Marketo vs ConvertKit
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between Marketo vs ConvertKit
The main difference between Marketo vs ConvertKit are:
- ConvertKit is a basic email marketing solution that’s specifically optimized for sales conversion, while Marketo offers email marketing, along with revenue attribution, lead management, and marketing automation.
- ConvertKit comes with a built-in ecommerce cart for facilitating sales, while Marketo relies entirely on third-party integrations.
- Marketo is built for advanced sales and marketing teams across all business fields, while ConvertKit targets bloggers, creatives, and digital-product sellers.
- ConvertKit is completely free of charge for up to 1,000 subscribers, while Marketo offers quote-based premium plans.
Marketo
Who is this software for?
Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Pros
- Good selection of landing page templates
- Powerful marketing tools
- Easy and simple to use
Cons
- Not suitable as a CRM
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
–
–
–
–
–
–
$3195
No
12 months
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
Marketo Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
ConvertKit
Who is this software for?
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.
Pros
- 30-day free trial
- WordPress friendly plugin
- A/B testing & reporting
Cons
- Not a CRM – offers CRM integration
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$29
$29
$49
$119
$149
$679
$3999
30 Days
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ConvertKit Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
Cons
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9
$17
$39
$111
$179
$299
–
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Marketo vs ConvertKit Summary
Marketo
Automation is synonymous with business success these days and it’s hard to find a business that flourishes without a top tier automation software. This is particularly true for big businesses with a huge list of prospects.
Marketo proves to be the ultimate software for handling several mundane processes of big businesses, from marketing automation to email automation, this software does it all. Adopting Marketo for your business will not only increase your team’s productivity but also generate more sales and companies also rely on Marketo’s lead scoring features to convert their prospects.
It is a user-friendly feature that collects all of the prospect’s relevant data and delivers it to the user. After that, the user can use this data to adjust their business campaign.
You could say that this is a perfect software for digital marketers because it scours the internet to detect people with shared interests and it identifies them for you if they are potential prospects for your business.
Marketo does have its cons too, its analytics and data reports are far from thorough and to say that this software requires some work in this area would be an understatement. Additionally, the software’s smart list feature is not on par with other software standards.
ConvertKit
Email automation has become a necessity for most businesses and several tools are available for offering this service, but few are as good as ConvertKit. This software allows its users to create lists and they can even sort these lists in tags and categories. In addition to this, you also get a wide variety of landing pages and sign up forms for your website. You even have the freedom to tweak them according to your branding needs, which is a rare feature that ConvertKit offers to its users. The software also lets you create quick and professional emails because of its first-rate templates.
Converting prospects and tracking data are some other features that make this software so popular. You can monitor your company’s weaknesses and strengths to make improvements and so if you are looking for an automation software with a sophisticated e-commerce platform, you should choose ConvertKit.
Key Differences
Marketo and ConvertKit have more similarities than differences. Their features are perfect for converting prospects and retaining current customers.
ConvertKit has superior integration features and it also offers e-commerce features that are not available in Marketo. The former software is for bigger businesses while the latter is suitable for both large and small businesses.
Marketo Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 3.5/5
ConvertKit Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 4/5
- Overall: 4/5
Conclusion
Choose Marketo if you run a premium business. It is an expensive software that has features only suitable for large-scale operations. Car dealerships, large-scale restaurants, clothing brands, etc. will find Marketo to be a viable option.
Choose ConvertKit if you rely on organizing and tracking data regularly to generate sales. It is suitable software for content creators like podcasters, bloggers, and/or social media influencers.