Infusionsoft vs Aweber
A Review & Comparison
[Updated 2020]

Infusionsoft

The playing field of marketing automation software tools is as competitive as ever. Many software vanished or compromised on the quality of their services after receiving fame, however, Infusionsoft is not one of those tools.

It has been on a steady incline ever since its introduction and has proven to be a lifesaver for thousands of small businesses. This software has features such as small automation builders, sales pipeline, e-commerce solutions, and CRM, among many others and is handy for managing data and organizing categorized lists.

Users can also automate their daily business activities,  saving time and energy through Infusionsoft’s marketing automation feature.

It allows you to design campaigns with its efficient drag and drop campaign builder, however, you will not find the process to be perfectly smooth. Furthermore, you will also be able to make adjustments to your campaigns after launching them and this automation feature is essential for removing the burden from teams to let them focus on other important business tasks.

Infusionsoft dominates its competition by providing some unique features to its users. For example, its e-commerce feature lets businesses with small budgets operate their online stores efficiently and whilst Infusionsoft’s e-commerce tool is not as flashy as industry-leading platforms like Magento or Shopify, it is sufficient to help businesses that cannot afford expensive software.

You will also find superior integration features that let you connect with useful applications and software to streamline your work.

Aweber

Aweber is similar to Infusionsoft in the sense that it also suits small businesses. Email automation is one of Aweber’s strongest qualities and it is particularly helpful for businesses that do not have large contact lists.

It offers users rare yet efficient features and you will find a decent variety of templates and autoresponders for adjusting the design of your website based on your brand elements. Aweber offers its users 700+ options for templates with the convenience of tailoring them to their choice.

Users also get an automated emailing system for collecting the data of their business prospects, this feature will allow them to manage daily emails and subscribers and eventually convert them.

Understanding Aweber can be a difficult task in the initial stages as it is slightly complicated, which is why you could also require professional help in certain situations.

Key Differences

The price of Aweber and Infusionsoft is more or less the same. However, Infusionsoft has the upper hand when it comes to features like CRM and automation. Aweber’s customer support and integration are also subpar in comparison to what Infusionsoft has to offer. Template variety is the only area where Aweber has the upper hand.

InfusionSoft Tool Ratings

• Price: 3/5
• Features: 4.5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Aweber Tool Ratings

• Price: 3/5
• Features: 3.5/5
• Customer Support: 3.5/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Choose Infusionsoft if you operate your business on a smaller budget and require first-rate automation. Its features are among the best and the software will give you more bang for your buck than most other automation tools. Bloggers, content creators, and online personalities can benefit the most from Infusionsoft.

Choose Aweber if you base make marketing decisions after proper data collection. Aweber is also perfect for small businesses and is suitable for podcasters, spa owners, hairdressers, bakers, mechanics, etc.