Infusionsoft vs MailChimp – A Side-By-Side Review & Comparison

Infusionsoft

Having a system to automate some of your day-to-day activities is crucial for saving money and time and if that’s what you are looking for, there is not a better software than Infusionsoft.

Infusionsoft will help you with its comprehensive automation features, numerous businessmen have reported growth in sales after adopting Infusionsoft for their business practices.  It has user-friendly features that make e-mail and marketing automation a breeze.

Small online and offline businesses can benefit from this software as it helps its users strategize their campaigns according to their categorized contact lists and with this feature, you can send emails according to the activities and preferences of your prospects.

Infusionsoft’s CRM is among the best when you compare it with other automation software tools. It lets you analyze the activities of your prospects and provides you with thorough details that come in handy to convert them.

Users can even build campaigns with the help of drag and drop options in Infusionsoft’s interface. Understanding Infusionsoft’s features doesn’t require too much time and you will have to admit that they are suitable for users who do not have prior knowledge about email automation.

Scaling business relationships and generating leads is also possible with Infusionsoft, it helps centralize the interaction of customers, which is one of the reasons why so many small businesses these days rely on this software.

MailChimp

Tracking ad and email campaigns are the main reason businesses use MailChimp. It has a campaign automation feature that helps grow audiences for specific brands and this software analyzes the demands and requirements of prospects and gives users detailed reports on how to convert them.

Another strong suit of MailChimp is its templates, users get several template options for their website and they have the freedom of customizing these templates. It is a handy feature for developing professional emails for attracting clients. Third-party integrations are also possible with MailChimp, it is a feature that improves productivity and increases deliverability rates.

A key determinant of good automation software is its good deliverability rate, and MailChimp has a good track record with this. With MailChimp, you can make deliveries according to time zones of specific countries.

It also has a helpful feature to eliminate confusion and ensure that no emails are left behind in junk folders.

Key Differences

Although both of these tools are perfect for smaller businesses, the key element that separates them is their features. Not only does Infusionsoft have more features than Mailchimp, but its features are also more advanced. Furthermore, Infusionsoft is cheaper and more user-friendly.

InfusionSoft Tool Ratings

• Price: 3/5
• Features: 4.5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

MailChimp Tool Ratings

• Price: 4/5
• Features: 3/5
• Customer Support: 3.5/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Choose Infusionsoft if your business sends automated emails to its prospects. Infusionsofts saves your contacts in categories and helps you send messages that are tailored to the prospect’s requirements. It is the perfect software for small business owners, bloggers, hair salons, or solo publishers.

Choose MailChimp if you are a new entrepreneur. MailChimp offers you first-class lead tracking features and adjustable templates and it also has good deliverability, which is vital to retain customers and convert prospects.