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ConvertKit vs Aweber – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
convertkit-vs-aweber

Main Differences Between ConvertKit vs AWeber

The main difference between ConvertKit vs AWeber are: 

  • AWeber is a marketing automation solution, whereas ConvertKit is more of a sales automation tool that facilitates lead generation and conversion.
  • While ConvertKit’s tools are specially optimized for creatives and digital product sellers, AWeber is flexible enough to accommodate all types of businesses.
  • ConvertKit even comes with a built-in ecommerce platform, while AWeber compels you to embed third-party solutions.
  • AWeber’s dynamic contact segmentation tools help you run well-personalized campaigns, whereas ConvertKit restricts your list segmentation capabilities.
  • AWeber proceeds to power the delivery of its emails, while ConvertKit outsources its email delivery to external providers.

ConvertKit

Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it's webinar events optimization is second to none.

Pros
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting
Cons
  • Not a CRM - offers CRM integration

Pricing

500 Contacts $29
1k Contacts $29
2.5k Contacts $49
10k Contacts $119
25k Contacts 149
100k Contacts $679
Full Feature Pricing 3999
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 89

ConvertKit

Website URL Visit Website
HQ Location US
Founded 2013
Support Link Customer Support Link
Read our ConvertKit Review

ConvertKit Alternative

Aweber

Who is this software for?

Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.

Pros
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration
Cons
  • Not a CRM - offers CRM integration

Pricing

500 Contacts $19
1k Contacts -
2.5k Contacts $49
10k Contacts $69
25k Contacts 149
100k Contacts -
Full Feature Pricing -
Refund Period -
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 200+

Aweber

Website URL Visit Website
HQ Location US
Founded 1998
Support Link Customer Support Link
Read our Aweber Review

Aweber Alternative

ConvertKit vs Aweber Summary

ConvertKit

ConvertKit is an email and marketing automation software used by thousands of marketers and businesses who are a part of this software’s amazing growth over the past few years.

One of the main features that put this software on the map was its visual automation editor, which is a joy to use, especially when compared to some other automation tools on the market. This is mainly thanks to ConvertKit’s focus on smooth user workflow and providing seamless editing options.

ConvertKit’s automation editor is a one-stop-shop for almost all of its functions, allowing you to make adjustments to your forms, designs, and layouts without worrying about getting lost in a complicated interface. This software also takes advantage of the more advanced feature of ‘conditional tags’ which allow you to segment e-mails, funnels, leads, prospects and customers individually.

ConvertKit has an auto-resend feature that allows users to send emails multiple times to users who do not open the initial emails. It lets you make changes to the emails before you resend them, giving you complete control over the automation process.

The support team behind this software is both efficient and quick to respond; their support and knowledge base is able to answer most questions and solve any issues that you might face with the platform.

The limited split testing feature is the only real con of this software and the reports could dive a little deeper into the data analysis side of things. Moreover, the software also doesn’t have email templates, which is surprising as it’s email automation is top-notch.

Aweber

With close to a million people using this software, Aweber has become the go-to automation tool for most businesses, Podcasters, small businesses, nonprofits, and bloggers, with its email automation is its strongest asset.

The level of sophistication of this software doesn’t really compare to other marketing automation tools, but it is still sufficient, especially for smaller businesses and solopreneurs.

Aweber’s templates are perfect for creating professional-looking emails and opt-in forms which are perfect for collecting lead data and increasing conversion/opt-in rates.

This software’s not-so-friendly interface is a slight con, especially where first-time users are concerned. You may need a few weeks to learn the functions that are available to you. However, once you understand the software’s inner workings, you’ll appreciate its features and functions which are perfect for growing an email list.

Key Differences

Both of these tools are perfect for smaller businesses, bloggers and content creators. ConvertKit has better customer support and is more user-friendly, which is enough to make it better than the latter software.

ConvertKit Tool Ratings

    • Price: 3/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5

Aweber Tool Ratings

    • Price: 3/5
    • Features: 3.5/5
    • Customer Support: 3.5/5
    • Integration: 4/5
    • Overall: 4/5

Conclusion

Choose Convertkit if you run a small company that requires excellent email automation. Podcasters, bloggers, social media influencers etc, will find ConvertKit to be a more than suitable software.

Choose Aweber if your small business is heavily dependant on email automation. It is suitable software for nonprofits, small clinics, bloggers, social media influencers, and small scale retailers.

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