HubSpot vs ConvertKit
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between HubSpot vs ConvertKit
The main difference between HubSpot vs ConvertKit are:
- ConvertKit is a basic tool for automating your lead conversion process, while HubSpot is a much larger platform that comes in the form of several intricately-linked software- with each hub providing its own set of tools.
- ConvertKit helps creatives and digital product sellers with their campaigns, while HubSpot is built to serve experienced marketers and large enterprises.
- HubSpot includes even a helpdesk management system, plus a Content Management System, whereas ConvertKit focuses entirely on marketing and sales.
- ConvertKit drives sales through a built-in ecommerce platform, while HubSpot relies on integrations.
HubSpot
Who is this software for?
Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Pros
- Forever free’ limited version available
- Powerful CRM tool
- A/B testing & reporting
Cons
- One of the higher priced tools on the market
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$35
$50
$75
$230
$370
$870
$2240
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
HubSpot Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
ConvertKit
Who is this software for?
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.
Pros
- 30-day free trial
- WordPress friendly plugin
- A/B testing & reporting
Cons
- Not a CRM – offers CRM integration
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$29
$29
$49
$119
$149
$679
$3999
30 Days
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ConvertKit Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
Cons
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9
$17
$39
$111
$179
$299
–
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
HubSpot vs ConvertKit Summary
HubSpot
The forefront of every business is sales above all else, and marketing automation is one aspect that can greatly increase the revenue and profitability of any business. Thankfully, we have HubSpot, an automation software, to handle the daily activities of small to large scale businesses.
HubSpot combines all of the top features of automation software like CRM, lead generation, email, and marketing automation, etc, in a single place. It is both user-friendly and offers much more flexibility than most other automation software.
Adding to the features mentioned above is the social media campaign creation option, which you will find a breeze to set up thanks to HubSpot’s focus on ease of use for its customers and unlike some other tools, you will not require professional help to handle your account.
HubSpot’s automatic follow-up feature is extremely handy for converting leads after they visit your website and their A/B split testing options let you see how well your campaign is doing. Rarely will you find a marketing automation software that is as cheap and efficient as HubSpot.
ConvertKit
Email automation is the strength of ConvertKit and you won’t find a more viable software that lets you save your contacts in lists and segment them with total control. You can even tag and categorize your contacts, which is a step ahead of the usual email automation features that most software offer.
The sign-up form design and customization options are more great features that can help your website improve conversion optimization, and these forms can be designed according to the layout of your website.
ConvertKit offers pre-designed several template options that you can use to create your marketing emails, working with templates saves you a lot of time and helps you create emails with maximum marketing impact.
You can also convert your prospects by tracking their activities through this software, which helps to point out the weaknesses of a campaign, which can be used for improved lead conversions and strategic A/B testing.
To make things even better, ConvertKit offers e-commerce integration to its users, which you can connect to various e-commerce platforms and even set up online stores. It is because of these features that ConvertKit is considered a true marketing automation software focused on conversions.
Key Differences
HubSpot is a comprehensive automation software covering a variety of marketing aspects. On the other hand, ConvertKit focuses primarily on email automation. The former has more features to offer and a lower price point.
HubSpot Tool Ratings
-
- Price: 3.5/5
- Features: 4.5/5
- Customer Support: 4.5/5
- Integration: 3.5/5
- Overall: 4.5/5
ConvertKit Tool Ratings
-
- Price: 3/5
- Features: 3.5/5
- Customer Support: 3.5/5
- Integration: 3.5/5
- Overall: 4/5
Conclusion
This is a close one, but HubSpot takes the win with a narrow margin because of its lower price and simplistic yet helpful features.
Choose HubSpot if your business relies on powerful marketing tools. Manufacturers and retail business owners will love these tools because of their easy usability and marketing efficiency.
Choose ConvertKit if the main goal of your business is to create content for e.g., blogs or podcasts. It will help you track your data and organize your content in lists that you can also categorize to make your job easier.