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ConvertKit vs GetResponse – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
convertkit-vs-getresponse

Main Differences Between ConvertKit vs GetResponse

The main difference between ConvertKit vs GetResponse are: 

  • GetResponse is a marketing automation tool that packs supplementary CRM capabilities, while ConvertKit is a sales automation solution that happens to power even email campaigns.
  • ConvertKit tries to help creatives and professionals sell their digital products and subscriptions, whereas GetResponse is capable of serving all types of businesses.
  • GetResponse comes with dynamic, data-driven list segmentation tools, while ConvertKit relies on tags to segment your subscribers.
  • ConvertKit sells your digital products via its own built-in ecommerce platform, while GetResponse relies on third-party integrations.
  • ConvertKit offers a permanently free beginner’s package, while all the user plans on GetResponse are premium, with the option of a 30-day free trial.

ConvertKit

Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it's webinar events optimization is second to none.

Pros
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting
Cons
  • Not a CRM - offers CRM integration

Pricing

500 Contacts $29
1k Contacts $29
2.5k Contacts $49
10k Contacts $119
25k Contacts 149
100k Contacts $679
Full Feature Pricing 3999
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 89

ConvertKit

Website URL Visit Website
HQ Location US
Founded 2013
Support Link Customer Support Link
Read our ConvertKit Review

ConvertKit Alternative

GetResponse

Who is this software for?

Choose GetResponse if your business generates revenue through lead generations and conversions. From Medical professionals to Bloggers to Restaurants, you will find GetResponse to be an ideal solution to you automation needs.

Pros
  • 30-day free trial
  • A complete CRM system
  • Powerful A/B testing & reporting
Cons
  • Not a CRM - offers CRM integration

Pricing

500 Contacts $15
1k Contacts $15
2.5k Contacts $25
10k Contacts $65
25k Contacts 250
100k Contacts $450
Full Feature Pricing 1199
Refund Period 30 Days
Free Trial/Demo -
Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 135

GetResponse

Website URL Visit Website
HQ Location Poland
Founded 1998
Support Link Customer Support Link
Read our GetResponse Review

GetResponse Alternative

ConvertKit vs GetResponse Summary

ConvertKit

The focus and slogan of this tool is “email marketing for creators”. Essentially, it helps creators introduce attractive opt-in forms on their blogs and websites to compel the visitors to provide their contact details. Its automation features are intelligent, with a lot more focus on personalization than esthetics.

ConvertKit’s visual automation is what made it widely popular in a very short space of time, growing to become one of the most popular automation tools on the market. It’s users testify that it makes their workflow smoother with its flawless editing options and it is very user-friendly.

The automation editor has all of its features and functions in one simple interface, which is extremely convenient for creating custom forms, layouts, and designs (they are limited) without getting lost in a complicated GUI like you will find in other tools.

ConvertKit takes advantage of conditional logic tags that allow you to segment individual prospects, leads, customers and the emails they receive. Creators who seek basic automation will love ConvertKit’s rule builder and the ability to create a wide variety of forms that are designed to secure a greater number of leads.

This software lets you send multiple emails to people who initially do not open them with its rare auto resending feature, which even lets you make changes before you re-send the emails. ConvertKit’s support channels are also a great asset; their representatives have a quick response time for answering customers’ questions.

If split testing is your bag however, you may be disappointed as this is one of ConvertKits biggest cons. In addition, its templates do hold the software back from having perfect email automation. Moreover, the data that Convertkit provides is pretty basic, people who run highly complex campaigns may more out of their data reports.

GetResponse

GetResponse is a main-stay in the marketing automation arena. The creators of this software definitely understand the industry and its user’s needs. After its stint in the European market, GetResponse quickly spread to a worldwide userbase with thousands of subscriptions and increased profits for the software company.

This allowed them to invest massively in their tools and features which makes this a great choice for growing and expanding businesses.

GetResponse is user-friendly software with almost every automation feature that most new-age tools have, with advanced email options, third party integrations with most popular software and split testing make GetResponse an extremely viable option. When compared with competing software, you will find it to be head and shoulders above most.

Key Differences

These tools do have a lot in common, however, ConvertKit’s lower price and better customer support do give it a slight edge over GetResponse.

However, it is GetResponse’s awesome features and integration capabilities that make it a tough one to call.

ConvertKit Tool Ratings

    • Price: 4/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5

GetResponse Tool Ratings

    • Price: 3.5/5
    • Features: 4/5
    • Customer Support: 3/5
    • Integration: 4/5
    • Overall: 4.5/5

Conclusion

Choose Convertkit if you need excellent email automation for your small business. Bloggers, podcasters social media influencers, etc, will benefit from this software the most.

Choose GetResponse if perfect automation features are a necessity for your business. Podcasters, bloggers, social media influencers, large-scale retailers, etc. will find GetResponse useful for their operations.

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