ActiveCampaign vs Marketo
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between ActiveCampaign vs Marketo
The main difference between ActiveCampaign vs Marketo are:
- ActiveCampaign provides campaign split-testing tools, while Marketo keeps you guessing.
- ActiveCampaign offers built-in SMS marketing tools, while Marketo specializes in mobile push messaging.
- Marketo applies a quote-based pricing system on its packages, while ActiveCampaign’s plans have fixed rates that start at $9 per month.
- Marketo’s tech support team is available 24/7, while ActiveCampaign’s team provides live support only during business hours.
ActiveCampaign
Who is this software for?
Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
Cons
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9
$17
$39
$111
$179
$299
$129
No
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Marketo
Who is this software for?
Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Pros
- Good selection of landing page templates
- Powerful marketing tools
- Easy and simple to use
Cons
- Not suitable as a CRM
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
–
–
–
$20000
–
$679
$3195
–
12 Months
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
Marketo Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose GetResponse if your business generates revenue through lead generations and conversions. From Medical professionals to Bloggers to Restaurants, you will find GetResponse to be an ideal solution.
Pros
- 30-day free trial
- A complete CRM system
- Powerful A/B testing & reporting
Cons
- Automation on higher priced plans only
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$15
$15
$25
$65
$250
$450
$1199
30 Days
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
135
GetResponse Company Info
Website URL
HQ Location
Founded
Support Link
ActiveCampaign vs Marketo Summary
ActiveCampaign
If you’re looking for an effective email marketing solution, ActiveCampaign is highly recommended for small to mid-scale companies looking for a tried and tested marketing automation software. By using ActiveCampaign you will not only save tons of time but it will also help you boost sales.
The user interface of this software is easy to understand and has several functions and features that will make daily mundane routines easy. Setting up lists in ActiveCampaign is fast, and extremely simple, not to mention the automation features of this software keeps you connected with your prospects by providing regular updates and newsletters.
Online businesses that rely heavily on email marketing will benefit from ActiveCampaign’s email deliverability rates since they are some of the highest in the industry and is suitable for both B2B and B2C businesses.
Text message marketing is an area where ActiveCampaign does lack, however, and this could be greatly improved, which would make this software one of the undisputed go-to software solutions in the world of marketing automation.
Marketo
As opposed to ActiveCampaign, Marketo is more suitable for large marketing and sales teams. These teams require central hubs for campaigns and have to complete repetitive tasks for generating leads to increase sales.
What makes Marketo unique is the different modules that can improve performance in a variety of ways, however, the Module costs can start to add up, which is counterproductive for businesses and the reason why Marketo is not recommended for smaller teams/businesses.
Marketo’s users rave about its workflow functions which allow you to make advance sales and lead qualifying processes for automating complex manual tasks.
With the rise of digital marketing, lead scoring has become more critical than ever and Marketo has a lead scoring system to gauge a lead’s suitability before you make efforts to try and convert.
If there is one major con about Marketo, it is its analytics reporting, which would really do with a more comprehensive data reporting suite.
Key Difference
Besides their suitability for different business sizes, there are a couple of other notable differences too. The ‘Unlimited sending’ feature that you find in ActiveCampaign is absent in Marketo, and it also lacks a chrome extension feature, which is a big miss, especially since Chrome is the preferred browser for people around the world.
Above all ActiveCampaign is a more robust and end-to-end solution for your marketing needs, and this is where Marketo falls short.
ActiveCampaign Tool Ratings
-
- Price: 3.5/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 4.5/5
Marketo Tool Ratings
-
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 4/5
Conclusion
These marketing tools have been designed for the same goal of complete automation in mind, however, their approaches to providing the solution are vastly different. The key is that they both save businesses time and expensive resources so they can focus on other important tasks.
Small-scale online businesses should choose ActiveCampaign for features designed specifically for them.
Premium businesses should choose Marketo because it is comparatively expensive. It also offers a wide array of features that don’t apply to smaller businesses.