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Drip vs MailChimp – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
drip-vs-mailchimp

Main Differences Between Drip vs MailChimp

The main difference between Drip vs MailChimp are: 

  • MailChimp is a simple, easy-to-use marketing automation software that targets small to medium-sized businesses, while Drip is an advanced marketing and sales automation system that’s built for experienced marketers.
  • MailChimp starts you off for free, whereas Drip charges you at least $19 a month.
  • While Drip restricts you to a basic Vanilla email template, MailChimp provides a vast array of elegant pre-built email templates.
  • Drip offers extensively flexible contact segmentation tools, whereas MailChimp’s segmentation is basic but a little bit more straightforward.
  • Drip can automate campaigns targeting even millions of contacts, while MailChimp only goes up to 100,000 or thereabout.

Drip

Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.

Pros
  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM
Cons
  • Only very basic templates available

Pricing

500 Contacts -
1k Contacts -
2.5k Contacts $41
10k Contacts $149
25k Contacts 254
100k Contacts $779
Full Feature Pricing 99
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

Drip

Website URL Visit Website
HQ Location US
Founded 2012
Support Link Customer Support Link
Read our Drip Review

Drip Alternative

MailChimp

Who is this software for?

Choose MailChimp if you don't have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.

Pros
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool
Cons
  • Only very basic templates available

Pricing

500 Contacts $9.99
1k Contacts $9.99
2.5k Contacts $30
10k Contacts $80
25k Contacts 155
100k Contacts $475
Full Feature Pricing 10
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

MailChimp

Website URL Visit Website
HQ Location US
Founded 2001
Support Link Customer Support Link
Read our MailChimp Review

MailChimp Alternative

Drip vs MailChimp Summary

Drip

Drip is amongst the best new-age automation tools out there. However, the thing that sets it apart and makes it better than other newly released software tools, is its CRM, which is designed for e-commerce.

This software gives you an in-depth insight into what prospects crave, click, and peruse and Drip’s e-commerce features allow users to identify their prospect’s actions by tagging them. The software’s ECRM dashboard allows you to see the impact your broadcasted emails, campaigns and workflows make.

Essentially, this software provides ease to its users by providing them crucial clicks and revenue attribution data. You can also adjust your platform to improve your user experience and generate more leads.

Drip is not your usual email automation software. Sure, it has strong email and marketing automation function, but it is much more than that. So much so that it has now become a leading automation software in the industry, which is quite impressive for a software that has only been around for a few years.

Businesses should choose Drip if they sell varieties of services and goods and this is because of Drips top-notch segmentation features. Also, this software’s e-commerce features make things easier for everyone, they are better than subpar e-commerce features in most automation tools.

Drip’s easy integration with social media platforms, especially Facebook, is one of its biggest advantages. Users can generate leads from Facebook pages by monitoring their lead’s activities and finding out what they require.

MailChimp

Some businesses operate solely through email campaign and advertisement tracking and they can rely on MailChimp’s abilities to provide them with the solutions they are looking for.

Its conversion features are impeccable, as MailChimp collects prospect data by analyzing their requirements. It also allows users to test trial and error methods to tweak their strategies safely, it’s a great way to increase profitability.

Users can also attract clients and form emails with the adjustable templates that this software provides. MailChimp also has great third-party integration features, you can improve your company’s delivery rates and overall productivity and moreover, you can avoid confusion with foreign clients by sending them emails that are specific to their time zones.

Key Differences

Firstly, there is a huge difference in price between the two. Drip is extremely expensive compared to MailChimp. Whilst it does have better features, the only area where MailChimp has the upper hand is that it is useful for companies that are on a tight budget.

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Drip if your business relies on social media integration or marketing automation.  This software is best for salons, hotels, healthcare clinics, online influencers, online restaurants, and social media pages.

Choose MailChimp if your company runs on a tight budget. Beginners will find its user-friendly features to be handy. MailChimp is a software for podcasters, small scale retailers, graphic designers, and bloggers, etc.

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