HubSpot vs Infusionsoft – A Side-By-Side Review & Comparison

HubSpot

HubSpot is an automation software that lets its users manage and analyze their marketing campaigns and is far ahead of its competition because of its ability to bring numerous marketing activities into one place.

This software lets you build email, social and ad campaigns and offers analytics tools that its users can use for processing, reporting, and streamlining their campaigns. It is a perfect tool for people who want to boost their business intelligence.

Businesses that rely on lead conversion can benefit greatly from HubSpot as it has top-notch features for lead generation that takes the burden off sales teams.

Because of this software’s reliable lead generation features, businesses find it easy to focus on other pressing matters that cannot be solved through automation.

Split testing (also known as A/B testing) is an important option for businesses that generate profits through regular marketing campaigns.

HubSpot offers split testing tools that you can use to improve your campaign’s performance, this handy feature eliminates the need for gambling and risk-taking as it gives you precise data go with what works best.

Infusionsoft

Infusionsoft’s name is synonymous with successful business automation. This software is a dream-come-true for smaller businesses as it has a smooth marketing automation builder that helps with streamlining emails to your prospects.

This software has CRM that allows you to seamlessly handle your customer data and break it down into smaller categories.

First-rate lead scoring, immaculate contact records, and segmentation are just some features that make Infusionsoft a worthy competitor to any high-quality automation software. It also has a user-friendly mobile application that gives you complete analysis of your leads and campaigns.

Infusionsoft’s marketing automation is miles ahead of its competitors. In addition to gauging customer activity on the website, you can also build campaigns through an easy drag and drop option.

The software eliminates daily mundane tasks through its strong automation and also smoothens workflow. You can also run your e-commerce store through Infusionsoft.

Although it doesn’t compare to e-commerce giants like Magento and Shopify, it’s a good option if you do not want to spend money on separate software.

Key Differences

Infusionsoft and HubSpot are worlds apart because of their features and functionality. HubSpot is more of a lead generation software with marketing automation abilities, whereas Infusionsoft is a completely different animal.

Its primary focus is marketing automation, which is why it has extensive features that simplify online marketing. HubSpot is a perfect match for mid to large-scale businesses but is also bodes well for smaller businesses.

HubSpot Tool Ratings

• Price: 4/5
• Features: 4.5/5
• Integration: 3.5/5
• Customer Support: 5/5
• Overall: 4.5/5

InfusionSoft Tool Ratings

• Price: 3/5
• Features: 4.5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Conclusion

The type and size of business that you run is a big determinant of the software you should choose for marketing automation.

Choose HubSpot if you run a large business that focuses on scouring prospects from the internet and converting them into customers. A multi-national company looking for a solid CRM and a centralized platform to manage its sales and marketing will find HubSpot to be the perfect solution.

Choose Infusionsoft if you are a small business owner. Smaller businesses in the digital marketing world flourish through automation and that is precisely what Infusionsoft will do for you.