HubSpot vs Marketo
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between HubSpot vs Marketo
The main difference between HubSpot vs Marketo are:
- HubSpot is an all-in-one platform for marketing automation, sales management, CMS, and helpdesk automation, while Marketo focuses on marketing automation, lead management, and revenue attribution.
- HubSpot offers a built-in CRM system, while Marketo doesn’t.
- Whereas Marketo is capable of handling transactional emails, HubSpot doesn’t offer the feature by default.
- HubSpot largely focuses on inbound marketing, while Marketo is all about lead nurturing.
- HubSpot provides blog management tools through its CMS, while Marketo’s platform doesn’t offer such a feature.
HubSpot
Who is this software for?
Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Pros
- Forever free’ limited version available
- Powerful CRM tool
- A/B testing & reporting
Cons
- One of the higher priced tools on the market
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$35
$50
$75
$230
$370
$870
$2240
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
HubSpot Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Marketo
Who is this software for?
Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Pros
- Good selection of landing page templates
- Powerful marketing tools
- Easy and simple to use
Cons
- Not suitable as a CRM
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
–
–
–
–
–
–
$3195
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
Marketo Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
Cons
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9
$17
$39
$111
$179
$299
–
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
HubSpot vs Marketo Summary
HubSpot
Companies that require marketing automation, CRM, email automation and lead generation in a single location opt for HubSpot. It is a one-stop-shop for gauging all the activities within your marketing campaigns.
This software lets its users build their own social and marketing campaigns from scratch and offers analytics tools that help in processing, reportin, and streamlining daily business activities conveniently.
Lead conversion is another great option on this software and sales teams love this software because it takes away the burden of scouring leads from them, moreover, it helps them convert their leads faster. Users can also split test their campaigns with the help of HubSpot and by split testing, you can make the necessary adjustment to your campaigns by optimizing their performance.
The built-in CRM on HubSpot is one of its most underrated features, its functionality is second to none and helps you to track messages including the replies too. It also offers transactional emails, bot creation and live chat options that are helpful for digital marketing businesses that seek complete automation.
Marketo
Large sales and marketing teams will find Marketo to be a godsend for them. Central hubs are crucial for running campaigns, which means teams also have to run repetitive lead generation tasks to improve their business’ profitability.
Marketo has a variety of modules helpful for boosting online business performance rapidly. Smaller marketing teams and businesses might find this software less useful because it has several functions suited only in large-scale applications and small businesses will find the additional costs of modules to be counterproductive for their revenue generation.
Marketo’s workflow functions are a wonder to behold, they give you full control of lead qualifying processes and making advance sales, which can help you solve complex tasks through simple yet efficient automation.
This software has a lead scoring feature that gauges a lead’s qualification before recommending or converting it. Marketo’s analytics reports could use some work and is its major con in, an otherwise, great automation software. It has subpar smart list functions and it does not provide comprehensive data.
Key Differences
Marketo is a software that was made for overseeing larger contact lists, whereas HubSpot does the opposite. HubSpot has better customer support than Marketo, there have been complaints regarding the latter’s customer support, however, they are few and far. Besides that, there is nothing that makes one software trump the other. Comparing Market to HubSpot is like comparing apples to oranges.
HubSpot Tool Ratings
- Price: 4/5
- Features: 4.5/5
- Integration: 3.5/5
- Customer Support: 5/5
- Overall: 4.5/5
Marketo Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 3.5/5
Conclusion
HubSpot and Marketo automate marketing for two completely different business types. Therefore, choosing a winner between the two will not be fair.
Choose HubSpot if campaign analysis and tracking is the main goal of your business. It will help you determine strategies to convert more leads through the campaigns.
Choose Marketo if you run a big business that needs to automate their lead generation process. Marketo’s lead generation feature is unique in the sense that it provides users with thorough information regarding the leads.