Infusionsoft vs ConvertKit
A Review & Comparison
[Updated 2020]

Infusionsoft

Expecting business success without an automation software can prove to be a weakness today. There are several automation software tools available these days, but few are as good as Infusionsoft.

Infusionsoft is a small business owner’s dream come true, the software allows users to save time and organize/grow their sales through its efficient and user-friendly features. CRM, e-commerce marketing, e-mail marketing, and split testing are some strong features of Infusionsoft.

A factor that sets Infusionsoft apart from its competitors is its ability to work for offline businesses as well. Its emailing and automation features allow you to strategize your business plan for generating more revenue.

You can also automate marketing processes, generate leads and scale your business relationships with customers with Infusionsoft’s help and this is because of its ability to centralize customer interaction and day-to-day business activities.

To make things even better, Infusionsoft also has a mobile application that allows users to sync their data across various devices, this app offers you a detailed analysis of your campaigns so that you can adjust it according to your goals.

ConvertKit

Convertkit’s biggest strength is its email automation features. It is a viable software for users who like to categorize their contacts in lists and users can also customize their forms with this software through its conversion rate optimization feature.

Not only that, but they can also design or choose layouts. You’ll save a great deal of time with ConvertKit’s email automation feature.

As the name also suggests, ConvertKit is a perfect tool for converting prospects. It collects prospect information and provides it to the user for creating powerful strategies. Additionally, users can also track the activities of their prospects on their website through this software.

Similar to Infusionsoft, ConvertKit also has e-commerce features, which is a rare yet welcomed addition to business automation software tools. Whilst you can’t add thousands of products on your selling lists like Shopify or Magento, you can sell a decent number of products.

Note that you may need some coding expertise to handle the e-commerce feature just like you do with Infusionsoft.

This software’s integration is first-rate as it helps you connect with a plethora of software tools for convenience. ConvertKit’s A/B or split testing function is not the best, it is extremely limited and doesn’t offer much data when you test your campaigns. This is the only con that holds ConvertKit back from being one of the best automation software out there.

Key Differences

It is rare to find a software that gives Infusionsoft a run for its money, however, ConvertKit is one of those software tools. Its features, price, and integration are as efficient as the Infusionsoft. A subpar split testing feature and partial data reporting separate ConvertKit from Infusionsoft.

InfusionSoft Tool Ratings

• Price: 3/5
• Features: 4.5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

ConvertKit Tool Ratings

• Price: 3/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Choose Infusionsoft if you like to keep your business lists categorized. It is an ideal software for small business owners or solopreneurs like bloggers, podcasters, or solo publishers.

Choose ConvertKit if your business strategizes lead conversion through its forms, templates, and landing pages. This software is also an ideal option for smaller businesses like solo healthcare practitioners, makeup artists, bloggers, etc.