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ActiveCampaign vs MailChimp – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
activecampaign-vs-mailchimp

Main Differences Between ActiveCampaign vs MailChimp

The main difference between ActiveCampaign vs MailChimp are: 

  • MailChimp offers beginners free email marketing for up to 2,000 contacts, while ActiveCampaign will charge you at least $9 per month to host 500 contacts.
  • ActiveCampaign allows you to send as many emails as you want without any limitations, while MailChimp caps its email sends based on your subscription plan.
  • MailChimp provides 24/7 email and live chat support, while ActiveCampaign’s technical support team can only be contacted during business hours.
  • The default ActiveCampaign platform is capable of running automated SMS marketing campaigns, whereas MailChimp will compel you to embed a third-party solution.
  • MailChimp facilitates customer surveys, while ActiveCampaign doesn’t offer such a feature.

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros
  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
Cons
  • No A/B testing

Pricing

500 Contacts $9
1k Contacts $17
2.5k Contacts $39
10k Contacts $111
25k Contacts 179
100k Contacts $299
Full Feature Pricing 129
Refund Period No
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

ActiveCampaign

ActiveCampaign Alternative

MailChimp

Who is this software for?

Choose MailChimp if you don't have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.

Pros
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool
Cons
  • No A/B testing

Pricing

500 Contacts $9.99
1k Contacts $9.99
2.5k Contacts $30
10k Contacts $80
25k Contacts 155
100k Contacts $475
Full Feature Pricing 10
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

MailChimp

Website URL Visit Website
HQ Location US
Founded 2001
Support Link Customer Support Link
Read our MailChimp Review

MailChimp Alternative

ActiveCampaign vs MailChimp Summary

ActiveCampaign

Businesses that seek to leverage marketing automation often opt for ActiveCampaign. It allows users to create automated email marketing campaigns to increase their revenue. ActiveCampaign provide top-notch email campaigns and newsletters helping businesses stay relevant by keeping customers engaged.

ActiveCampaign gauges customer behavior and sends a follow-up email based on that behavior. Audiences are more likely to respond to messages due to this technique, which ultimately helps to convert prospective customers.

ActiveCampaign’s CRM is efficient for small businesses. It allows users to maintain sales processes, contact management and lead prioritization for determining the next steps in their business. Tracking website traffic and prospect behavior are also possible with ActiveCampaign.

The visual editor in this software makes automation easy. Even users who are not well-versed with marketing automation software can use ActiveCampaign with ease. Combine its low price and easy usability, and you’ll find that there are not many software tools that can match ActiveCampaign in value for money.

However, the absence of time zone delivery and a shortage of templates are a couple of negatives for this software.

MailChimp

MailChimp is also an automation platform that allows you to create and track ad and email campaigns. This software allows the user to build a brand by growing its audience through automated campaigns. With MailChimp it is possible to manage subscribers and unsubscribers by creating reports and seeing their preferences.

Customizing templates is possible with MailChimp, which is a rare yet welcome option to make professional business emails. Organizing a workflow with MailChimp is extremely effective as it has several web services and integrations that allow connectivity with useful tools.

It is important to consider the feature of email delivery when comparing marketing automation software and unlike ActiveCampaign, MailChimp does have time zone delivery which allows you to form your email campaign and execute it according to the time of your choosing.

Key Differences

MailChimp has a free option for starting businesses. This is a major difference separating this software not only from ActiveCampaign but several others on the market too. ActiveCampaign has the edge over MailChimp in sending campaigns to multiple lists, which is not possible with the latter software.

Additionally, ActiveCampaign’s automation features are highly advanced in comparison to MailChimp’s slightly dated ones.

ActiveCampaign Tool Ratings

  • Price: 3.5/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 4.5/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Although both of these software options are great for businesses working on a budget, ActiveCampaign is the clear winner. Its advanced automation and sending features to multiple lists is a big reason behind its superiority over MailChimp.

MailChimp does have some advantages over the former, such as template editing and time zone delivery, but they aren’t enough to give it the winning edge.

Choose ActiveCampaign if you have a small to mid-sized business that generates its revenue through multiple campaigns. A blogger can greatly benefit from ActiveCampaign to engage with their audience through effective emails.

Choose MailChimp if your business needs seamless integration with multiple apps and software. MailChimp is also a good option for first-time entrepreneurs who have small budgets.

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