ConvertKit vs GetResponse
A Review & Comparison
[Updated 2020]

ConvertKit

The focus and slogan of this tool is “email marketing for creators”. Essentially, it helps creators introduce attractive opt-in forms on their blogs and websites to compel the visitors to provide their contact details. Its automation features are intelligent, with a lot more focus on personalization than esthetics.

ConvertKit’s visual automation is what made it widely popular in a very short space of time, growing to become one of the most popular automation tools on the market. It’s users testify that it makes their workflow smoother with its flawless editing options and it is very user-friendly.

The automation editor has all of its features and functions in one simple interface, which is extremely convenient for creating custom forms, layouts, and designs (they are limited) without getting lost in a complicated GUI like you will find in other tools.

ConvertKit takes advantage of conditional logic tags that allow you to segment individual prospects, leads, customers and the emails they receive. Creators who seek basic automation will love ConvertKit’s rule builder and the ability to create a wide variety of forms that are designed to secure a greater number of leads.

This software lets you send multiple emails to people who initially do not open them with its rare auto resending feature, which even lets you make changes before you re-send the emails. ConvertKit’s support channels are also a great asset; their representatives have a quick response time for answering customers’ questions.

If split testing is your bag however, you may be disappointed as this is one of ConvertKits biggest cons. In addition, its templates do hold the software back from having perfect email automation. Moreover, the data that Convertkit provides is pretty basic, people who run highly complex campaigns may more out of their data reports.

GetResponse

GetResponse is a main-stay in the marketing automation arena. The creators of this software definitely understand the industry and its user’s needs. After its stint in the European market, GetResponse quickly spread to a worldwide userbase with thousands of subscriptions and increased profits for the software company.

This allowed them to invest massively in their tools and features which makes this a great choice for growing and expanding businesses.

GetResponse is user-friendly software with almost every automation feature that most new-age tools have, with advanced email options, third party integrations with most popular software and split testing make GetResponse an extremely viable option. When compared with competing software, you will find it to be head and shoulders above most.

Key Differences

These tools do have a lot in common, however, ConvertKit’s lower price and better customer support do give it a slight edge over GetResponse.

However, it is GetResponse’s awesome features and integration capabilities that make it a tough one to call.

ConvertKit Tool Ratings

• • Price: 4/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

GetResponse Tool Ratings

• • Price: 3.5/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 4/5
  • Overall: 4.5/5

Conclusion

Choose Convertkit if you need excellent email automation for your small business. Bloggers, podcasters social media influencers, etc, will benefit from this software the most.

Choose GetResponse if perfect automation features are a necessity for your business. Podcasters, bloggers, social media influencers, large-scale retailers, etc. will find GetResponse useful for their operations.