ConvertKit vs Aweber – A Side-By-Side Review & Comparison

ConvertKit

ConvertKit is an email and marketing automation software used by thousands of marketers and businesses who are a part of this software’s amazing growth over the past few years.

One of the main features that put this software on the map was its visual automation editor, which is a joy to use, especially when compared to some other automation tools on the market. This is mainly thanks to ConvertKit’s focus on smooth user workflow and providing seamless editing options.

ConvertKit’s automation editor is a one-stop-shop for almost all of its functions, allowing you to make adjustments to your forms, designs, and layouts without worrying about getting lost in a complicated interface. This software also takes advantage of the more advanced feature of ‘conditional tags’ which allow you to segment e-mails, funnels, leads, prospects and customers individually.

ConvertKit has an auto-resend feature that allows users to send emails multiple times to users who do not open the initial emails. It lets you make changes to the emails before you resend them, giving you complete control over the automation process.

The support team behind this software is both efficient and quick to respond; their support and knowledge base is able to answer most questions and solve any issues that you might face with the platform.

The limited split testing feature is the only real con of this software and the reports could dive a little deeper into the data analysis side of things. Moreover, the software also doesn’t have email templates, which is surprising as it’s email automation is top-notch.

Aweber

With close to a million people using this software, Aweber has become the go-to automation tool for most businesses, Podcasters, small businesses, nonprofits, and bloggers, with its email automation is its strongest asset.

The level of sophistication of this software doesn’t really compare to other marketing automation tools, but it is still sufficient, especially for smaller businesses and solopreneurs.

Aweber’s templates are perfect for creating professional-looking emails and opt-in forms which are perfect for collecting lead data and increasing conversion/opt-in rates.

This software’s not-so-friendly interface is a slight con, especially where first-time users are concerned. You may need a few weeks to learn the functions that are available to you. However, once you understand the software’s inner workings, you’ll appreciate its features and functions which are perfect for growing an email list.

Key Differences

Both of these tools are perfect for smaller businesses, bloggers and content creators. ConvertKit has better customer support and is more user-friendly, which is enough to make it better than the latter software.

ConvertKit Tool Ratings

• • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Aweber Tool Ratings

• • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Convertkit if you run a small company that requires excellent email automation. Podcasters, bloggers, social media influencers etc, will find ConvertKit to be a more than suitable software.

Choose Aweber if your small business is heavily dependant on email automation. It is suitable software for nonprofits, small clinics, bloggers, social media influencers, and small scale retailers.