integration software and is particularly famous for its Facebook integration.

It analyzes the preferences and actions of customers on Facebook pages and sends them messages accordingly. Companies also use Drip for overall marketing automation in addition to social media marketing. You do not have to own a business that relies on social media campaigns for making the best of Drip.

With that said, Drip does have some cons. First of all, it is not user-friendly, first-time operators might even find it impossible to handle this software. Its features are too technical and you may even require professional help.

Secondly, some users claim that it lags too much, lagging defeats the purpose of automation. However, these claims are not too many in number.

Key Differences

These software tools are worlds apart from each other. Marketo helps in automating and lead scoring for big businesses. Drip’s specialty is social media integration and despite its few shortcomings like user-friendliness and price, Drip has better overall features.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them. Large-scale restaurant owners, showrooms and retailers will benefit greatly from Marketo.

Choose Drip if social media integration and automation are your business’ main requirements.  This software is suitable for small as well as big businesses. Salons, hotels, healthcare clinics, etc will benefit from this software the most.

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