Marketo vs Drip- A Side-By-Side Review & Comparison

Marketo

Marketing automation is essential for any business to succeed in this age and bigger businesses might even find it impossible to succeed without it. Automation tools are available in abundance these days, some automation software tools have compatibility with small businesses only, whereas some are designed specifically for big businesses.

One of the best marketing automation tools is Marketo and thousands of entrepreneurs generate their revenue with Marketo, they testify that its automation features are second to none and a perfect fit for improving overall productivity.

Marketo can take care of all the mundane tasks that are holding you back from focusing on the core processes of your business. Your sales will receive a huge boost because of it and the software offers numerous modules that improve business performance in a short time.

This software is famous for its ability to score leads and you will receive comprehensive charts for helping you create attractive campaigns for your prospects to convert them.

You should avoid this software if you are a small business owner. Marketo was specifically developed for businesses that have large contact lists. Moreover, it has several features that aren’t compatible with the operations of smaller businesses, making it counterproductive and expensive for small businesses.

As a small business, you can opt for a software tool that offers better value for money than Marketo and would be a perfect fit for your small business. A couple of things that Marketo is not good at are its reports as they lack detail and subpar analytics. It requires substantial improvements in these areas for conquering its competitors.

Drip

If social media is the main source of generating income for your business, then Drip is the ideal software for you. It is a useful social media integration software and is particularly famous for its Facebook integration.

It analyzes the preferences and actions of customers on Facebook pages and sends them messages accordingly. Companies also use Drip for overall marketing automation in addition to social media marketing. You do not have to own a business that relies on social media campaigns for making the best of Drip.

With that said, Drip does have some cons. First of all, it is not user-friendly, first-time operators might even find it impossible to handle this software. Its features are too technical and you may even require professional help.

Secondly, some users claim that it lags too much, lagging defeats the purpose of automation. However, these claims are not too many in number.

Key Differences

These software tools are worlds apart from each other. Marketo helps in automating and lead scoring for big businesses. Drip’s specialty is social media integration and despite its few shortcomings like user-friendliness and price, Drip has better overall features.

Marketo Tool Ratings

• Price: 3/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 3.5/5

Drip Tool Ratings

• Price: 2.5/5
• Features: 5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them. Large-scale restaurant owners, showrooms and retailers will benefit greatly from Marketo.

Choose Drip if social media integration and automation are your business’ main requirements.  This software is suitable for small as well as big businesses. Salons, hotels, healthcare clinics, etc will benefit from this software the most.