HubSpot vs Ontraport
A Review & Comparison
[Updated 2020]

HubSpot

Marketing automation is all the rage these days and every business, whether online or offline, chooses automation software to increase their productivity and generate sales.

Hubspot is an automation software that thousands of businesses use and although there are hundreds of other software tools out there, what makes Hubspot so unique is the fact that it brings email automation, lead generation, CRM, and marketing automation all in one place. This convenient feature makes the lives of its users much simpler.

Creating social marketing campaigns is a breeze with this software. The philosophy of Hubspot is that email marketing does not work alone, you have to combine it with a powerful CRM for the best outcomes for a business.

Hubspot stays true to that philosophy by automating customer interaction tracking and it gives separate section on its CRM to sales deals for undistracted follow-ups.

Converting leads is also possible through Hubspot. Getting resources to search leads online can be a huge burden for marketing teams, it is expensive and can be counterproductive at times.

Hubspot eliminates this issue by searching for leads, checking their background, and even converting them, essentially saving you time and money. You can even split test your campaigns to withdraw the ones that don’t work, and improve upon the profitable ones.

Additionally, Hubspot’s CRM lets businesses respond to their clients and keep track of messages as well. Overall Hubspot gives you complete automation features to improve lead generation, sales follow-ups, interaction tracking, etc.

Ontraport

Although Ontraport does not have nearly as many features as other automation software, the ones it does have are spot-on, quality over quantity is Ontraport’s main motto.

This software allows you to regulate messages and monitor performances of your campaigns and in addition to marketing emails, Hubspot lets you create professional landing pages. It makes populating data from your forms to the database automatically, so you have less work to do.

Ontraport’s CRM is not as good if you compare it to other automation software tools based on features other than email marketing.

There are tons of improvements that this company can make in its CRM to improve its worth in the marketing automation landscape. Ontraport does have an open API that is simple to operate, you can connect it to other tools without a professional’s help.

Key Differences

Ontraport and Hubspot are two completely different software tools. The first glaring difference that you’ll notice between them is the price. Hubspot has a slight upper hand in features as its CRM is much stronger than Ontraport’s.

However, the latter gets the upper edge in better overall user-friendliness as you may find some features in Hubspot require experienced hands.

HubSpot Tool Rating

• Price: 4/5
• Features: 4.5/5
• Integration: 3.5/5
• Customer Support: 5/5
• Overall: 4.5/5

Ontraport Tool Rating

• Price: 3/5
• Features: 4/5
• Integration: 4/5
• Customer Support: 3.5/5
• Overall: 4/5

Conclusion

This head-to-head battle ends in a tie once again. A stark difference exists in the marketing automation approach these tools take.

Choose Hubspot if you create original products and need powerful marketing tools to market them. Personal brands, retail businesses, and manufacturers will like this tool alike.

Choose Ontraport if your business has a smaller budget and you want your focus on most potential leads. If you sell service subscriptions, retail products or have a personal brand, you will love Ontraport.