ActiveCampaign vs MailChimp – A Side-By-Side Review & Comparison

ActiveCampaign

Businesses that seek to leverage marketing automation often opt for ActiveCampaign. It allows users to create automated email marketing campaigns to increase their revenue. ActiveCampaign provide top-notch email campaigns and newsletters helping businesses stay relevant by keeping customers engaged.

ActiveCampaign gauges customer behavior and sends a follow-up email based on that behavior. Audiences are more likely to respond to messages due to this technique, which ultimately helps to convert prospective customers.

ActiveCampaign’s CRM is efficient for small businesses. It allows users to maintain sales processes, contact management and lead prioritization for determining the next steps in their business. Tracking website traffic and prospect behavior are also possible with ActiveCampaign.

The visual editor in this software makes automation easy. Even users who are not well-versed with marketing automation software can use ActiveCampaign with ease. Combine its low price and easy usability, and you’ll find that there are not many software tools that can match ActiveCampaign in value for money.

However, the absence of time zone delivery and a shortage of templates are a couple of negatives for this software.

MailChimp

MailChimp is also an automation platform that allows you to create and track ad and email campaigns. This software allows the user to build a brand by growing its audience through automated campaigns. With MailChimp it is possible to manage subscribers and unsubscribers by creating reports and seeing their preferences.

Customizing templates is possible with MailChimp, which is a rare yet welcome option to make professional business emails. Organizing a workflow with MailChimp is extremely effective as it has several web services and integrations that allow connectivity with useful tools.

It is important to consider the feature of email delivery when comparing marketing automation software and unlike ActiveCampaign, MailChimp does have time zone delivery which allows you to form your email campaign and execute it according to the time of your choosing.

Key Differences

MailChimp has a free option for starting businesses. This is a major difference separating this software not only from ActiveCampaign but several others on the market too. ActiveCampaign has the edge over MailChimp in sending campaigns to multiple lists, which is not possible with the latter software.

Additionally, ActiveCampaign’s automation features are highly advanced in comparison to MailChimp’s slightly dated ones.

ActiveCampaign Tool Ratings

• Price: 3.5/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 4.5/5

MailChimp Tool Ratings

• Price: 4/5
• Features: 3/5
• Customer Support: 3.5/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Although both of these software options are great for businesses working on a budget, ActiveCampaign is the clear winner. Its advanced automation and sending features to multiple lists is a big reason behind its superiority over MailChimp.

MailChimp does have some advantages over the former, such as template editing and time zone delivery, but they aren’t enough to give it the winning edge.

Choose ActiveCampaign if you have a small to mid-sized business that generates its revenue through multiple campaigns. A blogger can greatly benefit from ActiveCampaign to engage with their audience through effective emails.

Choose MailChimp if your business needs seamless integration with multiple apps and software. MailChimp is also a good option for first-time entrepreneurs who have small budgets.