HubSpot vs MailChimp
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between HubSpot vs MailChimp
The main difference between HubSpot vs MailChimp are:
- MailChimp is a dedicated email marketing software that doubles up as a multi-channel CRM tool, while HubSpot is more of a digital sales, marketing, and customer service suite that packs multiple distinct tools.
- MailChimp offers marketing automation for free, while HubSpot requires you to purchase its Marketing Hub software.
- MailChimp specifically targets small to medium-sized businesses, while HubSpot is developed for large enterprises that can afford to pay hundreds/thousands of dollars per month.
- While HubSpot offers social monitoring tools, MailChimp lacks the feature.
- HubSpot supports Google Search Ads, whereas MailChimp offers Google Display Ads.
- HubSpot publishes on Facebook, Instagram, LinkedIn, and Twitter, while MailChimp’s social publishing covers Facebook and Instagram alone.
HubSpot
Who is this software for?
Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Pros
- Forever free’ limited version available
- Powerful CRM tool
- A/B testing & reporting
Cons
- One of the higher priced tools on the market
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$35
$50
$75
$230
$370
$870
$2240
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
HubSpot Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
MailChimp
Who is this software for?
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.
Pros
- Generous free trial available
- Plenty of templates to choose from
- A robust CRM & marketing tool
Cons
- A/B testing not as powerful as some other tools
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9.99
$9.99
$30
$80
$155
$475
$10
30 Days
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
MailChimp Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose Sendinblue if you need both email and SMS marketing automation, and the ability to track e-commerce clicks and conversions.
Pros
- Unlimied Free Trial up to 300 contacts
- No daily sending limit
- Email, SMS & Facebook Marketing
Cons
- Landing page builder only available from Premium plan
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$25
$25
$25
$25
$25
$25
$66.00
–
Monthly
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
50+
SendinBlue Company Info
Website URL
HQ Location
Founded
Support Link
HubSpot vs MailChimp Summary
HubSpot
It is rare to find a company these days that doesn’t heavily rely on automation software. You can benefit from boosted sales and increased productivity rates after adopting automation software for your business.
Hubspot is a famous software that several businesses use for precisely those reasons. Thousands of businesses use this software for its ability to generate leads, automate emails, campaign creating features and split testing.
What’s great about all of these features is that Hubspot brings them all together in one place.
Hubspot also lets its users create and manage social marketing campaigns and managing these campaigns is simple as all of Hubspot’s features are extremely user-friendly. T
his software improves customer interaction through its superb automation features. Its CRM is designed to ensure that there are no distractions when you follow up with your customers.
You can also convert your prospects into leads through this software’s efficient lead generation capabilities, this lead generation process is also automated.
Therefore, you can dedicate your team’s energy towards more productive things. It is rare to find an automation software that is as complete as Hubspot.
MailChimp
Businesses use MailChimp for tracking email and ad campaigns. MailChimp is a perfect tool for growing brand audiences through its campaign automation feature and you can handle your subscribers through this software by looking at the preferences and demands of your prospects and current audience.
MailChimp also gives its users several template options for their websites, users can customize these templates to their liking. This feature comes in handy when you want to create professional emails for your clients.
MailChimp has strong integration and you can connect with a wide array of software tools to improve your productivity.
Good deliverability is a key element that makes an automation software great. Time zone delivery is another helpful feature of MailChimp’s and helps to deliver emails according to the specific time zones.
You can say MailChimp knows what the essence of marketing automation is.
Key Differences
Two elements give Hubspot and MailChimp an upper hand over each other. Hubspot has better customer support whilst MailChimp’ s customer support tends to be inconsistent at times.
The latter does have the edge when it comes to integrations, MailChimp is compatible with most applications and software while Hubspot is not.
Hubspot
- Price: 4/5
- Features: 4.5/5
- Integration: 3.5/5
- Customer Support: 5/5
- Overall: 4.5/5
MailChimp Tool Ratings
- Price: 4/5
- Features: 3/5
- Customer Support: 3.5/5
- Integration: 4/5
- Overall: 4/5
Conclusion
If you have to choose between the two, go for Hubspot. The prices are almost the same, but Hubspot has more features. However, if you use a lot of different software for various business processes and need perfect integration, you should choose MailChimp.
Choose Hubspot if you own a small business. It is a great way to get started because of its easy features and affordable price.
Choose MailChimp if your work mainly depends on integration with other software. First-time entrepreneurs will love MailChimp because of its adjustable templates and efficient lead tracking features.