ActiveCampaign vs InfusionSoft – A Side-By-Side Review & Comparison

ActiveCampaign

ActiveCampaign is a popular all-in-one marketing software aimed at mid and small-sized online businesses. It is user-friendly and offers users ease in operating its features and functions.

By combining sales CRM, marketing automation and email marketing software in a simple and effective visual platform, ActiveCampaign helps engage and retain customers. It helps to grow businesses in a time-efficient manner.

ActiveCampaign makes it possible for users to connect with their customers by creating captivating email campaigns. It has an incredible visual campaign builder that sends target emails to prospective customers and current clientele.

It helps keep track of all of the business leads and also helps convert these leads into paying customers through its integrated CRM.

ActiveCampaign can integrate more than seven hundred applications and analytics, CMS, accounting, lead generation and sales support are all present in ActiveCampaign, features which are crucial in growing a business.

InfusionSoft

Similar to ActiveCampaign, Infusionsoft is also an all-in-one marketing automation and sales software. It is suitable for small businesses and is a combination of e-commerce, email marketing, and CRM.

More than twenty-three thousand businesses rely on Infusionsoft for growth and profitability worldwide and it is a perfect tool for growing sales, saving time, and getting organized. Infusionsoft can be a great assistance for both online and street businesses, its software maps out every step of a marketing strategy and sales.

It also has several options to automate certain parts of your business, e.g. follow-ups.

Scaling customer relationships, generating leads and automating marketing processes are the strengths of Infusionsoft. With Infusionsoft, you can centralize all of your daily activities and customer interactions. Bringing all of these aspects to one place lets you convert your prospects and improve your business’ productivity incredibly.

Key Differences

Despite sharing several similarities, there are key differences that separate ActiveCampaign and Infusionsoft. Customizable CRM is the main difference and whilst Infusionsoft CRM has plenty of customization options,  ActiveCampaign’s CRM is not customizable.

Infusionsoft also has customer coaching options available which are initiatives from the company to teach customers the functions and features of the software and this support sets it apart from ActiveCampaign. ActiveCampaign however, does not charge its customers for value add-ons and is, therefore, easier on the pocket compared to Infusionsofts’ value add-ons

ActiveCampaign Tool Ratings

• Price: 3.5/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 4/5

InfusionSoft Tool Ratings

• Price: 3/5
• Features: 4.5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Both ActiveCampaign and Infusionsoft rank highly among their customers. They both have their pros and cons. Business needs, budget, and business type will be the main determiners that will help decide between the two.

Choose ActiveCampaign if you have an online retail business. ActiveCampaign can help send more promotional and timely emails through its triggered emailing feature.

Choose Infusionsoft if you have a new small business such as a salon or spa. It will allow you to organize your contacts and communications in one place while initiating automated texts and reminders.