ActiveCampaign vs Aweber – A Side-By-Side Review & Comparison

ActiveCampaign

Since 2003 ActiveCampaign has been a mainstay in the marketing automation playing field with thousands of online businesses (small to mid-scale) using ActiveCampaign to automate their email marketing.

Top-notch user experience is one of the biggest reasons behind ActiveCampaign’s success and this is particularly true for beginners who haven’t used business automation software before. Using ActiveCampaign will give you a great introduction to the power of marketing automation and how it works.

This software allows you to create email marketing campaigns with ease thanks to their step-by-step setup, which allows you to review each step and make adjustments as you go.

Managing subscribers and lists on ActiveCampaign is simple thanks to its neatly designed backend and template features which makes ActiveCampaign the preferred choice for many businesses. These templates come in a variety of designs that you can customize to your liking.

However, you can now find email marketing automation tools with better-designed templates and enhanced template management features than ActiveCampaign.

This software also allows you to monitor traffic and the activities of prospects on your website. This data is beneficial for developing strategies and to tailor the experience according to the preferences of your target audience.

The building and customizing of forms is another convenient option for users of ActiveCampaign, who provide a flexible option, which lets you add a wide array of entry fields that other forms do not include.

Aweber

Best for podcasters, bloggers, nonprofits, entrepreneurs, small businesses, Aweber is an email automation software with over 100,000 businesses trust worldwide.
This software is ideal for businesses that have small to medium-sized email lists and who enjoy the simplicity of its design and ease of use.

The automation of this software isn’t as sophisticated as some of the advanced (and pricier) tools, however, it is more than sufficient for most businesses.

The templates and autoresponders on offer are just a couple of things that give Aweber the edge over ActiveCampaign. Users get to choose from more than 700 template options, which, just like those from ActiveCampaign, are fully customizable.

Autoresponders in Aweber allow you to collect information from prospects without needing to create emails manually, which is perfect for handling your emails and subscribers.
One of the biggest cons of Aweber is that its interface can be slightly confusing for some initially. It is nowhere near as smooth as ActiveCampaign’s user interface, however, after a few days of use you will be fully acclimated to it.

Key Differences

As mentioned above, usability is a major difference between the two tools, with ActiveCampaign being easier to use, while the latter isn’t as much.
There is a slight difference in price between the two, with Aweber costing more than ActiveCampaign despite the former allowing you more flexibility with its forms and integrations. These options put both tools on quite a level playing field.

ActiveCampaign Tool Ratings

• Price: 3.5/5
• Features: 4/5
• Customer Support: 4/5
• Integration: 3.5/5
• Overall: 4.5/5

Aweber Tool Ratings

• Price: 5/5
• Features: 4/5
• Customer Support: 3.5/5
• Integration: 4/5
• Overall: 4/5

Conclusion

Both tools bring unique elements to the table, however, when choosing between the two, ActiveCampaign has a slight edge over Aweber. It is both easier to use and cheaper and whilst it might lack a couple of features that Aweber offers, it is a great automation software overall.

Choose ActiveCampaign if you run a small to mid-scale business, for example, an online gift shop, that relies on email automation. The software is extremely helpful for creating email campaigns that generate ROI.

Choose Aweber if you own a small business or are into blogging, podcasting, or nonprofit work. It is a perfect tool for promoting your personal brand as well. Aweber automates your daily emails and collects prospect information through its useful autoresponders.