ActiveCampaign vs HubSpot
PRICING // FEATURES // INTEGRATION // ALTERNATIVE // REVIEW
Main Differences Between ActiveCampaign vs HubSpot
The main difference between ActiveCampaign vs HubSpot are:
- ActiveCampaign is a single software solution that offers marketing and CRM automation while HubSpot is more of a business suite that offers several digital software solutions.
- HubSpot CRM is completely free of charge, while ActiveCampaign gets you started for $9 or $15 per month.
- While ActiveCampaign doesn’t charge setup fees, it will cost you money to set up HubSpot’s marketing automation tools.
- ActiveCampaign is considerably cheaper than HubSpot. 5,000 contacts, for instance, will cost you $199 per month on ActiveCampaign, while HubSpot’s marketing automation system will charge you about $1,000 per month.
- HubSpot limits the number of emails you can send per month, while ActiveCampaign generously offers an unlimited volume of email sends.
- HubSpot additionally provides a digital helpdesk solution plus a content management system, while ActiveCampaign restricts itself to marketing and CRM automation.
ActiveCampaign
Who is this software for?
Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Pros
- 14-day free trial
- Good selection of landing page templates
- Suitable as a CRM
Cons
- No A/B testing
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$9
$17
$39
$111
$179
$299
$129
No
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
ActiveCampaign Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
HubSpot
Who is this software for?
Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Pros
- Forever free’ limited version available
- Powerful CRM tool
- A/B testing & reporting
Cons
- One of the higher priced tools on the market
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$35
$50
$75
$230
$370
$870
$2240
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
1000+
HubSpot Company Info
Website URL
HQ Location
Founded
Support Link
Alternatives
Best Alternative
Who is this software for?
Choose GetResponse if your business generates revenue through lead generations and conversions. From Medical professionals to Bloggers to Restaurants, you will find GetResponse to be an ideal solution.
Pros
- 30-day free trial
- A complete CRM system
- Powerful A/B testing & reporting
Cons
- Automation on higher priced plans only
Pricing
500 Contacts
1k Contacts
2.5k Contacts
10k Contacts
25k Contacts
100k Contacts
Full Feature Pricing
Refund Period
Free Trial/Demo
Minimum Contract
$15
$15
$25
$65
$250
$450
$1199
30 Days
–
–
Features
Lead Scoring
Lead Segmentation
Web Activity Tracking
SMS Marketing
Personalized Web Content
Predictive Analytics
Bi-Directional CRM Syncing
Event Management
Create Invoices
Create Quotes
A/B Split Testing
Form Builder
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
Sales Reporting
Sales Alerts
Mobile Application
Social CRM
Integration
WordPress Integration
Outlook Integration
Gmail Integration
SalesForce Integration
SAP Integration
Oracle Integration
NetSuite Integration
SugarCRM Integration
MicroSoft Dynamics Integration
Zapier Integration
Total # of Integrations
135
GetResponse Company Info
Website URL
HQ Location
Founded
Support Link
ActiveCampaign vs HubSpot Summary
ActiveCampaign
ActiveCampaign is an extremely effective email marketing and automation platform, which allows marketers to improve the profitability of their business by automating sales and marketing processes.
Their platform ranks high in the automation software landscape because of its excellent features, ease of use and ActiveCampaign’s ability to nurture business contacts, which makes it unique amongst many.
By choosing ActiveCampaign will benefit from an array of integration options, but most of all the powerful email automation system.
The only main drawback is that there is a lack of social media automation features and you cannot send one-on-one emails (like a CRM), as that area requires further integration.
Besides these two minor issues, you will find ActiveCampaign a valuable addition to your marketing arsenal.
HubSpot
The HubSpot software is three steps ahead of other similar platforms, which makes analyzing and managing marketing campaigns super easy for marketers.
You can perform all of your marketing activities in one place, such as building Ad campaigns, email automation, marketing channels and social campaigns.
The analytics suite that HubSpot offers is second to none. From here you can report, process, and streamline your campaign with great ease.
You can also use HubSpot for lead conversion thanks to its first-rate lead generation features, designed to reduce the pressure on your sales teams, enabling them to automate certain parts of the process.
HubSpot also allows you to perform split testing or A/B testing for your campaigns, which help you gauge and predict your campaigns’ performance in advance. Meaning you don’t have to take a gamble on any campaign, as you can make accurate data-based decisions.
Ratings
ActiveCampaign
- Price: 5/5
- Features: 4.5/5
- Integration: 4/5
- Customer Support: 4.5/5
- Overall: 4.5/5
HubSpot
- Price: 4/5
- Features: 4.5/5
- Integration: 3.5/5
- Customer Support: 5/5
- Overall: 4.5/5
Conclusion
Both ActiveCampaign and HubSpot are highly functional tools that offer something unique. In a nutshell, you can use both of these tools for running your marketing campaigns efficiently.
HubSpot has a slight edge over ActiveCampaign when it comes to automation and analytics features. Moreover, HubSpot’s customer support is also superior, as their representatives are available round the clock to cater to their users.
ActivaCampaign takes the first prize when it comes to learning how to use the system, which is seamless and very convenient for beginners. The platform itself focuses on teaching users about making the most of the features on offer, which is a rare aspect of marketing and automation software these days.
As far as CRM personalization and smart send times go, HubSpot reigns supreme. This is not to say that ActiveCampaign will not prove the right choice for you. With a few minor adjustments and integrations, ActiveCampaign can undoubtedly match HubSpot in terms of performance and convenience.
Which One Should You Choose?
Choose ActiveCampaign if your business needs software that helps with large-scale email automation with current clients and prospects.
Choose HubSpot if you need to track and analyze your campaigns while also focusing on impeccable lead generation.