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ActiveCampaign vs Aweber – A Side-By-Side Review & Comparison

by Lewis Ogden | Updated:  August 10, 2021 | Traffic
activecampaign-vs-aweber

Main Differences Between ActiveCampaign vs AWeber

The main difference between ActiveCampaign vs AWeber are: 

  • ActiveCampaign is an advanced email marketing and CRM automation suite for intermediate to extensively-experienced marketing professionals, while AWeber is more of a basic easy-to-use campaign automation system for beginners and business owners.
  • AWeber is particularly optimized for startups and small businesses that target up to 25,000 contacts, whereas ActiveCampaign is flexible enough to accommodate even large enterprises with contact lists that stretch beyond 100,000.
  • While AWeber is completely free for users with up to 500 contacts, ActiveCampaign’s Lite plan supports 500 contacts for $9 or $15 per month.
  • ActiveCampaign combines email marketing with SMS marketing, bulk social media posting, and social CRM, while AWeber only focuses on email marketing and social CRM.
  • AWeber offers live support 24/7, while ActiveCampaign’s technical support team is only available during the standard working hours.

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros
  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
Cons
  • No A/B testing

Pricing

500 Contacts $9
1k Contacts $17
2.5k Contacts $39
10k Contacts $111
25k Contacts 179
100k Contacts $299
Full Feature Pricing 129
Refund Period No
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration

 

Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 1000+

ActiveCampaign

ActiveCampaign Alternative

Aweber

Who is this software for?

Choose Aweber if you own a small business or are into blogging, podcasting, or nonprofit work. It is a perfect tool for promoting your personal brand as well. Aweber automates your daily emails and collects prospect information through its useful autoresponders.

Pros
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration
Cons
  • No A/B testing

Pricing

500 Contacts $19
1k Contacts -
2.5k Contacts $49
10k Contacts $69
25k Contacts 149
100k Contacts -
Full Feature Pricing -
Refund Period -
Free Trial/Demo

 

Minimum Contract -

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

Form Builder

 

Landing Page Builder

 

Create Membership Websites

 

Bulk Social Media Posting

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

Social CRM

 

Integration

WordPress Integration -
Outlook Integration

 

Gmail Integration

 

SalesForce Integration

 

SAP Integration

 

Oracle Integration

 

NetSuite Integration

 

SugarCRM Integration

 

MicroSoft Dynamics Integration

 

Zapier Integration

 

Total # of Integrations 200+

Aweber

Website URL Visit Website
HQ Location US
Founded 1998
Support Link Customer Support Link
Read our Aweber Review

Aweber Alternative

ActiveCampaign vs Aweber Summary

ActiveCampaign

Since 2003 ActiveCampaign has been a mainstay in the marketing automation playing field with thousands of online businesses (small to mid-scale) using ActiveCampaign to automate their email marketing.

Top-notch user experience is one of the biggest reasons behind ActiveCampaign’s success and this is particularly true for beginners who haven’t used business automation software before. Using ActiveCampaign will give you a great introduction to the power of marketing automation and how it works.

This software allows you to create email marketing campaigns with ease thanks to their step-by-step setup, which allows you to review each step and make adjustments as you go.

Managing subscribers and lists on ActiveCampaign is simple thanks to its neatly designed backend and template features which makes ActiveCampaign the preferred choice for many businesses. These templates come in a variety of designs that you can customize to your liking.

However, you can now find email marketing automation tools with better-designed templates and enhanced template management features than ActiveCampaign.

This software also allows you to monitor traffic and the activities of prospects on your website. This data is beneficial for developing strategies and to tailor the experience according to the preferences of your target audience.

The building and customizing of forms is another convenient option for users of ActiveCampaign, who provide a flexible option, which lets you add a wide array of entry fields that other forms do not include.

Aweber

Best for podcasters, bloggers, nonprofits, entrepreneurs, small businesses, Aweber is an email automation software with over 100,000 businesses trust worldwide.
This software is ideal for businesses that have small to medium-sized email lists and who enjoy the simplicity of its design and ease of use.

The automation of this software isn’t as sophisticated as some of the advanced (and pricier) tools, however, it is more than sufficient for most businesses.

The templates and autoresponders on offer are just a couple of things that give Aweber the edge over ActiveCampaign. Users get to choose from more than 700 template options, which, just like those from ActiveCampaign, are fully customizable.

Autoresponders in Aweber allow you to collect information from prospects without needing to create emails manually, which is perfect for handling your emails and subscribers.
One of the biggest cons of Aweber is that its interface can be slightly confusing for some initially. It is nowhere near as smooth as ActiveCampaign’s user interface, however, after a few days of use you will be fully acclimated to it.

Key Differences

As mentioned above, usability is a major difference between the two tools, with ActiveCampaign being easier to use, while the latter isn’t as much.
There is a slight difference in price between the two, with Aweber costing more than ActiveCampaign despite the former allowing you more flexibility with its forms and integrations. These options put both tools on quite a level playing field.

ActiveCampaign Tool Ratings

  • Price: 3.5/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 4.5/5

Aweber Tool Ratings

  • Price: 5/5
  • Features: 4/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Both tools bring unique elements to the table, however, when choosing between the two, ActiveCampaign has a slight edge over Aweber. It is both easier to use and cheaper and whilst it might lack a couple of features that Aweber offers, it is a great automation software overall.

Choose ActiveCampaign if you run a small to mid-scale business, for example, an online gift shop, that relies on email automation. The software is extremely helpful for creating email campaigns that generate ROI.

Choose Aweber if you own a small business or are into blogging, podcasting, or nonprofit work. It is a perfect tool for promoting your personal brand as well. Aweber automates your daily emails and collects prospect information through its useful autoresponders.

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