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ActiveCampaign vs ConvertKit – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
activecapmpaign-vs-convertkit

Main Differences Between ActiveCampaign vs ConvertKit

The main difference between ActiveCampaign vs ConvertKit are:

  • ActiveCampaign offers both email marketing and CRM tools, while ConvertKit limits itself to email marketing.
  • On the marketing front, ActiveCampaign supplements email marketing with SMS marketing, and social media marketing, while ConvertKit entirely focuses on email marketing.
  • ActiveCampaign targets experienced all-rounded marketing professionals, while ConvertKit is built specifically for bloggers and small businesses.
  • ConvertKit’s cheapest pricing plan supports 1,000 contacts for $29 per month, while ActiveCampaign goes as low as $9 a month for 500 contacts.
  • ActiveCampaign boasts an advanced automation toolkit that runs dynamic automations, whereas ConvertKit can only support basic automation.

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros
  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
Cons
  • No A/B testing

Pricing

500 Contacts $9
1k Contacts $17
2.5k Contacts $39
10k Contacts $111
25k Contacts 179
100k Contacts $299
Full Feature Pricing 129
Refund Period No
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

ActiveCampaign

ActiveCampaign Alternative

ConvertKit

Who is this software for?

Choose ConvertKit if you are an active content creator who wants a more sophisticated and efficient data tracking service and then organization of lists in proper categories.

Pros
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting
Cons
  • No A/B testing

Pricing

500 Contacts $59
1k Contacts $29
2.5k Contacts $49
10k Contacts $119
25k Contacts 149
100k Contacts $679
Full Feature Pricing 3999
Refund Period 30 Days
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 89

ConvertKit

Website URL Visit Website
HQ Location US
Founded 2013
Support Link Customer Support Link
Read our ConvertKit Review

ConvertKit Alternative

ActiveCampaign vs ConvertKit Summary

ActiveCampaign

There is no better way to build an audience than email marketing; it’s the perfect way to keep current and prospective customers up to date with your business. ActiveCampaign is a software that has been doing precisely that for more than 15 years.

Initially released as an email automation software, ActiveCampaign now has several other features that make it the best software for mid to small-scale businesses. The software offers an email marketing tool that is easy to use and highly effective.

It allows the user to create (and manage) lists of contacts for email campaigns, whilst a drag and drop feature within the email marketing tool then gives the user the option of making changes to individual messages.

Scheduling and automating campaigns in advance is extremely helpful for streamlining the workflow of your business. ActiveCampaign simplifies the process of organizing and collecting data of leads in the email lists, the software then gauges the performance of your campaigns by performing an A/B or split tests; a helpful feature which increases conversions and generates profits when utilized correctly.

ActiveCampaign offers four plans to its users and these plans are remarkably inexpensive despite the many benefits they offer to users.

ConvertKit

Similar to ActiveCampaign, ConvertKit also provides email automation features to its users. This software is a viable option for creating lists of contacts, however, ConvertKit takes this option a step further and allows lists to be organized into categories with tags.

Additionally, the ‘landing pages’ and ‘sign-up form’ features offered by this software give it a slight advantage over ActiveCampaign. Sign up forms can be customized according to a website’s design and emails can be created with speed due to the wide array of template options ConvertKit offers.

Prospective leads and existing subscriber’s data can also be tracked using ConvertKit’s software. It allows tracking of a company’s performance and highlights any weaknesses. When integrated with e-commerce platforms this feature alone makes it a tough competitor for any email marketing/automation software on the market.

Key Differences

Flexibility is the key difference between the two pieces of software. ActiveCampaign allows more flexibility with email marketing (especially to bloggers) and its WordPress integration is among the best available. ConvertKit has a more sophisticated dashboard than ActiveCampaign, its simple and uncluttered, allowing you to work with ease. In addition to this, ActiveCampaign is a less expensive option providing better bang for your buck, especially if you are on a budget.

ActiveCampaign Tool Ratings

  • Price: 3.5/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 4.5/5

ConvertKit Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choosing between the two can be a tough call. Both software providers offer unique features for the user, something that will inevitably boil down to the user’s preference.

Choose ActiveCampaign if you are new to email marketing with little or no coding skills. It is great for businesses on a budget and easier to use. Online shops and stores are the ideal customers for ActiveCampaign.

Choose ConvertKit if you are an active content creator who wants a more sophisticated and efficient data tracking service and then organization of lists in proper categories.

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