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Infusionsoft vs MailChimp – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
infusionsoft-vs-mailchimp

Main Differences Between Infusionsoft vs MailChimp

The main difference between Infusionsoft vs MailChimp are: 

  • Infusionsoft is an advanced CRM platform that’s capable of marketing automation, while MailChimp is a marketing automation solution with basic CRM capabilities.
  • MailChimp largely targets small to medium-sized businesses, while Infusionsoft is built for experienced teams and agencies.
  • Infusionsoft costs about $199 a month, while MailChimp gets you started for free.
  • MailChimp supports 200,000 contacts or more, while Infusionsoft goes up to 50,000.
  • Infusionsoft is capable of managing even your appointments, while MailChimp doesn’t provide such tools.

Infusionsoft

Who is this software for?

Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.

Pros
  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool
Cons
  • Can be difficult to learn it's features

Pricing

500 Contacts $23
1k Contacts $30
2.5k Contacts $130
10k Contacts $200
25k Contacts 250
100k Contacts $400
Full Feature Pricing 499
Refund Period -
Free Trial/Demo

 

Minimum Contract 12 months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Infusionsoft

Infusionsoft Alternative

MailChimp

Who is this software for?

Choose MailChimp if you don't have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.

Pros
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool
Cons
  • Can be difficult to learn it's features

Pricing

500 Contacts $9.99
1k Contacts $9.99
2.5k Contacts $30
10k Contacts $80
25k Contacts 155
100k Contacts $475
Full Feature Pricing 10
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

MailChimp

Website URL Visit Website
HQ Location US
Founded 2001
Support Link Customer Support Link
Read our MailChimp Review

MailChimp Alternative

Infusionsoft vs MailChimp Summary

Infusionsoft

Having a system to automate some of your day-to-day activities is crucial for saving money and time and if that’s what you are looking for, there is not a better software than Infusionsoft.

Infusionsoft will help you with its comprehensive automation features, numerous businessmen have reported growth in sales after adopting Infusionsoft for their business practices.  It has user-friendly features that make e-mail and marketing automation a breeze.

Small online and offline businesses can benefit from this software as it helps its users strategize their campaigns according to their categorized contact lists and with this feature, you can send emails according to the activities and preferences of your prospects.

Infusionsoft’s CRM is among the best when you compare it with other automation software tools. It lets you analyze the activities of your prospects and provides you with thorough details that come in handy to convert them.

Users can even build campaigns with the help of drag and drop options in Infusionsoft’s interface. Understanding Infusionsoft’s features doesn’t require too much time and you will have to admit that they are suitable for users who do not have prior knowledge about email automation.

Scaling business relationships and generating leads is also possible with Infusionsoft, it helps centralize the interaction of customers, which is one of the reasons why so many small businesses these days rely on this software.

MailChimp

Tracking ad and email campaigns are the main reason businesses use MailChimp. It has a campaign automation feature that helps grow audiences for specific brands and this software analyzes the demands and requirements of prospects and gives users detailed reports on how to convert them.

Another strong suit of MailChimp is its templates, users get several template options for their website and they have the freedom of customizing these templates. It is a handy feature for developing professional emails for attracting clients. Third-party integrations are also possible with MailChimp, it is a feature that improves productivity and increases deliverability rates.

A key determinant of good automation software is its good deliverability rate, and MailChimp has a good track record with this. With MailChimp, you can make deliveries according to time zones of specific countries.

It also has a helpful feature to eliminate confusion and ensure that no emails are left behind in junk folders.

Key Differences

Although both of these tools are perfect for smaller businesses, the key element that separates them is their features. Not only does Infusionsoft have more features than Mailchimp, but its features are also more advanced. Furthermore, Infusionsoft is cheaper and more user-friendly.

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Infusionsoft if your business sends automated emails to its prospects. Infusionsofts saves your contacts in categories and helps you send messages that are tailored to the prospect’s requirements. It is the perfect software for small business owners, bloggers, hair salons, or solo publishers.

Choose MailChimp if you are a new entrepreneur. MailChimp offers you first-class lead tracking features and adjustable templates and it also has good deliverability, which is vital to retain customers and convert prospects.

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