Learn how to build profitable content sites.

Enter your email below to get my insider-only tips.

I'll respect your privacy and you can unsubscribe any time. No spam, ever.

ActiveCampaign vs HubSpot – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
activecampaign-vs-hubspot

Main Differences Between ActiveCampaign vs HubSpot

The main difference between ActiveCampaign vs HubSpot are: 

  • ActiveCampaign is a single software solution that offers marketing and CRM automation while HubSpot is more of a business suite that offers several digital software solutions.
  • HubSpot CRM is completely free of charge, while ActiveCampaign gets you started for $9 or $15 per month.
  • While ActiveCampaign doesn’t charge setup fees, it will cost you money to set up HubSpot’s marketing automation tools.
  • ActiveCampaign is considerably cheaper than HubSpot. 5,000 contacts, for instance, will cost you $199 per month on ActiveCampaign, while HubSpot’s marketing automation system will charge you about $1,000 per month.
  • HubSpot limits the number of emails you can send per month, while ActiveCampaign generously offers an unlimited volume of email sends.
  • HubSpot additionally provides a digital helpdesk solution plus a content management system, while ActiveCampaign restricts itself to marketing and CRM automation.

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros
  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
Cons
  • No A/B testing

Pricing

500 Contacts $9
1k Contacts $17
2.5k Contacts $39
10k Contacts $111
25k Contacts 179
100k Contacts $299
Full Feature Pricing 129
Refund Period No
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

ActiveCampaign

ActiveCampaign Alternative

HubSpot

Who is this software for?

Choose Hubspot if your business requires a powerful 'all-round' marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.

Pros
  • Forever free' limited version available
  • Powerful CRM tool
  • A/B testing & reporting
Cons
  • No A/B testing

Pricing

500 Contacts $35
1k Contacts $50
2.5k Contacts $75
10k Contacts $230
25k Contacts 370
100k Contacts $870
Full Feature Pricing 2240
Refund Period -
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

HubSpot

Website URL Visit Website
HQ Location US
Founded 2006
Support Link Customer Support Link
Read our HubSpot Review

HubSpot Alternative

ActiveCampaign vs HubSpot Summary

ActiveCampaign

ActiveCampaign is an extremely effective email marketing and automation platform, which allows marketers to improve the profitability of their business by automating sales and marketing processes.

Their platform ranks high in the automation software landscape because of its excellent features, ease of use and ActiveCampaign’s ability to nurture business contacts, which makes it unique amongst many.

By choosing ActiveCampaign will benefit from an array of integration options, but most of all the powerful email automation system.

The only main drawback is that there is a lack of social media automation features and you cannot send one-on-one emails (like a CRM), as that area requires further integration.

Besides these two minor issues, you will find ActiveCampaign a valuable addition to your marketing arsenal.

HubSpot

The HubSpot software is three steps ahead of other similar platforms, which makes analyzing and managing marketing campaigns super easy for marketers.

You can perform all of your marketing activities in one place, such as building Ad campaigns, email automation, marketing channels and social campaigns.

The analytics suite that HubSpot offers is second to none. From here you can report, process, and streamline your campaign with great ease.

You can also use HubSpot for lead conversion thanks to its first-rate lead generation features, designed to reduce the pressure on your sales teams, enabling them to automate certain parts of the process.

HubSpot also allows you to perform split testing or A/B testing for your campaigns, which help you gauge and predict your campaigns’ performance in advance. Meaning you don’t have to take a gamble on any campaign, as you can make accurate data-based decisions.

Ratings

ActiveCampaign

  • Price: 5/5
  • Features: 4.5/5
  • Integration: 4/5
  • Customer Support: 4.5/5
  • Overall: 4.5/5

HubSpot

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

Conclusion

Both ActiveCampaign and HubSpot are highly functional tools that offer something unique. In a nutshell, you can use both of these tools for running your marketing campaigns efficiently.

HubSpot has a slight edge over ActiveCampaign when it comes to automation and analytics features. Moreover, HubSpot’s customer support is also superior, as their representatives are available round the clock to cater to their users.

ActivaCampaign takes the first prize when it comes to learning how to use the system, which is seamless and very convenient for beginners. The platform itself focuses on teaching users about making the most of the features on offer, which is a rare aspect of marketing and automation software these days.

As far as CRM personalization and smart send times go, HubSpot reigns supreme. This is not to say that ActiveCampaign will not prove the right choice for you. With a few minor adjustments and integrations, ActiveCampaign can undoubtedly match HubSpot in terms of performance and convenience.

Which One Should You Choose?

Choose ActiveCampaign if your business needs software that helps with large-scale email automation with current clients and prospects.

Choose HubSpot if you need to track and analyze your campaigns while also focusing on impeccable lead generation.

Tags: , ,