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Marketo vs Aweber – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
marketo-vs-aweber

Main Differences Between Marketo vs AWeber

The main difference between Marketo vs AWeber are: 

  • AWeber is a simple email marketing solution, whereas Marketo handles marketing automation, lead management, and revenue attribution.
  • AWeber offers a permanently free package, while Marketo comes with premium options alone.
  • Marketo facilitates email marketing along with SMS marketing, while AWeber limits itself to email messages.
  • Marketo provides lead scoring, predictive analytics, lead segmentation, and bi-directional CRM syncing, while AWeber only goes as far as lead segmentation.
  • Marketo offers event management tools, while AWeber doesn’t.

Marketo

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.

Pros
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
Cons
  • Not suitable as a CRM

Pricing

500 Contacts -
1k Contacts -
2.5k Contacts -
10k Contacts -
25k Contacts -
100k Contacts -
Full Feature Pricing 3195
Refund Period No
Free Trial/Demo

 

Minimum Contract 12 months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Marketo

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our Marketo Review

Marketo Alternative

Aweber

Who is this software for?

Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.

Pros
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration
Cons
  • Not suitable as a CRM

Pricing

500 Contacts $19
1k Contacts -
2.5k Contacts $49
10k Contacts $69
25k Contacts 149
100k Contacts -
Full Feature Pricing -
Refund Period -
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 200+

Aweber

Website URL Visit Website
HQ Location US
Founded 1998
Support Link Customer Support Link
Read our Aweber Review

Aweber Alternative

Marketo vs Aweber Summary

Marketo

Large sales and marketing teams will love Marketo. It has central hubs for performing repetitive tasks and generating sales and the different modules of this software make it more comprehensive than most other automation tools out there as they are efficient and highly functional.

However, it might not be the best decision to buy this software if you don’t have a large contacts list. Marketo’s functions and features are tailor-made for large lists and large-scale businesses and adopting it for smaller businesses will only be counterproductive as the cost of modules begins to add up. Numerous other marketing tools are available that are perfectly capable of carrying small business automation.

Users of this software love its workflow functions. They complete difficult manual tasks and offer lead qualifying process and advance sales features that make things remarkably easier.

Lead scoring has become vital due to the emergence of digital marketing and this software’s lead scoring system filters out irrelevant leads and puts relevant leads forward. The process of eliminating leads is only possible due to data collection and lead qualifying processes. Marketo also lets users tweak its lead qualifying feature.

Marketo’s major cons are its data analysis reports. They could be more thorough by offering valuable data. Plus, the software’s smart list also lacks in quality.

Aweber

It is rare to find an email automation software that is as efficient as Aweber. Millions of businesses from all over the world use it to generate profit. Aweber is the opposite of Marketo because it serves smaller businesses primarily.

The features and functions of this software are quite simple when you compare them with those of competitors’, however, despite its simplicity, Aweber proves its worth for businesses with small budgets. It has terrific autoresponders and templates (more than 700) and users can even customize them to their liking.

Aweber’s autoresponders collect prospect data and the software eliminates manual emails by automating the whole process. Choose this software if you want ease in handling your email lists and subscribers.

Some people might find its user-interface and navigation a bit difficult in the beginning, its interface is complicated and it might take you some time to understand it.

Key Differences

Marketo is a tailor-made software for large companies. On the other hand, Aweber is for smaller businesses. If you judge them based on their usefulness for their particular businesses, Marketo has the upper hand. Aweber can be expensive and its lack of user-friendly interface takes a toll on its good features.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Aweber Tool Ratings

  • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Marketo if you manage the operations of a large company that requires constant automation to improve workflow and productivity. Healthcare clinics, restaurants, car dealerships, hotels, etc are perfect candidates for using Marketo.

Choose Aweber if you run a small business that requires daily email automation and data collection of its prospects.  Nonprofit organizations, podcasters, and bloggers should choose Aweber.

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