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ConvertKit vs MailChimp – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
convertkit-vs-mailchimp

Main Differences Between ConvertKit vs MailChimp

The main difference between ConvertKit vs MailChimp are: 

  • ConvertKit is built for creatives and digital product sellers, while MailChimp serves all types of businesses across the small to medium-sized spectrum.
  • ConvertKit tries to power your list building and lead generation processes, while MailChimp focuses on engaging the leads through automated multi-channel campaigns.
  • Although MailChimp is not a full-blown CRM solution, at least it manages to provide predictive analytics and customer lifetime values- all of which you won’t find on ConvertKit.
  • MailChimp’s free package accommodates up to 2,000 contacts, while ConvertKit’s free plan can only host half of that.
  • ConvertKit comes with a built-in ecommerce tool to help you sell stuff directly from your landing pages, whereas MailChimp will force you to integrate a third-party platform.

ConvertKit

Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it's webinar events optimization is second to none.

Pros
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting
Cons
  • Not a CRM - offers CRM integration

Pricing

500 Contacts $29
1k Contacts $29
2.5k Contacts $49
10k Contacts $119
25k Contacts 149
100k Contacts $679
Full Feature Pricing 3999
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 89

ConvertKit

Website URL Visit Website
HQ Location US
Founded 2013
Support Link Customer Support Link
Read our ConvertKit Review

ConvertKit Alternative

MailChimp

Who is this software for?

Choose MailChimp if you don't have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.

Pros
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool
Cons
  • Not a CRM - offers CRM integration

Pricing

500 Contacts $9.99
1k Contacts $9.99
2.5k Contacts $30
10k Contacts $80
25k Contacts 155
100k Contacts $475
Full Feature Pricing 10
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

MailChimp

Website URL Visit Website
HQ Location US
Founded 2001
Support Link Customer Support Link
Read our MailChimp Review

MailChimp Alternative

ConvertKit vs MailChimp Summary

ConvertKit

ConvertKit gives you the power to land in the inboxes of your prospects and customers making it one of the most effective automation tools out there today. Creating attractive landing pages from templates and embedding customized forms to keep your branding elements intact are all part of the appeal.

This tool allows you to send both text-based and HTML markup emails, which on the first read may sound old and bland, however, text-based emails open faster and convert better. You can even send automatic broadcasts emails to existing lists by connecting them with ConvertKit.

ConvertKit lets you see what your prospects are up to by giving you details like click and open rates, plus, the 14-day free trial provides sufficient time to assess its functions and features so you can make a well-informed decision and see if this is the solution for your business or blog.

One of the best features of this tool is its visual automation tool, which its users love as it provides unparalleled editing options that make developing your drip funnels and campaigns that much easier. You can also keep track of all your work using this feature.

Another convenient feature of this software is its automation editor which allows you to access all of its tools in one smart GUI (graphical user interface).

ConvertKit makes it easy to create layouts, designs, and forms, while also giving you the freedom to segment emails individually with its conditional tags. If you want a software that lets you make changes to previously sent emails that the receivers haven’t yet read, ConverKit is your best bet.

The below-par A/B or split testing, absence of more advanced email templates, and simplistic data reports are a few cons of this software.

MailChimp

You will find MailChimp to be a software that gives you exactly what you seek in your automation campaigns. Its impeccable features are perfect for ensuring maximum lead conversions and opt-ins.

MailChimp has some nice templates and design tools that allow you to customize each element of your forms and landing pages, which are designed to help with conversion optimization.

The adjustable email templates are perfect for creating emails to get the clients’ attention and they provide you with a great launchpad to get started on your first campaign if you’re new to list building.

You will also find its third-party integration among the best out of what most automation software has to offer. One of the best features we really like is the ability to send emails according to the time zones of different countries, allowing you to further optimize your emails for open rates.

Key Differences

Although both of these tools have evenly matched features, ConvertKit is slightly ahead thanks to its adaptability and integration features. MailChimp’s split testing feature, however, is far better than ConvertKit’s.

ConvertKit Tool Ratings

    • Price: 3/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5

MailChimp Tool Ratings

    • Price: 4/5
    • Features: 3/5
    • Customer Support: 3.5/5
    • Integration: 4/5
    • Overall: 4/5

Conclusion

Choose Convertkit if you are into blogging, podcasting, or social media marketing. Its features will make your business operations seamless.

Choose MailChimp if you are into podcasting, graphic designing, or influencer marketing. The software will give you convenient and user-friendly features for making your workflow much easier.

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