ActiveCampaign vs ConvertKit
A Review & Comparison
[Updated 2020]

ActiveCampaign

There is no better way to build an audience than email marketing; it’s the perfect way to keep current and prospective customers up to date with your business. ActiveCampaign is a software that has been doing precisely that for more than 15 years.

Initially released as an email automation software, ActiveCampaign now has several other features that make it the best software for mid to small-scale businesses. The software offers an email marketing tool that is easy to use and highly effective.

It allows the user to create (and manage) lists of contacts for email campaigns, whilst a drag and drop feature within the email marketing tool then gives the user the option of making changes to individual messages.

Scheduling and automating campaigns in advance is extremely helpful for streamlining the workflow of your business. ActiveCampaign simplifies the process of organizing and collecting data of leads in the email lists, the software then gauges the performance of your campaigns by performing an A/B or split tests; a helpful feature which increases conversions and generates profits when utilized correctly.

ActiveCampaign offers four plans to its users and these plans are remarkably inexpensive despite the many benefits they offer to users.

ConvertKit

Similar to ActiveCampaign, ConvertKit also provides email automation features to its users. This software is a viable option for creating lists of contacts, however, ConvertKit takes this option a step further and allows lists to be organized into categories with tags.

Additionally, the ‘landing pages’ and ‘sign-up form’ features offered by this software give it a slight advantage over ActiveCampaign. Sign up forms can be customized according to a website’s design and emails can be created with speed due to the wide array of template options ConvertKit offers.

Prospective leads and existing subscriber’s data can also be tracked using ConvertKit’s software. It allows tracking of a company’s performance and highlights any weaknesses. When integrated with e-commerce platforms this feature alone makes it a tough competitor for any email marketing/automation software on the market.

Key Differences

Flexibility is the key difference between the two pieces of software. ActiveCampaign allows more flexibility with email marketing (especially to bloggers) and its WordPress integration is among the best available. ConvertKit has a more sophisticated dashboard than ActiveCampaign, its simple and uncluttered, allowing you to work with ease. In addition to this, ActiveCampaign is a less expensive option providing better bang for your buck, especially if you are on a budget.

ActiveCampaign Tool Ratings

• Price: 3.5/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 4.5/5

ConvertKit Tool Ratings

• Price: 3/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Choosing between the two can be a tough call. Both software providers offer unique features for the user, something that will inevitably boil down to the user’s preference.

Choose ActiveCampaign if you are new to email marketing with little or no coding skills. It is great for businesses on a budget and easier to use. Online shops and stores are the ideal customers for ActiveCampaign.

Choose ConvertKit if you are an active content creator who wants a more sophisticated and efficient data tracking service and then organization of lists in proper categories.