Marketo vs Aweber
A Review & Comparison
[Updated 2020]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

Marketo

marketo-logo

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Pros
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
Cons
  • Not suitable as a CRM

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$3195
No

 

12 months

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

Marketo Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

prospect-logo

Aweber

aweber-logo

Who is this software for?

Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.
Pros
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration
Cons
  • No money-back guarantee

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$19
$49
$69
$149

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

Aweber Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

ActiveCampaign-logo

Best Alternative

ActiveCampaign-logo

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
Cons
  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

Marketo vs Aweber Summary

Marketo

Large sales and marketing teams will love Marketo. It has central hubs for performing repetitive tasks and generating sales and the different modules of this software make it more comprehensive than most other automation tools out there as they are efficient and highly functional.

However, it might not be the best decision to buy this software if you don’t have a large contacts list. Marketo’s functions and features are tailor-made for large lists and large-scale businesses and adopting it for smaller businesses will only be counterproductive as the cost of modules begins to add up. Numerous other marketing tools are available that are perfectly capable of carrying small business automation.

Users of this software love its workflow functions. They complete difficult manual tasks and offer lead qualifying process and advance sales features that make things remarkably easier.

Lead scoring has become vital due to the emergence of digital marketing and this software’s lead scoring system filters out irrelevant leads and puts relevant leads forward. The process of eliminating leads is only possible due to data collection and lead qualifying processes. Marketo also lets users tweak its lead qualifying feature.

Marketo’s major cons are its data analysis reports. They could be more thorough by offering valuable data. Plus, the software’s smart list also lacks in quality.

Aweber

It is rare to find an email automation software that is as efficient as Aweber. Millions of businesses from all over the world use it to generate profit. Aweber is the opposite of Marketo because it serves smaller businesses primarily.

The features and functions of this software are quite simple when you compare them with those of competitors’, however, despite its simplicity, Aweber proves its worth for businesses with small budgets. It has terrific autoresponders and templates (more than 700) and users can even customize them to their liking.

Aweber’s autoresponders collect prospect data and the software eliminates manual emails by automating the whole process. Choose this software if you want ease in handling your email lists and subscribers.

Some people might find its user-interface and navigation a bit difficult in the beginning, its interface is complicated and it might take you some time to understand it.

Key Differences

Marketo is a tailor-made software for large companies. On the other hand, Aweber is for smaller businesses. If you judge them based on their usefulness for their particular businesses, Marketo has the upper hand. Aweber can be expensive and its lack of user-friendly interface takes a toll on its good features.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Aweber Tool Ratings

  • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Marketo if you manage the operations of a large company that requires constant automation to improve workflow and productivity. Healthcare clinics, restaurants, car dealerships, hotels, etc are perfect candidates for using Marketo.

Choose Aweber if you run a small business that requires daily email automation and data collection of its prospects.  Nonprofit organizations, podcasters, and bloggers should choose Aweber.

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