PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between HubSpot vs Infusionsoft
The main difference between HubSpot vs Infusionsoft are:
- Infusionsoft targets small businesses, while HubSpot’s user-base is made up of large enterprises.
- Infusionsoft is an automation solution that powers marketing and CRM, while HubSpot is an expansive system that comprises a CRM hub, a marketing automation hub, a helpdesk management hub, plus a CMS solution.
- Infusionsoft’s pricing starts at $199 a month, while HubSpot offers a totally free CRM tool.
- While HubSpot stretches its user packages to include more users, Infusionsoft supports just 1 user by default. Then each additional user attracts an extra fee of $30 per month.
HubSpot
Who is this software for?
- Forever free’ limited version available
- Powerful CRM tool
- A/B testing & reporting
- One of the higher priced tools on the market
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
HubSpot Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
InfusionSoft
Who is this software for?
- Free trial available
- WordPress plugin for easy management
- Powerful CRM tool
- Can be difficult to learn it’s features
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
InfusionSoft Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
HubSpot vs Infusionsoft Summary
HubSpot
HubSpot is an automation software that lets its users manage and analyze their marketing campaigns and is far ahead of its competition because of its ability to bring numerous marketing activities into one place.
This software lets you build email, social and ad campaigns and offers analytics tools that its users can use for processing, reporting, and streamlining their campaigns. It is a perfect tool for people who want to boost their business intelligence.
Businesses that rely on lead conversion can benefit greatly from HubSpot as it has top-notch features for lead generation that takes the burden off sales teams.
Because of this software’s reliable lead generation features, businesses find it easy to focus on other pressing matters that cannot be solved through automation.
Split testing (also known as A/B testing) is an important option for businesses that generate profits through regular marketing campaigns.
HubSpot offers split testing tools that you can use to improve your campaign’s performance, this handy feature eliminates the need for gambling and risk-taking as it gives you precise data go with what works best.
Infusionsoft
Infusionsoft’s name is synonymous with successful business automation. This software is a dream-come-true for smaller businesses as it has a smooth marketing automation builder that helps with streamlining emails to your prospects.
This software has CRM that allows you to seamlessly handle your customer data and break it down into smaller categories.
First-rate lead scoring, immaculate contact records, and segmentation are just some features that make Infusionsoft a worthy competitor to any high-quality automation software. It also has a user-friendly mobile application that gives you complete analysis of your leads and campaigns.
Infusionsoft’s marketing automation is miles ahead of its competitors. In addition to gauging customer activity on the website, you can also build campaigns through an easy drag and drop option.
The software eliminates daily mundane tasks through its strong automation and also smoothens workflow. You can also run your e-commerce store through Infusionsoft.
Although it doesn’t compare to e-commerce giants like Magento and Shopify, it’s a good option if you do not want to spend money on separate software.
Key Differences
Infusionsoft and HubSpot are worlds apart because of their features and functionality. HubSpot is more of a lead generation software with marketing automation abilities, whereas Infusionsoft is a completely different animal.
Its primary focus is marketing automation, which is why it has extensive features that simplify online marketing. HubSpot is a perfect match for mid to large-scale businesses but is also bodes well for smaller businesses.
HubSpot Tool Ratings
- Price: 4/5
- Features: 4.5/5
- Integration: 3.5/5
- Customer Support: 5/5
- Overall: 4.5/5
InfusionSoft Tool Ratings
- Price: 3/5
- Features: 4.5/5
- Customer Support: 4/5
- Integration: 4/5
- Overall: 4/5
Conclusion
The type and size of business that you run is a big determinant of the software you should choose for marketing automation.
Choose HubSpot if you run a large business that focuses on scouring prospects from the internet and converting them into customers. A multi-national company looking for a solid CRM and a centralized platform to manage its sales and marketing will find HubSpot to be the perfect solution.
Choose Infusionsoft if you are a small business owner. Smaller businesses in the digital marketing world flourish through automation and that is precisely what Infusionsoft will do for you.