ActiveCampaign vs Infusionsoft
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between ActiveCampaign vs InfusionSoft
The main difference between ActiveCampaign vs InfusionSoft are:
- InfusionSoft is specifically developed for startups, small businesses, and agencies with up to 100 employees, while ActiveCampaign stretches to cover all the possible usage scales- from small businesses to large enterprises.
- ActiveCampaign’s Enterprise plan lets you add an unlimited number of users, while InfusionSoft charges $30 per month for each additional user.
- InfusionSoft comes with a landing page builder, while ActiveCampaign relies on third-party integrations.
- ActiveCampaign powers SMS marketing by default, whereas InfusionSoft requires you to bring in a third-party tool.
- ActiveCampaign’s advanced automation facilitates complex triggers, If/Then triggers, and automation split testing, whereas InfusionSoft lacks the features.
- InfusionSoft starts at $199 per month, while ActiveCampaign starts at $9 per month.
ActiveCampaign
Who is this software for?
Choose ActiveCampaign if you run a small to medium sized business, like an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
Cons
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9
$17
$39
$111
$179
$299
$129
No
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
InfusionSoft
Who is this software for?
Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.
Pros
- Free trial available
- WordPress plugin for easy management
- Powerful CRM tool
Cons
- Can be difficult to learn it’s features
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$23
$30
$130
$200
$250
$400
$499
No
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
InfusionSoft Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose Sendinblue if you need both email and SMS marketing automation, and the ability to track e-commerce clicks and conversions.
Pros
- Unlimied Free Trial up to 300 contacts
- No daily sending limit
- Email, SMS & Facebook Marketing
Cons
- Landing page builder only available from Premium plan
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$25
$25
$25
$25
$25
$25
$66.00
–
Monthly
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
50+
SendinBlue Company Info
Website URL
HQ Location
Founded
Support Link
ActiveCampaign vs Infusionsoft Summary
ActiveCampaign
ActiveCampaign is a popular all-in-one marketing software aimed at mid and small-sized online businesses. It is user-friendly and offers users ease in operating its features and functions.
By combining sales CRM, marketing automation and email marketing software in a simple and effective visual platform, ActiveCampaign helps engage and retain customers. It helps to grow businesses in a time-efficient manner.
ActiveCampaign makes it possible for users to connect with their customers by creating captivating email campaigns. It has an incredible visual campaign builder that sends target emails to prospective customers and current clientele.
It helps keep track of all of the business leads and also helps convert these leads into paying customers through its integrated CRM.
ActiveCampaign can integrate more than seven hundred applications and analytics, CMS, accounting, lead generation and sales support are all present in ActiveCampaign, features which are crucial in growing a business.
InfusionSoft
Similar to ActiveCampaign, Infusionsoft is also an all-in-one marketing automation and sales software. It is suitable for small businesses and is a combination of e-commerce, email marketing, and CRM.
More than twenty-three thousand businesses rely on Infusionsoft for growth and profitability worldwide and it is a perfect tool for growing sales, saving time, and getting organized. Infusionsoft can be a great assistance for both online and street businesses, its software maps out every step of a marketing strategy and sales.
It also has several options to automate certain parts of your business, e.g. follow-ups.
Scaling customer relationships, generating leads and automating marketing processes are the strengths of Infusionsoft. With Infusionsoft, you can centralize all of your daily activities and customer interactions. Bringing all of these aspects to one place lets you convert your prospects and improve your business’ productivity incredibly.
Key Differences
Despite sharing several similarities, there are key differences that separate ActiveCampaign and Infusionsoft. Customizable CRM is the main difference and whilst Infusionsoft CRM has plenty of customization options, ActiveCampaign’s CRM is not customizable.
Infusionsoft also has customer coaching options available which are initiatives from the company to teach customers the functions and features of the software and this support sets it apart from ActiveCampaign. ActiveCampaign however, does not charge its customers for value add-ons and is, therefore, easier on the pocket compared to Infusionsofts’ value add-ons
ActiveCampaign Tool Ratings
- Price: 3.5/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 4/5
InfusionSoft Tool Ratings
- Price: 3/5
- Features: 4.5/5
- Customer Support: 4/5
- Integration: 4/5
- Overall: 4/5
Conclusion
Both ActiveCampaign and Infusionsoft rank highly among their customers. They both have their pros and cons. Business needs, budget, and business type will be the main determiners that will help decide between the two.
Choose ActiveCampaign if you have an online retail business. ActiveCampaign can help send more promotional and timely emails through its triggered emailing feature.
Choose Infusionsoft if you have a new small business such as a salon or spa. It will allow you to organize your contacts and communications in one place while initiating automated texts and reminders.