Learn how to build profitable content sites.

Enter your email below to get my insider-only tips.

I'll respect your privacy and you can unsubscribe any time. No spam, ever.

HubSpot vs MailChimp – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
hubspot-vs-mailchimp

Main Differences Between HubSpot vs MailChimp

The main difference between HubSpot vs MailChimp are: 

  • MailChimp is a dedicated email marketing software that doubles up as a multi-channel CRM tool, while HubSpot is more of a digital sales, marketing, and customer service suite that packs multiple distinct tools.
  • MailChimp offers marketing automation for free, while HubSpot requires you to purchase its Marketing Hub software.
  • MailChimp specifically targets small to medium-sized businesses, while HubSpot is developed for large enterprises that can afford to pay hundreds/thousands of dollars per month.
  • While HubSpot offers social monitoring tools, MailChimp lacks the feature.
  • HubSpot supports Google Search Ads, whereas MailChimp offers Google Display Ads.
  • HubSpot publishes on Facebook, Instagram, LinkedIn, and Twitter, while MailChimp’s social publishing covers Facebook and Instagram alone.

HubSpot

Who is this software for?

Choose Hubspot if your business requires a powerful 'all-round' marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.

Pros
  • Forever free' limited version available
  • Powerful CRM tool
  • A/B testing & reporting
Cons
  • One of the higher priced tools on the market

Pricing

500 Contacts $35
1k Contacts $50
2.5k Contacts $75
10k Contacts $230
25k Contacts 370
100k Contacts $870
Full Feature Pricing 2240
Refund Period -
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

HubSpot

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our HubSpot Review

HubSpot Alternative

MailChimp

Who is this software for?

Choose MailChimp if you don't have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.

Pros
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool
Cons
  • One of the higher priced tools on the market

Pricing

500 Contacts $9.99
1k Contacts $9.99
2.5k Contacts $30
10k Contacts $80
25k Contacts 155
100k Contacts $475
Full Feature Pricing 10
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

MailChimp

Website URL Visit Website
HQ Location US
Founded 2001
Support Link Customer Support Link
Read our MailChimp Review

MailChimp Alternative

HubSpot vs MailChimp Summary

HubSpot

It is rare to find a company these days that doesn’t heavily rely on automation software. You can benefit from boosted sales and increased productivity rates after adopting automation software for your business.

Hubspot is a famous software that several businesses use for precisely those reasons. Thousands of businesses use this software for its ability to generate leads, automate emails, campaign creating features and split testing.

What’s great about all of these features is that Hubspot brings them all together in one place.

Hubspot also lets its users create and manage social marketing campaigns and managing these campaigns is simple as all of Hubspot’s features are extremely user-friendly. T

his software improves customer interaction through its superb automation features. Its CRM is designed to ensure that there are no distractions when you follow up with your customers.

You can also convert your prospects into leads through this software’s efficient lead generation capabilities, this lead generation process is also automated.

Therefore, you can dedicate your team’s energy towards more productive things.  It is rare to find an automation software that is as complete as Hubspot.

MailChimp

Businesses use MailChimp for tracking email and ad campaigns. MailChimp is a perfect tool for growing brand audiences through its campaign automation feature and you can handle your subscribers through this software by looking at the preferences and demands of your prospects and current audience.

MailChimp also gives its users several template options for their websites, users can customize these templates to their liking. This feature comes in handy when you want to create professional emails for your clients.

MailChimp has strong integration and you can connect with a wide array of software tools to improve your productivity.

Good deliverability is a key element that makes an automation software great. Time zone delivery is another helpful feature of MailChimp’s and helps to deliver emails according to the specific time zones.

You can say MailChimp knows what the essence of marketing automation is.

Key Differences

Two elements give Hubspot and MailChimp an upper hand over each other. Hubspot has better customer support whilst MailChimp’ s customer support tends to be inconsistent at times.

The latter does have the edge when it comes to integrations, MailChimp is compatible with most applications and software while Hubspot is not.

Hubspot

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

If you have to choose between the two, go for Hubspot. The prices are almost the same, but Hubspot has more features. However, if you use a lot of different software for various business processes and need perfect integration, you should choose MailChimp.

Choose Hubspot if you own a small business. It is a great way to get started because of its easy features and affordable price.

Choose MailChimp if your work mainly depends on integration with other software. First-time entrepreneurs will love MailChimp because of its adjustable templates and efficient lead tracking features.

Tags: , ,