ActiveCampaign vs Drip – A Side-By-Side Review & Comparison

ActiveCampaign

ActiveCampaign is much more than an email marketing automation tool as it covers a variety of marketing aspects for a business, for example: customer relationship management, sales processes automation and website messaging, etc.

When it comes to email marketing, ActiveCampaign focuses on personalization and segmentation of target groups and in addition to this, it automates many of the mundane tasks within a typical email marketing campaign such as sending emails based on customer’s actions. With ActiveCampaign, triggers can be set up to send automated emails when a customer performs a certain action on a website.

Sales automation is where ActiveCampaign goes a step further and overshadows other marketing automation tools. It saves time on sales by simplifying contact management and automating the lead prioritization processes.

ActiveCampaign offers some of the most robust features for managing a sales funnel; it helps update the location of potential leads and prospects on sales funnels automatically. Additionally, contact records provide every piece of detail needed regarding a customer on an intuitive interface.

Drip

Social media integration is one of Drip’s strong suits. There is no doubt that social media is at the forefront of every company’s marketing strategy these days. Drip offers a Facebook integration option that sends relevant emails to customers according to their preferences and actions on your business’ Facebook advertisements.

In addition to this, Drip is a viable automation software tool and companies that do not necessarily link with social media can still use this software purely for its automation features.

Businesses seeking purely email automation solutions should refrain from purchasing this software. Not only will they find its features to be slightly complicated, but it will also be an expensive and unjustified option for them. There are technical aspects to Drip that newbies might find difficult to understand.

Key Differences

The most obvious difference between ActiveCampaign and Drip is the price. It’s evident that Drip has numerous advanced features, however, smaller companies will find it difficult to fit it in their budgets. ActiveCampaign, although simpler and more limited with its features, offers great value for money.

Lack of pre-designed templates for emails and a slightly slow interface are a couple of areas where ActiveCampaign require improvement. Additionally, Drip has the edge over ActiveCampaign in e-commerce automation.

ActiveCampaign Tool Ratings

• Price: 3.5/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 4.5/5

Drip Tool Ratings

• Price: 2.5/5
• Features: 5/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Despite their difference in features, prices, and functions, the ratings of these two software tools are equal. Choosing one over the other in this case is hard because both of them have their own unique set of features to offer. Choose one that most suits your business needs.

Choose Drip If you run a large-scale business (for example a chain of restaurants) and rely on primarily social media marketing.

Choose ActiveCampaign if you own an eCommerce store with a few thousand visitors a month and your primary focus is email marketing.