ActiveCampaign vs GetResponse – A Side-By-Side Review & Comparison

ActiveCampaign

ActiveCampaign is a simple yet efficient email automation software used by mid to small scale businesses. It’s easy interface and functionality are perfect for people who are new to marketing automation.

Compared to other complex software, ActiveCampaign focuses on simplicity, users can create efficient email campaigns through its simple drag and drop navigation tools.

Moreover, ActiveCampaign also gives its users templates to incorporate on their websites. These templates are limited but sufficient. Integration with other software is also one of ActiveCampaign’s strong suits.

Businesses can use this software to tailor their campaigns by tracking traffic on their website and seeing the activity of their prospective customers. It allows the user to send regular newsletters and other engaging content to keep businesses relevant.

ActiveCampaign’s pricing is unmatched, its plans are among the most reasonable in the automation software market. Considering the variety of features and easy usability that ActiveCampaign offers, it is a great investment at a great price.

GetResponse

Whilst GetResponse may be one of the older email marketing software tools, its marketing automation software is still as relevant as ever. After expansion in the American market, GetResponse has been able to find its way into 350,000 companies worldwide.

GetResponse’s ability to adapt to both smaller and larger businesses is rare in the industry, it is therefore an adaptable software appealing to a variety of businesses.

Similar to ActiveCampaign, GetResponse is also renowned for its easy usability. People with no prior experience of using this software will be able to manage it with ease.

Affordable price and a wide array of effective features make GetResponse tough competition for ActiveCampaign.

Single click segmentation, A/B or split testing, email automation campaigns and measuring site conversions are some of GetResponse’s most powerful features.

It allows businesses to evaluate, gauge and track the performance of your customers, which in turn helps to position your business where prospects view it more favorably. GetResponse also allows third party integrations to connect your software platform with other applications.

Businesses can also use this software’s division tool to categorize their contacts in separate lists, an option which helps tailor emails according to the customers’ requirements.

Key Differences

There are more similarities than differences between these two software options. However, a key difference is that GetResponse is not compatible with Windows mobile and Linux.

It also does not have phone support, which is something that businesses may find difficult to accept.

ActiveCampaign Tool Ratings

• Price: 3.5/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 4.5/5

InfusionSoft Tool Ratings

• Price: 3/5
• Features: 4.5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4.5/5

Conclusion

These two marketing automation tools are among the best in the automation industry. ActiveCampaign wins the head to head battle simply by having better customer support and being overall more compatible.

This isn’t to say that GetResponse doesn’t have any advantages over ActiveCampaign its split testing and single click segmentation features are by far more advanced.

Choose ActiveCampaign if you are a mid or small scale business owner who seeks simplicity in their email automation campaigns.

Choose GetResponse if your business relies on measuring site conversions and smooth third party integrations e.g. an online store. GetResponse is not restricted to big or small scale businesses; anyone can use it.